bluerub CHAFE now distributed in the UK

May 10, 2021

Natural body care company, bluerub, signs with LIVE ON THE EDGE

Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced certification for CHAFE to be distributed through Live on the Edge in the UK. This represents the first bluerub product in the UK and the EU and allows more athletes to use natural body care that works.

“Distributing CHAFE through Live on the Edge gives bluerub an entrée into the UK and EU markets,” says Dave Veldhuizen, bluerub CEO. “Live on the Edge is a world-class distributor bringing premium products and brands to retailers and athletes. We’re proud to be part of their catalog.”

“Endurance athletes need effective products to prevent friction,” says Alistair Crawford, Director, Live on the Edge, Ltd.. “We’re excited to be bringing bluerub to the UK and EU. Our retailers need good products that are good for the environment,” says Alistair.

CHAFE is used by triathletes, runners, ultra-runners, skiers, and hikers. CHAFE was formulated specifically for sensitive skin and is made exclusively for bluerub in Portland, Oregon.

Beginning in April 2021, retailers will be able to purchase CHAFE through the Live on the Edge website and representatives. CHAFE will be available in two sizes. More bluerub products will be introduced later in 2021 and 2022. Bluerub CHAFE is registered in the UK SCPN as UK SCPN – UKCP-50420191.


About bluerub: bluerub is a Colorado-based company creating natural body care products for all athletes. With a focus on clean, non-toxic ingredients, bluerub formulates natural anti-friction and recovery products that offer real options from traditional synthetic and petroleum-based products. Bluerub is meeting athlete’s expectations and transforming how athletes perform, protect, and recover.

About Live on the Edge: based in Edinburgh Live On The Edge Ltd strives to be the UK’s leading distributor of sports and recovery products to retailers and athletes. Their brands focus on helping athletes recover from injury or prevent injury whilst, enhancing their performance.