Latest Pro Cycling News
January 13, 2023
SRAM’s rumoured eBike motor to come courtesy of Amprio buyout
Long rumoured to be testing out electric bike motors, SRAM has confirmed this week the buyout of Amprio, a division of the Rheinmetall Group. Amprio produces a made in Germany eBike motor system that has an established European servicing base. The system has got off to a slow start with...
January 12, 2023
Strava Has Laid Off Employees Ahead of Rising Prices. Here’s What Your Subscription Will Cost Next Month
The layoffs predated the reported uptick in price for premium features. The previous $7.99 monthly rate will increase to $11.99 on February 6—a significant 50 percent increase. Aol
January 12, 2023
Specialized Lays Off 8% of Employees
The latest staple outdoor company to announce massive layoffs: one of the U.S.’s biggest names in bicycles and bike gear. In a brief press release Wednesday, Specialized announced major cuts. Gear Junkie
January 11, 2023
Detroit offers new e-bike with US-made frame, Zehus hub motor
The Zehus hub is similar to the one used by Cooper Bikes on models that BRAIN wrote about last April. The 250-watt motors have no wires; it can be adjusted wirelessly via a phone app. It offers 20 miles of range in its strongest power mode or 35 miles in...
January 11, 2023
White Industries acquires iconic Rolf Prima and Astral Cycling in all-American takeover
White Industries is expanding into complete wheels through the acquisition of totemic hoop maker Rolf Prima and its sister brand Astral Cycling. The parts manufacturer has custom-built hubs for rim and wheel makers Rolf Prima and Astral Cycling since 2004 and 2017 respectively. Bike Radar
January 10, 2023
TIME Pedals partner with Trek-Segafredo
TIME Pedals have announced a new multi-year agreement, becoming the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams. The agreement, part of SRAM’s partnership with Trek, marks the return of the brand to the men’s WorldTour and the expansion of its pedals to now 3 women’s WorldTour teams,...
January 9, 2023
Porsche eBike Performance begins recruitment drive
Porsche eBike Performance GmbH has begun 2023 just as the wider Porsche business moved in 2022. With regards to eBikes; at a significant pace. Now formally established as a business unit, the organisation is expanding. That means new hires, to build out on the organisational capabilities, and enhance capacity. Cycling...
January 2, 2023
Swiss Startup URB-X Is Developing Elevated Bike Paths For European Cities
In many European towns and cities, efforts are being made to make roads and thoroughfares more bicycle-friendly in an effort to entice citizens away from driving and toward riding. Unfortunately, space is frequently an issue. A solution from Switzerland may be able to alleviate the issue of the frequently congested space...
December 30, 2022
Trek ranks high for trademark oppositions
Trek has opposed more than 400 applications for trademarks the company felt came too close to its turf, earning it the #4 spot on a list of prolific opposers, just behind Apple, Inc. and ahead of brands like Nike and Red Bull. Trek has opposed applications from a tent brand...
December 29, 2022
Parents of girls in fatal e-bike crash settle with each other; Rad Power files cross-complaint
A Los Angeles judge has approved a $1.5 million settlement between the parents of a 12-year-old girl who died following an e-bike crash and the parents of the 11-year-old girl who was piloting the bike. The e-bike's maker, Rad Power Bikes, opposed the settlement and has filed a cross-complaint against...
