Believe in the Run Kicks Off Summer Distance Project in Partnership With Polar

June 20, 2020

BALTIMORE, Md., June 20, 2020 – Believe in the Run, an independent run culture outlet, has just launched GRIT, a summer distance project presented by Polar. The event challenges runners to go beyond their average summer running goals, as runners choose between distance tiers of 25, 75, 150, 225, or 300 miles to finish in a chosen 30-day span over the course of the summer months.

It will be hot. It will be long. For some, it will be hell. But the rewards will be sweet.

Title sponsor, Polar, has been leading the way in technological innovations and heart rate monitors since 1977. The event, aptly named GRIT, coincides with the release of the Polar Grit X, a new outdoor multisport watch that combines style, strength, and Polar’s unique training features.

“We’re always looking to help athletes push their personal goals, and with the recent release of our outdoor product Grit X, the partnership with Believe in the Run is one that aligns seamlessly with Polar,” says Tom Fowler, President of Polar USA. “It’s exciting to know that people from all over will be getting back outside– especially with such an important cause in mind.”

Event premiums include an ASICS branded distance-specific shirt, soft enamel pin, sticker and temporary tattoo pack, and a Believe in the Run BOCO Gear neck gaiter. Weekly prize raffles and grand prizes will include Polar Grit X GPS watches and Polar heart rate monitors, ASICS footwear and apparel, and firefly recovery devices.

Big Run Media, a full-service branding, social media, and creative design agency and parent company of Believe in the Run, will manage the digital marketing efforts for the event.

Registration for the event opened on June 8, and will close on August 24, 2020. The event period officially commenced on the first day of summer, June 20, and will conclude on the last day of summer, September 22. Runners may choose any 30-day period within the event dates to complete their miles.

A portion of all proceeds will go to The DONNA Foundation, a 501(c)3 nonprofit organization that provides financial assistance and support for individuals living with breast cancer and funds groundbreaking breast cancer research.

The event is open to all runners in the United States; international runners may also join for free, but will not be eligible for registration giveaways or sponsor prizes.

About Believe in the Run

Believe in the Run is an independent run culture outlet based in Baltimore, Md. Founded in 2009, its goal has always been to provide honest, no-BS reviews with a culturally-relevant edge.  Their mission is to bring a fresh look to running and provide their followers with sound advice from everyday runners just like them. https://www.believeintherun.com/

About Polar

Listening to your body is one thing, understanding what it is telling you is an altogether different story. Polar helps athletes get under the skin of their training through a combination of expertise in sports, physiology, and electronics, coupled with a deep understanding of customer needs. It’s no surprise that they’ve been leading the way in technological innovations and heart rate monitors since 1977.

The Polar Grit X is the culmination of everything Polar’s worked towards over the past four decades: A multisport GPS watch with long battery life, top-of-the-line heart rate monitoring, nutritional alerts, route guidance, and more. Customize workouts and training plans through the Polar Flow web interface and sync to the watch through the Polar app. It’s everything you need to get your training down to a science.

 About Big Run Media

Big Run Media, LLC is a full-service branding, digital marketing, and creative design agency that focuses on active lifestyle brands. Their mission is simple: to develop your brand message into peak form. Much like an athlete preparing for an A race, Big Run Media tackles endurance event marketing and advertising challenges with strategic passion, planning, and know-how. Their work results in more athletes on your start line, and more devoted fans of your brand. To learn more about Big Run Media, visit: https://bigrunmedia.com/

About The DONNA Foundation

The DONNA Foundation is a 501(c)3 nonprofit organization established in June 2003 by three-time breast cancer survivor and visionary Donna Deegan. Through her own experience surviving breast cancer three times, Donna has cast a vision to transform the experience for those living with breast cancer to one of love and support over fear and confusion. The DONNA Foundation delivers this vision through their DONNA CareLine, serving patients’ financial critical needs so families don’t have to choose between life saving medicine and groceries. They deliver this vision through groundbreaking breast cancer research funding at the Mayo Clinic so there is a hope for the future.