BaseCamp and Panache Announce Partnership to Empower Cyclists

June 12, 2023

Carlisle PA/June 12, 2023/ENDURANCE SPORTSWIRE/ – BaseCamp Endurance Coaching, a premier provider of cycling training and coaching programs, and Panache Cyclewear, a leading manufacturer of men’s and women’s cycling apparel, today announced a new partnership with the goal of empowering cyclists of all levels and backgrounds through community and learning The partnership will provide BaseCamp members with exclusive access to custom Panache apparel. In addition, Panache will be a key sponsor of BaseCamp’s virtual training programs and live camps.

“We are excited to partner with Panache to provide our BaseCamp athletes with the best possible cycling apparel. They focus on quality, style, and fit, and their clothing is designed to help cyclists perform at their best,” said BaseCamp founder and head coach Tim Cusick. “This partnership goes beyond product and service; it’s a partnership of shared values, allowing us to marry our BaseCamp ‘train where you belong’ community-based approach with Panache’s ‘live a life well ridden’ mantra. We’re also excited to welcome the Panache Nation Team into our BaseCamp training community.”

Panache is a leading manufacturer of men’s and women’s performance cycling apparel. Based in Boulder, Colorado, Panache’s products are designed to be stylish, comfortable, and functional.

“Panache is thrilled to partner with BaseCamp to support their mission of empowering cyclists,” said Panache CEO Don Powell. “Like BaseCamp, Panache’s mission is to transform cyclists. We do this by making fun, functional, design-driven kits that inspire and empower people to pedal.”

BaseCamp is a leading provider of community-based cycling coaching and is committed to helping cyclists reach their goals, whether they are training to compete or to improve fitness.

Cusick said, “The partnership between BaseCamp and Panache is a testament to two companies striving to make a difference in the cycling community, both with a passion for supporting an inclusive and empowering approach to the sport and encouraging riders of all ages, levels, and genders to get out and ride.”


About BaseCamp

BaseCamp is a leading provider of cycling training and coaching. The program offers a 360-degree approach to training for cyclists of all levels, as well as a community forum where members and BaseCamp coaches can not only train together virtually, but also connect with each other and share tips and advice. BaseCamp is committed to helping cyclists reach their goals, whether they are training for a race or simply want to improve their fitness. Visit BaseCamp online: www.joinbasecamp.com, follow them on Facebook at @Basecamptrainwhereyoubelong, or follow them on Instagram at @basecamp_cycling.

About Panache Cyclewear

Panache is a leading global manufacturer of cycling apparel that makes and sells small batches of style-driven cycling clothing. Panache is known for its progressive style, uncompromising comfort, and high-performance engineering that inspires and allows riders to achieve their best. Panache’s motto is, “Feel great, look great, go fast, and… be sure to smell the roses along the way.” Follow Panache on Instagram and Facebook at @panachecycle and #rollwithpanache, or visit them online at www.panachecyclewear.com.