Apple Fitness+ Future Uncertain: Peloton Buyout or Free Service?

November 9, 2025

Fitness+ — the company’s app-based Peloton rival — remains one of its weakest digital offerings. The $9.99-a-month service suffers from high churn and offers little revenue upside. Still, Fitness+ has enough loyalty from its small fan base that Apple can’t simply shut it down without a backlash. the5krunner.tri