BibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins

September 4, 2025

Generate Sponsorship Revenue and Replace Safety Pins

[San Ramon, CA] /ENDURANCE SPORTSWIRE/ – BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events.

The program allows race directors to replace outdated safety pins with custom-branded, recyclable bibSNAPS while sharing 50% of the sponsorship revenue directly with their event. This new model not only enhances the athlete experience but also creates a fresh revenue stream for races at a time when event budgets are under increasing pressure.

“Race directors are always searching for ways to enhance the participant experience, cut down on waste, and bring in new revenue,” said Brian Goodell, Founder of BibBoards. “Our 50/50 Partnership Program does all three. It’s a zero-risk way for races to turn a necessary item — the bib fastener — into a sponsorship opportunity and profit center.”

How the Program Works

The 50/50 Partnership Program was designed with flexibility and simplicity in mind:

• Integration Made Easy: bibSNAPS can be added as an optional upgrade in leading race registration platforms including RunSignUp, Race Roster, Haku, and more.
• Up to 90% Revenue Share: If a race secures its own sponsor for the custom bibSNAPS, the event can keep up to 90% of the sponsorship revenue.
• Streamlined Distribution: Ten days before the event, BibBoards ships the branded bibSNAPS directly to the race for distribution at packet pickup, replacing outdated safety pins.
• Better Experience, Greener Impact: Participants receive a no-poke, reusable, and recyclable alternative to safety pins that protects shirts, prevents injuries, and reduces waste.

By combining ease of adoption with real financial upside, the program is designed to help races of all sizes thrive.

A Proven Sponsorship Model

The new initiative builds on BibBoards’ track record of delivering results. To date, the company has generated more than $2 million in sponsorship value for endurance events nationwide through branded bibSNAP activations.

“Every bibSNAP handed out replaces four safety pins that would have ended up in the trash, while also turning every runner into a moving billboard for event sponsors,” added Goodell. “It’s an eco-friendly upgrade that doubles as a marketing engine.”

For race sponsors, the value proposition is equally compelling. Instead of relying solely on banners or t-shirts for visibility, branded bibSNAPS place sponsor logos directly on the front of every athlete’s jersey — generating impressions throughout the race, in photos, and across social media.

Meeting the Needs of Today’s Events

In recent years, race directors have faced rising costs, increasing competition for participants, and heightened expectations for sustainable practices. The 50/50 Partnership Program addresses all three challenges in one solution:

• Revenue: Provides new income without additional overhead or registration price increases.
• Experience: Delivers an upgraded, more comfortable option for athletes.
• Sustainability: Reduces the environmental footprint by eliminating thousands of single-use safety pins per event.

“Events are constantly balancing the budget while trying to keep participants happy and sponsors engaged,” said Derek Fox, Marketing Director at ClickUpLocal, a BibBoards partner agency. “This program gives them a win on all fronts. It’s innovative, it’s sustainable, and it helps keep races financially healthy.”

About BibBoards

BibBoards is the creator of bibSNAPS, the innovative and eco-friendly fastener that replaces safety pins at races, school events, and nonprofit fundraisers. Trusted by endurance events worldwide, BibBoards helps race directors and sponsors create activations that deliver visibility, revenue, and sustainability. From reducing race-day waste to transforming bib fasteners into branding opportunities, BibBoards is changing the way events think about sponsorship and participant experience.

For more information about the 50/50 Partnership Program, visit www.bibboards.com or email info@bibboards.com.

Media Contact:
Sam H.
BibBoards
www.bibboards.com