Bikerumor’s Remote Otter wraps with 27 brand stories and videos
May 22, 2020
Huge response gave brands big and small a launch platform in the absence of spring expos & events.
Bikerumor’s Remote Otter “virtual Sea Otter coverage” has wrapped with videos from 27 amazing brands.
“With the Sea Otter Classic and most every other major event and expo cancelled this spring and summer, we knew we needed to give brands a showcase beyond just another press release,” says Bikerumor founder Tyler Benedict.
“The response to our Remote Otter call for entries was amazing. We had 27 brands send us videos!”
Participants ranged from boutique, like Mint Socks and Ride Farr, all the way up to big players like Rotor, Industry Nine, ENVE, Thule and Santa Cruz Bicycles.
All participants created unique video clips, which Bikerumor’s editorial team turned into finished videos and articles for publication.
“It was a massive undertaking, requiring a little outside video editing help from friends to get everything produced and published in short order,” Benedict said. “But everyone was really stoked on the outcome, and our readers really enjoyed seeing the people and personalities behind the brands. It was a perfect showcase for how we can help brands stand out, too”
“Personally, I really liked seeing how creative some folks were. The Easter Egg at the end of K-Edge’s video is priceless.”
Bikerumor is working with brands behind the scenes to do more videos and integrated story telling throughout the summer to ensure everyone’s product launches and technology stories get out to their global audience of cycling enthusiasts.
Brands with upcoming launches or interesting tech stories can reach out directly through “editor (at) bikerumor.com” or using the contact form on their website. Some expanded feature story opportunities are filling up fast, particularly their AASQ and Reader Survey Contest options. Bikerumor’s evergreen Where To Ride travel features are in planning for late 2020, interested brands should contact them now.
“Content-based programs and editorial build steam over time,” Benedict says. “Brands that want to use this travel- and event-free period to build authority and purchase consideration for when things get back to normal should be telling their stories now. If they wait until everyone’s back at work, they’ll be battling a bigger headwind and fighting for position in a much more crowded field for sure!”
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Contact: Tyler Benedict