Big speaker announcements for the 2024 Business of Running Events Road and Trail Running Conference

March 22, 2024

Global Insights and strategy leader and former Director at Netflix, Nikkia Reveillac, BrainTrust CEO and author, Jeff Bloomfield, and Community and Collaboration Strategy Consultant, Jono Bacon, announced among the first speakers of the Business of Running Events conference taking place this July in Colorado Springs.

London, ON (Friday, March 22, 2024) /ENDURANCE SPORTSWIRE/ – The Business of Running Events conference is a new multi-day conference for running and trail event industry executives, hosted by World Athletics and ASICS. They’ve recently revealed the first few speakers confirmed for their inaugural event taking place this July, which seeks to provide industry professionals with the business strategies, tools, and frameworks to grow their running event businesses.

The inaugural speaker lineup of this conference, tailored for running event executives, underscores a commitment to pioneering research and innovation, fostering impactful communication, and cultivating community-building strategies. Ultimately, the aim of this conference is to empower current industry leaders by bolstering their expertise and business acumen.

Nikkia Reveillac

  • Business strategy leader, former Director of Consumer Insights at Netflix, and the current host of the ‘Culture Unfit’ podcast.
  • Topic: Why Research Is the Heart and Soul of Innovation

Jeff Bloomfield

  • BrainTrust CEO, and Author
  • Topic: The Science Behind World-Class Communicators

Jono Bacon

  • Community and collaboration strategy consultant, Author, and previous community leader at Canonical, GitHub, and XPRIZE.
  • Topic: The Art of Community

“When developing this conference, we recognized a gap in current conference offerings, and a need within the industry to support higher-level executives of running events who are looking for the best and newest strategies that will take their business to the next level,” said Alex Vander Hoeven, CEO of Race Roster, an ASICS-owned registration platform. “Where many conferences support the important operations and mechanics of making an event happen, The Business of Running Events Conference will provide an opportunity for industry leaders to learn essential leadership skills, as well as business and marketing tactics that they can take back and execute with their larger teams, and ultimately grow their revenue.”

Want to learn more about this conference?

Spots at the Business of Running events are limited! To apply for a pass or learn more about this event, please visit the Business of Running Events conference page: https://thebusinessofrunningevents.com.

For conference related questions, please reach out to: conference@thebusinessofrunningevents.com


Anima Sana In Corpore Sano, meaning “A Sound Mind in A Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded over 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel, and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter, Instagram, and YouTube for exclusive content and real-time news about ASICS products, events, and elite athletes.

About World Athletics

World Athletics is the international governing body for athletics (track & field & running events). Our vision is to use the power and accessibility of athletics and our athletes to create a healthier and fitter world. World Athletics serves a number of stakeholders: elite athletes, their coaches, and their agents, and the 214 national athletics federations that make up the organisation, commercial partners and broadcasters. We work closely with the national federations to develop the sport around the globe, and with local organising committees to stage the biggest international athletics events, exciting and engaging fans of all ages.