Belgian Waffle Ride and Bike MS Announce National Partnership Across 2026 Event Series

January 27, 2026

Unroad cycling community to support awareness and fundraising for a world free of multiple sclerosis

Encinitas, CA (January 27, 2026) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), the original and most irreverent unroad cycling series in the world, today announced a new national partnership with Bike MS, the premier cycling fundraising movement of the National MS Society.

The partnership will launch during the 2026 BWR season and span all Belgian Waffle Ride events nationwide, uniting two passionate cycling communities around a shared commitment to impact, inclusion, and purpose.

Beginning in 2026, BWR participants will be invited to support Bike MS through optional donations during registration, shakeout rides benefiting the cause, on-site awareness efforts, and integrated storytelling across BWR’s event, digital, and community channels. Proceeds will directly support the National MS Society’s mission to cure multiple sclerosis and empower people affected by MS to live their best lives.

“This partnership represents exactly what BWR is about,” said Michael Marckx, Creator of the Belgian Waffle Ride. “Our riders show up for challenge, but they also show up for each other. Partnering with Bike MS across all of our 2026 events allows us to turn that collective energy into real impact. It’s not just about riding hard. It’s about riding with purpose, and doing something meaningful together as a national community.”

The collaboration will activate across BWR’s full 2026 calendar, including events in Arizona, California, Utah, and Montana, offering Bike MS extended visibility and engagement with one of the most committed and values-driven audiences in cycling.

“Bike MS is powered by people who believe that coming together can change what’s possible for those affected by multiple sclerosis,” said Renata Sahagian, Regional Vice President. “Partnering with Belgian Waffle Ride allows us to reach passionate cyclists who are already driven by challenge and camaraderie and connect that spirit to a cause that truly matters. Together, we’re creating new opportunities for riders across the country to turn their love of cycling into meaningful impact for the MS community.”

As part of the partnership, Bike MS participants will receive exclusive benefits, including discounted access to BWR events, while BWR will donate proceeds from select shakeout rides to support MS research and programs. Bike MS mission messaging and storytelling will be integrated throughout the BWR participant journey, from registration through race weekend.

More details on activations, rider opportunities, and event-specific initiatives will be shared ahead of the 2026 season.

ABOUT THE BELGIAN WAFFLE RIDE

The Belgian Waffle Ride is the original unroad cycling event series, blending demanding mixed-surface courses with festival-level atmosphere and a fiercely loyal rider community. Founded in San Diego and now staged across the United States, BWR is known for its irreverent spirit, inclusive ethos, and celebration of challenge, camaraderie, and waffles.
Learn more at belgianwaffleride.com.

ABOUT BIKE MS

Bike MS is the largest fundraising cycling series in the world and a cornerstone of the National MS Society’s mission. Through Bike MS, riders of all levels come together to change the world for people affected by multiple sclerosis by funding groundbreaking research, driving advocacy, and providing life-changing programs and services. Participants ride with purpose, fueled by community and the belief that together, we can end MS forever.
Learn more at nationalmssociety.org/BikeMS.