BlackHeart Bike Co – Missed Connections

February 13, 2026

Young bike company seeks meaningful relationship with independent, community-driven bike shop.

TRUCKEE, CA /ENDURANCE SPORTSWIRE/ – Hey! You are the independent, community-driven bike shop on the sunny corner with the cute dog sitting out front. We were the young bike company that came by but didn’t want to be too forward. We’ve met countless bike shops over the years that were always looking for the next quick sale.

But then we saw you.

It was clear you put in the work for long term commitment – valuing community, conversations, dialing in every detail for pros while taking the time to explain the basics to new folks, and helping to write love stories between rider and machine.

Did you see us too?

In a world of big bike brands going all in on direct-to-consumer models – telling you one thing on Sunday and then pushing online sales on Monday – you won’t find any commitment issues here. We’re different. We’re that rare brand that doesn’t just talk the talk – we own our own independent shop (Luft Los Angeles) and designed our updated B2B program because we know what you need: better margins, no minimums, exclusive territory, and inside marketing support.

Take a chance.

BlackHeart Bike Co was built on a belief that riding is not just exercise; it’s an expression of who you are, how you ride, and who you want to be. The updated dealer program is about investing in community-first retailers to restore the heart of cycling.

Will you be our Valentine ?

PS: If this is you, hit us up at hello@blackheartbikeco.com

Why BlackHeart:

• We build cycling culture free from unwritten rules and pressures to conform
• Timeless, simple, and responsible bikes that work better for 90% of cycling enthusiasts
• Competitive dealer pricing model with extended terms for select dealers
• Intelligent model year strategy with MAP protection
• Inside brand communication and support
• Co-marketing and event support, including frameset giveaways

“We would rather work with a handful of independent shops who have shared ethos than be just another bike on a rack,” said Zach Lambert, Founder of BlackHeart Bike Co. “The best bike shops aren’t just retailers, they’re meeting places, launch points, and safe havens for riders. But, fostering this type of community takes time and effort that isn’t always worth it when you just look at the bottom line. We see it as our responsibility to help these shops that are willing to keep the heart of cycling communities around the world beating.”

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Press Images: HERE

Media Contact: hello@nixonandfriends.com

About BlackHeart Bike Co:

Founded in 2018, BlackHeart Bike Company crafts titanium bikes that perfectly marry beauty and function. With a full heart, the team is dedicated to designing versatile bikes for the everyday cycling enthusiast. Learn more at blackheartbikeco.com