Athletes Can Cash In on Activities for Race Entries with Challenge Family and Muuvr Partnership

April 30, 2024

Challenge Family becomes the first triathlon series to enhance its engagement with athletes via Muuvr, the revolutionary fitness platform that connects, motivates, and rewards effort.

April 30, 2023; Zurich, Switzerland/ENDURANCE SPORTSWIRE/ – Challenge Family, the leading global triathlon race series, has announced that athletes now have the opportunity to enter its iconic events and purchase official merchandise via Muuvr’s industry-first Marketplace.

Through the new partnership, triathletes of all levels can log their runs, swims and rides to earn rewards that can be exchanged directly for Challenge Family products, whether they’re looking for coveted entry slots, race gear or memorabilia.

In addition to earning Muuvs to exchange for real-world rewards from Challenge Family, the two brands have worked closely together to offer athletes – known as ‘Muuvrs’ – a new route to motivation via the Challenge Family World. Hosted within the Muuvr App,  Challenge Family World is a dedicated space for Muuvrs to connect with Challenge Family’s series of unforgettable long and middle-distance events through race previews, professional athlete tips, exclusive advice, inspirational content and engaging challenges.

Available for free on iOS and Android, the Muuvr app analyses users’ workout activities and rewards them with ‘Muuvs’. The amount of Muuvs earned is based on a sports-science algorithm that measures the time, distance and intensity of a workout, benchmarked against every user’s unique activity level. This puts everyone’s earning potential on the same level regardless of age, gender or ability.

Athletes can seamlessly connect the app to their favourite fitness tracking platforms including Rouvy, Zwift, Apple Fitness and Fitbit, and to a wide range of devices from smartphones to bike computers and fitness watches, including Google, Garmin and Wahoo.

Muuvs can be used to buy sporting goods and services via a range of reward partners – with the latest addition being Challenge Family and its brand partners, including Abus and Cádomotus.

Commenting on the partnership between Challenge Family and Muuvr, Jort Vlam, CEO, Challenge Family said:

“Our partnership with Muuvr will take participation in Challenge Family events to a new level as we become the first race series to actively reward athletes for taking part. Just by logging their training and racing to earn ‘Muuvs’ they will be able to redeem these for all, or part of, their race entries, as well as selected items from the Challenge Family Shop. 

“This partnership dovetails perfectly with our commitment to ‘All About The Athlete’, creating a new dimension of athlete experience. Challenge Family has a proven history of being a pioneer in our sport and we’re proud to work with the Muuvr team right from the beginning to help develop this exciting new approach to participation for every ability.”

Jan van Berkel, four-time Ironman Switzerland Champion and European Business Development Manager, Muuvr, added:

We’re delighted to partner with Challenge Family to offer a world-first for the triathlon community. Now, through consistent training and activity tracked on the Muuvr app, athletes can directly earn their entry into some of the most iconic triathlon events in the world. This initiative rewards effort in regular training and empowers athletes to turn their hard work into a golden ticket to compete.



Media Contact

Lizzie Dunthorne – PR Manager, SHIFT Active Media lizzie.dunthorne@shiftactivemedia.com

For more information, visit www.muuvr.io

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About Muuvr

Muuvr is a revolutionary fitness experience that connects, motivates, and rewards athletes for being more active. It easily integrates with popular fitness devices, rewarding users with ‘Muuvs’ for their activities, which can be redeemed for apparel, equipment, and event entries.

Muuvrs also level up through career ranks, unlocking achievements as they progress. As part of a thriving community, they can participate in challenges, join clubs, and compare their performance with others.

Revolutionising the fitness landscape, Muuvr inspires individuals to move more, connect more, and achieve more.

Available on both Android and iOS devices, Muuvr is designed to be encouraging, empowering, helpful, and fun, reinforcing the belief that together, Muuvrs can motivate one another to be more active.

About Challenge Family

For over 20 years, Challenge Family has been at the pinnacle of quality long distance racing with more than 30 long and middle distance triathlons around the globe. With spectacular courses in iconic destinations, no Challenge Family race is like any other. Focusing on delivering the experience of a lifetime to athletes of all ages and abilities, Challenge Family races provide unforgettable experiences that capture all the excitement and emotions of this inspirational sport for competitors, friends, family and supporters alike. #wearetriathlon #allabouttheathlete