Apple Tackles Decision Fatigue With New Year’s Fitness Rollout

January 2, 2026

With new multiweek training programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over week

After spending 2025 widening its reach and tightening the link between Fitness+ and its hardware ecosystem, Apple is kicking off 2026 with a more prescriptive content strategy: structured, multiweek programs meant to make consistency easier.

The push follows a year in which Apple Fitness+, the tech giant’s fitness and wellness subscription platform, made its biggest market expansion since launch, bringing the service to 49 countries and regions and adding more localized experiences through digital dubbing. Athletech News