AMR Launches Love the Run
September 8, 2022
10-week training program to get you back on track this Fall!
Portland, OR – (September 2022)/ENDURANCE SPORTSWIRE/ – Another Mother Runner (AMR), founded by Dimity McDowell and Sarah Bowen Shea, is launching another round of Love the Run, a wildly popular and inclusive virtual training program for runners with differing pace and distance goals. The first round of Love the Run transpired in Spring 2020, when the running community needed motivation to get out the door and log some miles while the pandemic came crashing down around the world. Fast forward two and a half years later, AMR is now launching its 7th round of this program, with several upgrades.
“Love the Run has quickly become one of AMR’s hallmark training programs in just two short years. This virtual running program launched when all races were canceled due to COVID-19. Now that races are back in-person, we knew we needed to give it a refresh and incorporate new and exciting elements to the program,” says AMR co-founder and RRCA-certified running coach Dimity McDowell, who designed the Love the Run training plan.
The Fall 2022 version has a brand-new, multi-level mileage challenge, complete with an online AMR Tracker, so runners can track their progress and engage in a friendly competition with women runners all over the country. The 10-week program also has amazing swag, structured training, expert guidance, and community momentum. The program kicks off Monday, September 12 and registration costs $99. Participants can sign up at: https://anothermotherrunner.com/product/love-the-run-fall-2022/
Another Mother Runner is a large, vibrant, inclusive (and free!) community of female runners worldwide that connects from in-person retreats to online discussions — and pretty much every other way in between. AMR began with the 2010 release of their best-selling book, Run Like a Mother. It hit the shelves and quickly struck a chord with audiences across the country. In the 12 years since the debut of the bright yellow book, McDowell and Shea have published two more top-selling books, Train Like a Mother and Tales From Another Mother Runner.
The duo hosts three successful podcasts, with the first one debuting in 2011. A fresh episode of the Another Mother Runner podcast is released every Friday; AMR Trains airs every other Tuesday, with AMR Answers on alternate Tuesdays. The AMR podcasts, which enjoy 150,000+ monthly downloads, cover a gamut of topics that are helpful and entertaining to women who run. From nutrition to mental toughness, marathon training to returning to running postpartum, the AMR podcasts provide advice for the novice runner up to Boston-bound runners .
AMR has a robust social media presence on Instagram, Facebook, and Twitter. AMR also publishes newsletters three times a week with unique and fresh content from a variety of contributors who share inspiring and funny stories about all the highs and lows of running. The newsletter also features Gears Up, a monthly feature written by longtime freelance writer Rachel Walker. These gear reviews cover an array of roundups, including best running sunglasses, sports bras, running shorts, and winter running accessories..
McDowell and Shea also created Train Like a Mother (TLAM), which offers training programs ranging from getting a woman ready for her first 10K to completing half and full marathons, nutrition boot camps, mental toughness, triathlons, and even ultramarathons. TLAM houses the hugely popular Many Happy Miles, an annual program that offers a 365-day training schedule, guest speakers such as Des Linden and Kara Goucher, discounts from AMR marketing partners, and all the motivation someone needs to get out the door. Since its launch in 2015, TLAM has grown to offer more than two dozen programs.
“Train Like a Mother has totally changed my life,” offers Beth, a mom of two in Olathe, KS. “And that is not an understatement! I have more energy and joy for all of life, thanks to becoming a regular runner with TLAM!”
AMR is sponsored by a variety of impressive brands in the running space, including Nuun, Oiselle, Handful, GU, Balega, NordicTrack, Saucony, Wrightsock, Runderwear, Topo Athletic, KINeSYS sunscreen, and countless others. McDowell and Shea vet all potential partner products with several sweat-sessions before giving it their stamp of approval and sharing the products with the AMR community. The AMR marketing team executes giveaways, podcast ads, social media ads, newsletter mentions, in-person events, and digital marketing campaigns for these brands on a monthly, quarterly, and yearly basis.
“AMR is grateful to have touched so many women’s lives over the past dozen years, and we are excited to continue pursuing our number #1 goal: inspiring and motivating women to keep moving forward,” says brand co-founder and podcast host Sarah Bowen Shea. “We cheer each other’s PRs; we empathize with injuries; we gently push each other out the door; we laugh daily and overshare occasionally; and together we celebrate the running lifestyle.”
About ANOTHER MOTHER RUNNER:
Another Mother Runner, founded by Dimity McDowell and Sarah Bowen Shea, has cultivated a community of like-minded women with similar goals and challenges since their best-selling book Run Like a Mother, published in 2010, hit the shelves and struck a chord with audiences across the country. Train Like a Mother followed in 2012, and Tales from Another Mother Runner completed the trilogy in 2015. AMR has since expanded into a podcast, online store for sassy running tees and accessories, active social community, popular blog, and training club.