ASICS Outruns Rivals With Summer Fitness App Surge

September 23, 2025

Turns out it was a good summer for fitness brand ASICS.

The PYMNTS.com Fitness Apps page offers a monthly ranking of smartphone Fitness Apps, assessing them based on publicly available information and exclusive app usage data, helping users identify the top performers in the market. The ranking aims to provide precise insights into app performance, aiding stakeholders in making informed decisions. With a six-point jump in the rankings for a total score of 61, ASICS more than doubled the closest competitors, MyFitnessPal and LazyFit.

ASICS has built a strong following around its Runkeeper app, a GPS-enabled fitness tracker designed for both casual joggers and competitive runners. The app allows users to map runs, set training goals, follow guided plans for races from 5K to marathon, and join virtual challenges that create a sense of community.

A premium version, Runkeeper Go, offers advanced performance insights, live tracking and personalized coaching. The app also ties into the broader ASICS ecosystem through its OneASICS membership program and related fitness offerings, including on-demand workouts via ASICS Studio.

The app’s surge in usage this summer likely reflects a combination of seasonal and strategic factors. Longer days and warmer weather typically drive more outdoor running and fitness activity, boosting demand for digital training tools. ASICS also leaned into event-based engagement, hosting community challenges such as its Pride Run & Walk series that encourage sign-ups and repeat use. PYMNTS