Altra Launches Premium Road Racing Shoe
March 28, 2022
With a first-of-its-kind carbon propel plate and all-new EGO™ PRO midsole, Vanish Carbon is primed for race-day performance
DENVER (March 28, 2022) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, today announces its Vanish Carbon road racing shoe, highlighting a new speed category for the brand. Weighing in at just 6.2 ounces (W’s size 8.5) with a plush 33mm of stack height, the Vanish Carbon proves that comfort and speed can, in fact, come together in a race shoe.
Stepping into the world of premium race performance in a way that is truly unique to Altra, the new Vanish Carbon offers everything runners love about the brand…but faster. Built on Altra’s signature Balanced Cushioning platform and Footshape™ Toe Box for maximum stability, comfort and power, the Vanish Carbon features a completely new EGO™ PRO Midsole – Altra’s lightest, most responsive and most energy-efficient midsole ever – with a first-of-its-kind two-thirds length carbon fiber propel plate for maximum propulsion. Running from midfoot through the toe and featuring asymmetrical flexibility that moves with runners and not against them, this plate promotes natural forward motion with less material than standard carbon race plates, keeping the shoe exceptionally light, and providing a supremely comfortable, flexible ride. In addition, the shoe’s Active Stance Rocker is located 65 percent forward when measured from the heel – the farthest back in any Altra shoe – for a more efficient toe-off.
“We are thrilled to be adding a new top end to our lineup with the introduction of Altra’s first true road racing shoe,” said Shanna Burnette, Community and Partnerships Manager at Altra. “The Vanish Carbon combines the stand-out, core characteristics and top technical features Altra is known for with newly developed technologies to provide a premium race-day solution that enables runners to reach the next level and fulfill their highest potential.”
Altra worked directly with its top elite athletes in developing this shoe, and it has already set speed records as these runners have tested the Vanish Carbon across their most important race days. Altra Elite Team athlete Cal Neff set the Canadian 50K record in an early prototype pair, and Altra’s Frank Lara dropped an outstanding 2:11:32 in his marathon debut at Houston Marathon in January, earning top-American honors, while wearing the Vanish Carbon shoes.
For racers who are inspired by innovation and want the absolute best equipment in pursuit of their next PR, Altra’s Vanish Carbon is primed to be the new go-to ‘super shoe’ for race day.
The Vanish Carbon will be available at altrarunning.com on April 12 in a striking Coral/Black colorway with a retail price of $240.
# # #
Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a Footshape™ toebox that allows the toes to relax and spread out which enhances stability and encourages natural running form. Balanced Cushioning™ platform that positions the heel and forefoot at an equal distance from the ground, cultivating optimal alignment, better form and a low-impact landing. Altra is on a mission to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on Instagram, Twitter and Facebook. #altrarunning