BibRave Tapped to Lead Feetures’ First-Ever Apparel Campaign

May 28, 2025

A strategic Influencer campaign drove significant awareness and sales for the company’s breakthrough performance line

May 28, 2025 /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently extended their partnership with the renowned performance sock brand, Feetures, to launch the company’s first-ever apparel product: the Stride Flex Performance Tee.

BibRave designed and executed a targeted Influencer campaign to amplify Feetures’ first performance apparel launch, engaging both new and long-standing creators to produce and publish authentic, high-quality content. The campaign introduced the Stride Flex Performance Tee to key audiences, generated social excitement, and supported a successful brand expansion into the performance apparel category. BibRave led all aspects of strategy and execution, including talent sourcing, negotiating budget-maximizing deals and extended usage rights, and delivering our signature white-glove client service.

“Elevating the Feetures brand identity from a performance sock industry leader to a performance apparel innovator was key for this campaign,” said Lauren Ulrey, VP of Marketing at Feetures. “Partnering with BibRave allowed for an authentic, successful campaign that leveraged the trust and connection Influencers have with their communities. BibRave managed every detail so well – from researching and vetting, to talent negotiations, contracting, content quality assurance, and campaign reporting.”

The Stride Flex Performance Tee campaign drove 40% more pieces of content across Instagram and TikTok than originally contracted (thanks to Influencer partners who over-delivered on contracted deliverables), and achieved a 3:1 return on ad spend (ROAS), strong for any campaign and especially notable for a brand’s new category. When combining Social Media Value (a proprietary metric developed by BibRave’s Influencer software partner) and gross sales generated by the Influencer roster’s discount codes, the Stride Flex Performance Tee campaign returned a 202% return on investment (ROI). By identifying and vetting the right talent and leveraging existing relationships and goodwill to create additional earned posts, BibRave executed a high-impact launch that outperformed goals and drove impressive, measurable results.

“Our team embraced the challenge of helping Feetures make a splash in the apparel category,” said Julia Montag, VP of Strategic Accounts at BibRave. “Feetures’ strong brand reputation, the quality products they produce, and our team’s ability to secure and manage the right Influencer talent drove the campaign’s success. We’re proud to help Feetures break into a new category in a way that feels organic and authentic to the brand’s identity.”

About Feetures

Feetures was founded in 2002 by Hugh Gaither, a textile industry veteran and avid runner, with a mission to create performance socks that support runners and other athletes in their pursuit of active, healthy lifestyles. Based in Charlotte, N.C., and family-owned, Feetures was built on the principles of technological design, innovation and sustainability. Committed to delivering quality product and customer satisfaction, every Feetures product comes with a lifetime guarantee. Today, Feetures is the #1 sock brand in U.S. run specialty stores and has expanded its range to include performance socks for golf, trail running, relief and recovery, as well as apparel. Available in over 50 countries, Feetures is sold in major sporting goods retailers across the U.S. To learn more, visit Feetures.com or connect with them on Instagram, X and TikTok.

About BibRave

BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.

BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.

Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.