Alpkit secures new investment to keep business running

January 28, 2026

Alpkit, the British outdoor brand that owns Sonder Bikes, has publicly announced it has completed a pre-pack sale to a new investor, after entering administration earlier this week. In a statement, the company said the move will secure the business long-term, allow it to retain all 194 jobs, and keep its 10 stores open.

The new investor is Jeroen van den Berge, a Dutch investor and outdoor enthusiast, who will serve as non-executive chair while Alpkit’s existing leadership continues to run the company. escape collective