Asics Establishes ‘Institute of Sport Science’ Research Hub at the University of Michigan

December 19, 2025

Asics is setting up its own research hub in the U.S. through a new partnership with the University of Michigan.

The Japanese sports brand said on Friday that it has signed a $25 million multi-year strategic research agreement with the university to establish the Asics Institute of Sport Science America. The company added that the hub will launch a joint research program with the university named the Asics-Michigan Sport Innovation Center, based in the University of Michigan’s Ann Arbor campus. Footwear News