Aquasphere Introduces “A Lens For Every Condition” Guide to Educate Swimmers on Ideal Lens Options

April 8, 2021

VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces “A Lens For Every Condition” guide designed to educate swimmers on their ideal lens options. Sorted by various swimming conditions, from extreme sun or cloudy to overcast, rainy or indoor, the online guide includes details around Aquasphere’s 12 high-end lens options and how each one can enhance specific swimming environments.

The new guide also features exclusive tips from Aquasphere’s roster of global athlete ambassadors, including Tim O’Donnell and Mirinda “Rinny” Carfrae. Armed with firsthand training and competition experience, the World Champion triathletes offer insight on how the right lenses can influence performance depending on the environment, time, and weather conditions.

“The right type of lens can make all the difference when I’m training and racing,” said O’Donnell. “As I get ready to race again this spring and for my return to Kona in October, I’ve been using the Aquasphere polarized and mirrored lenses regularly for both bright days at the pool and for open water swimming. This lens option allows me the most versatility and they are really effective in helping me spot course buoys and points of interest that enable me to stay on course. They also help me read the clock on the pool deck seamlessly.”

The comprehensive guide, available in five languages on the Aquasphere website, can help swimmers find their ideal swim goggles and lenses based on personal swimming conditions. Users will be led through an intuitive lens overview, pairing every option with an easy-to-identify weather icon. The visual display highlights each lens in order of light transmission, enabling swimmers to understand the benefits and choose the lens that will enhance their swimming environment. A QR code will also be available on all Aquasphere swim goggle packaging, enabling direct access to the site through mobile devices.

“From open water to lap swimming, racing or even learning to swim, the new ‘A Lens For Every Condition’ guide aims to help swimmers of all levels pick the right type of lens to improve their visual comfort and ultimately help them achieve their goals,” said Andrew Gritzbaugh, General Manager North America of Aqualung Group, the parent company of Aquasphere. “The new digital experience provides an easy-to-navigate journey including a sort option for weather condition, lens type and ideal usage, so swimmers can find the perfect lens for when and where they swim.”

For more information or to access Aquasphere’s “A Lens For Every Condition” guide, go to https://us.aquasphereswim.com/pages/a-lens-for-every-condition.

About Aquasphere

Established in Genoa, Italy, in 1998, Aquasphere is the premier swimming and triathlon equipment brand. With the launch of its cutting-edge Seal Mask—the world’s first swim mask, the company set the industry standard and today continues to innovate with a complete range of premium products, including eye protection, swimwear, triathlon wetsuits, speedsuits, swim fitness and training accessories. The designs have gained the respect and loyal following of many celebrities and notable athletes, including the world’s most decorated Olympian Michael Phelps, with whom Aquasphere has launched Phelps, a global brand of performance swimwear. Alongside its parent company Aqua Lung and supported by an international distribution network, Aquasphere has grown into a worldwide enterprise representing unparalleled design, development and manufacturing expertise, with a global footprint in more than 60 countries. For more information, visit: www.AquasphereSwim.com.

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Media contact:
Katrina Younce for Aquasphere
T: +1-310-995-3619