Around the Crown 10K, Together with Truist, Announces Multi-Year Partnership with OrthoCarolina

June 2, 2025

Two Charlotte, NC-based powerhouses join forces for long-term community impact

Charlotte, NC (June 2, 2025) /ENDURANCE SPORTSWIRE/ – Around the Crown 10K Together with Truist(ATC10K), Charlotte’s premier 10K road running race and North Carolina’s largest road race, announces its pivotal multi-year partnership with OrthoCarolina, one of the nation’s leading independent academic orthopedics practices serving the Southeast since 1922. OrthoCarolina will serve as a leading sponsor for ATC10K and the Crown Collective and will power the pre-race expo hosted at Truist Field, home of the Charlotte Knights.

OrthoCarolina is a purpose-driven orthopedic practice providing compassionate and comprehensive musculoskeletal care to patients. The widely respected practice pushes forward independent academic research and training programs and serves its community to advance wellbeing and improve the lives it serves. As a partnering sponsor of ATC10K, OrthoCarolina supports ATC10K athletes by increasing access to injury prevention, strengthening resources, and providing cutting-edge care for the community. These initiatives support the event’s overarching mission of making the race inclusive and accessible for as many people as possible.

“The running community celebrates so many different types of movements and expressions,” says ATC10K founder Brian Mister. “With each step, athletes consistently push forward, not only reaching their personal bests, but more importantly, finding community. Around the Crown 10K was created partly to celebrate and support every athlete on that journey. That’s why we’re so excited for this partnership with OrthoCarolina.”.

The OrthoCarlolina partnership creates increased opportunities for ATC10K. As the race expands, the race expo location needed to grow. This year, ATC10K will host the Expo, powered by OrthoCarolina, at Truist Field. OrthoCarolina will also lend its expertise to an expanded and reimagined finish line on race day to help with common medical needs, including cooling resources. Benefits of the partnership for race participants will also include live training webinars and elevated training plans offered through ATC10K’s website and Crown Collective’s social channels.

“At OrthoCarolina, our passion is rooted in improving lives through patient-centered care, community engagement, and accessible expertise. Partnering with The Crown Collective and ATC10K is a meaningful step forward in supporting Charlotte’s running community,” states Emma Gagnon, Marketing Specialist at OrthoCarolina. “This partnership empowers us in the running community, supporting athletes at every level and promoting long-term health. We’re proud to work with an organization that shares our commitment to the community, and we look forward to making a difference together.”

For more information on Around the Crown 10K and its programs, visit aroundthecrown10k.com or follow on social media @aroundthecrown10k. For media inquiries, contact Tim Nooney at tim@darbycommunications.com

For more information on OrthoCarolina, please visit www.orthocarolina.com.

About Around the Crown 10K Together with Truist

Around the Crown 10K was founded in 2019 by Brian and Chelsea Mister to promote the simple act of putting one foot in front of the other to move Charlotte forward. The purpose is to show that running can make you healthier, happier, and more confident with no regard to age, cultural differences, gender, pace, or experience. With a year-long line-up of events, it becomes part race, part run, part community event, part celebration, and a tribute to Charlotte. Around the Crown 10K was made for everyone. To learn more, visit aroundthecrown10k.com or connect on social media @aroundthecrown10k.

About OrthoCarolina- Since 1922, OrthoCarolina has been a distinguished and reputable physician-owned and physician-led orthopedic practice that prioritizes delivering exceptional patient-centered care, advancing ground-breaking research, and expanding access to innovative solutions. As industry leaders in our respective specialties, we consistently push the boundaries of medical advancements and actively contribute to the training of new specialists. Our mission is to enhance accessibility to unparalleled orthopedic care while simultaneously reducing costs for our valued patients.

At OrthoCarolina, we specialize in foot & ankle, hip & knee, hand, spine, physical medicine, pediatric orthopedics, shoulder & elbow, and sports medicine, catering to athletes of all calibers, ranging from student-athletes to weekend warriors to Olympians. With an extensive network of over 30 locations and eight Orthopedic Urgent Care Centers (OUCs) across the Carolinas, we ensure our patients receive comprehensive and convenient orthopedic access across the care continuum. To learn more about OrthoCarolina, visit orthocarolina.com

(Photo courtesy of Around the Crown 10K)

Contact:

Tim Nooney
Darby Communications
tim@darbycommunications.com
720.955.9593