Allstate Hot Chocolate 15k/5k Virtual Run Sells Out at 36,000 Entries
May 14, 2020
Partnership with EnMotive’s event logistics system facilitates rapid sell-out
May 14, 2020 (Chicago, IL) – RAM Racing, the leading endurance race producer in the country, has announced the sell-out of the Allstate Hot Chocolate 15k/5k Virtual Run. With over 36,000 participants, the event is considered the most popular virtual run in North America.
From its launch in February 2020, the Allstate Hot Chocolate 15k/5k Virtual Run maintained an average of over 3,000 entries per week – an unprecedented participation level during the COVID-19 global pandemic. The success of the event is attributed to two core drivers: the participant offering and the operational logistics.
The Allstate Hot Chocolate 15k/5k Run is well recognized for its premiere goody bags and chocolate celebration at the end of the run. RAM Racing took the excitement of that participant experience and translated it into a unique and highly desired participant offering, including a premium race jacket, medal, bib, hot chocolate packets, and more.
In order to streamline operations and ensure happy runners, RAM Racing engaged EnMotive’s event logistics system. This unique system automates the entire flow from registration to package receipt. Once a participant signs up for the virtual event, an order is automatically generated for the shirt size and goody bag offering. That order is paired with a UPS label and packaged in EnMotive’s fulfillment facilities. Once the package is shipped, the participant is instantly notified of the shipment and tracking number.
“The success of the Allstate Hot Chocolate virtual run exceeded our expectations,” says Steve Ginsburg, founder of RAM Racing. “Without EnMotive’s streamlined fulfillment process, we would’ve had to shut it down after one week!”
To learn more about the Allstate Hot Chocolate visit www.hotchocolate15k.com
About RAM Racing
RAM Racing offers turnkey expertise for every aspect of the running event industry. RAM owns and operates the nation’s premier race series, the Allstate Hot Chocolate 15k/5k, in 22-cities and Mexico, as well as a growing stable of other races across the country. RAM Racing events cater to athletes of every fitness level, so that running is a relevant sport that is enjoyed by all. EnMotive serves as RAM’s one-stop technology and production solution, offering fully customizable registration, timing, photography, and content capabilities as well as operations, management, equipment, marketing, and consulting. It is designed to help independent race owners and directors elevate their events. RAM’s management and operational team time over one million runners annually. Learn more about RAM Racing at www.ramracing.org or www.hotchocolate15k.com and EnMotive at www.enmotive.com