BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events

February 3, 2021

BASE Performance will provide premium nutritional support for thousands of athletes in 2021.

Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel up with BASE Real Bars. Next is the DIVA DASH, a women’s adventure where teams of women from around the county complete fun fitness challenges through the event’s app. In Fall, the Gold Rush Bike Rally will challenge gravel cyclists with a series of 3 loops on history gold mining roads. In between loops, riders will visit the ‘snack bar’ to refuel with BASE Performance.

“We are thrilled to be able to support these really exciting and unique events, which are based right in our backyard.” Said Matt Miller, BASE’s CEO. “Supporting our running and cycling community means a lot to us and this partnership will really help us reach some of the best athletes, moms, and weekend warriors”, he continued.

Find BASE Performance at:

Old Man Winter Rally (2/6 – 2/14) Boulder County, CO

DIVA DASH (4/10 – 4/11) Nationwide

Gold Rush Bike Rally (9/26/21) Boulder County, CO

About Adventure Fit:

Adventure Fit is an Experiential Event Marketing and Production company that specializes in Active Entertainment productions. Our deep understanding of the active marketplace allows us to develop creative events and results-driven solution for our clients. Adventure Fit has produced some of the countries most popular events, such as the New Belgium Urban Assault Ride, Burning Can Fest at the Lyons Outdoor Games, and the Shape Diva Dash.

About BASE Performance

BASE Performance provides premiere nutritional supplements for endurance athletes. BASE has developed a unique and simple system with a variety of products for endurance athletes to improve performance, increase endurance and enhance recovery. Whether you’re a weekend warrior, fitness newbie, or an age group champion, BASE Performance can help you reach your goals. Engineered to fuel your body with only what you need and nothing you don’t. It’s time to train harder, race faster and go longer than you thought possible.