Anheuser-Busch InBev Partners with Two Great Races in Two Great Places
September 22, 2022
Michelob ULTRA named Official Beer and GHOST® Energy named Official Energy Drink partner for Sunday’s Surf City 10 Miler and the 2022 Long Beach Marathon in October
Southern California – September 22, 2022 /ENDURANCE SPORTSWIRE/ – With summer at an end, September is traditionally when fall marathon season kicks into high gear. Thousands of Southern California runners are training for two of the best events of the year.
Race organizers today announced an exclusive partnership with Anheuser-Busch InBev, for Michelob ULTRA as the Official Beer and GHOST® Energy as the Official Energy Drink partner for the Surf City 10 Miler (September 25) in Huntington Beach and the 38th annual Long Beach Marathon and Half Marathon (October 8-9). The two events combined will welcome more than 20,000 runners.
“We are thrilled to be teaming up with Anheuser-Busch InBev for the return of these two classic Southern California fitness traditions,” said Phyllis Blanchard, Director of Partnerships for the races. “The Surf City 10 Miler is back on a Sunday morning, for the first time in a long time and the Long Beach Marathon in October is on pace to be one of the largest races on the West Coast in years. Anheuser-Busch InBev will help us create an epic post-race party experience that brings runners together socially to celebrate their accomplishments in a memorable way.”
Post-race beverages will include the iconic Michelob ULTRA, Kona Big Wave, ULTRA Seltzer, NUTRL, and Bud Light Popsicles. Yes, popsicles. Finishers at the Long Beach Marathon and Half Marathon who’ve completed the race over the last three years (i.e. Legacy Runners) will also receive an additional beverage of their choosing onsite.
“Anheuser-Busch InBev is proud to support athletes of all abilities across Southern California, who embrace an active, balanced lifestyle,” said Nick Zeiser, Director of Marketing at Anheuser Busch. “This partnership allows us to interact with runners at two marquee events, leverage our distribution of premium brands and provide unique consumer experiences at the post race party that only Michelob Ultra can bring.”
“We’re pumped to bring the energy boost to athletes and spectators during these remarkable races. We’d love for attendees to stop by our booth during the Race Expos to sample GHOST® Energy, a feel-good and fully loaded energy drink made with natural caffeine and brain-boosting nootropics,” said Dan Lourenco, CEO and Co-Founder of GHOST. “Cheers to an epic race with epic energy!”
ABOUT THE 68TH SURF CITY 10 MILER
Orange County’s Oldest race, the Surf City 10 Miler returns to Sunday morning, on September 25 for the first time since 2018. Featuring 10-mile, 10k and 5k distances, the out and back course on the PCH gives runners spectacular views of world-famous Huntington Beach’s sand and surf, with the convenient start and finish line and expo located just steps from the pier. Event weekend concludes with a finish line festival and Michelob ULTRA beer garden. To register or for more information, visit SurfCity10.com or follow @SurfCIty10 on social media.
ABOUT THE LONG BEACH MARATHON
The 2022 Long Beach Marathon and Half Marathon will celebrate 38 years running on the weekend of October 8-9. Event weekend annually attracts thousands of runners with perfect Southern California weather and fast and flat courses. Participants can choose from four different events including the marathon, half marathon, 20-mile Bike Tour, or the Aquarium of the Pacific 5k.
The race returns for its 38th edition year and features two days of races along the Southern California coast, offering runners iconic waterfront views of Shoreline Village and the Queen Mary Hotel. For more information about the Long Beach Marathon or to register for the event, visit RunLongBeach.com and follow @LongBeachMarathon on social media.
ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Brewed for those that live fit and fun, Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. For more information, visit MichelobULTRA.com.
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 100 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
ABOUT GHOST ENERGY
In 2021, GHOST, the lifestyle brand that created the first full disclosure energy and supplement products, launched GHOST Energy as a joint venture with Anheuser-Busch. The line features a transparent, innovative formula and was the first to introduce authentic collab flavors, like Sour Patch Kids® and Warheads®, to the energy space. GHOST Energy is made with premium ingredients and is available nationwide at major chains, including 7-Eleven, Kroger, QT, GNC and Circle K. For more information, visit ghostenergy.com or connect with the brand on Instagram, Facebook, TikTok, Twitter, or Twitch.
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