Latest Sports Breaking News
February 22, 2022
Brooks Is Now a Billion-Dollar Brand
The running brand broke sales records in 2021 and ended the year with global revenue in excess of $1.11 billion, marking a 31% percent increase from 2020. In North America, revenue was $889.1 million, representing a 33% growth from 2020. The company’s e-commerce channels in North America grew 149% compared to...
February 21, 2022
Harley-Davidson report $41.3 million in e-bike sales is just the start
As part of it’s yearly financial reporting, Harley-Davidson has disclosed that the LiveWire brand, which it launched in 2019 with an electric motorcycle of the same name, made $41.3 million from children’s e-bicycle sales across 2019, 2020, and the first 3 quarters of 2021. Cycling Industry
February 20, 2022
Peloton’s Ride Gets Bumpier
Over the past year, Peloton has been shrouded in controversy, and the at-home fitness company is facing another challenge on the road to recovery after warehouse workers revealed the company knowingly sent tarnished bikes to customers, according to the Financial Times. To keep up with high demand during the pandemic,...
February 18, 2022
Leaked email outlines Nike’s new return-to-office plan, which ‘happily’ coincides with the brand’s 50th anniversary
Most Nike workers will return to the company's US offices in time to celebrate the brand's 50th anniversary. The sportswear giant sent an email to employees Wednesday outlining the company's new "phased return" to its offices. A copy of the email was reviewed by Insider. Business Insider
February 17, 2022
Your Brain Fatigues First In Running. Cycling? It’s Your Muscles
While the outward manifestation of fatigue—the reduction in force of muscle contraction—is universal, it turns out the reasons that fatigue accrue are different in different sports. Guillaume Millet, professor of exercise physiology at Jean Monnet University (St-Etienne, France), recently published a study on those differing mechanisms of fatigue in running...
February 17, 2022
Former Portland Marathon president indicted for fraud, tax evasion
A federal grand jury in Portland charged the former president and event director of the Portland Marathon on Thursday for defrauding the charity, Acting U.S. Attorney Scott Erik Asphaug of the District of Oregon announced. The jury charged 80-year-old Lester V. Smith of Tomball, Texas with wire fraud and tax evasion....
February 16, 2022
Trek Bicycle Buys Wisconsin Off Road Series
Trek Bicycle has purchased the Wisconsin Off Road Series (WORS). With Don Edberg’s recent retirement, Trek has stepped in to manage the series and build growth. SGB Media
February 15, 2022
Bull Charges and Crushes Cyclist in Middle of Race
Cyclist Tony Inderbitzin somehow survived the attack of a big ass bull which ran him over right in the middle of a race.in Bakersfield, CA during a rural off-road bike race called the Rock Cobble over the weekend. There were reportedly a total of 4 riders attacked during the race,...
February 15, 2022
Study: cushioned shoes won’t ruin your form
New research says highly-cushioned shoes don't negatively affect your running biomechanics. lot of runners prefer soft, cushioned shoes, but some worry they might have a negative effect on their running mechanics. Recently, a couple of Harvard researchers set out to find out how these highly-cushioned shoes affect your running form...
February 14, 2022
New Peloton CEO Not Interested In Sale
New Peloton CEO Barry McCarthy said the company has big plans, but they don’t involve a sale. The connected fitness giant had reportedly drawn interest from Amazon and Nike, who saw opportunity in Peloton’s depressed stock price. The company has lost around 77% of its value over the last 12...