BRANWYN Named to Athletech News’ Most Innovative Fitness & Wellness Companies of 2026

June 4, 2026

Women's performance apparel brand recognized for pioneering natural-fiber activewear made from ZQ+ seamless Merino wool

Bend, OR (June 4, 2026) /ENDURANCE SPORTSWIRE/ – BRANWYN, the women’s seamless Merino wool Performance Innerwear and activewear brand redefining what truly functional activewear can be, announced it has been named to Athletech News’ prestigious Most Innovative Fitness & Wellness Companies of 2026 list. BRANWYN was recognized “for creating activewear that doesn’t hinder health,” a distinction that reflects the brand’s commitment to eliminating BPA, PFAS, forever chemicals, and microfibers from women’s workout gear with its use of seamless, ZQ+ Merino wool.

The annual Athletech News list spotlights the most cutting-edge, forward-thinking brands in the global fitness and wellness industry, selected through a rigorous editorial review process evaluating demonstrated business success, ingenuity, creativity, and positive impact. BRANWYN joins an elite group of innovators across the fitness, wellness, and performance technology sectors recognized for pushing the industry forward.

“Being named to Athletech News’ Most Innovative Fitness & Wellness Companies of 2026 is a meaningful validation of the category we’ve spent years building,” said Deanne Buck, CEO of BRANWYN. “Women deserve better activewear that works as hard as they do and doesn’t compromise their health in the process. That belief informs every decision we make, from the materials we source to the proprietary manufacturing technologies we’ve developed, and the partners we work with. This recognition reflects what has always been at the heart of BRANWYN’s mission: creating high-performance apparel while putting women’s well-being first.”

BRANWYN is globally recognized for pioneering high-content Merino wool seamless apparel at scale through its proprietary GLDNspun™ and POWRspun™ technologies. These innovations enable ZQ+ Merino wool to be knitted on seamless Santoni machines traditionally designed for synthetic activewear, creating a new standard for natural-fiber performance.

BRANWYN’s bras, underwear, and activewear combine technical functionality with thoughtful material innovation. Naturally moisture-wicking, temperature-regulating, and odor-resistant, each product is designed to support all-day comfort while undergoing annual third-party testing for BPA, PFAs, and other chemicals of concern. The result is performance apparel engineered with both human and environmental health in mind.

The brand has earned over 10,000 five-star reviews and has been recognized by Inc. Magazine as one of the fastest-growing companies in America in both 2024 and 2025. Beyond product innovation, BRANWYN supports nonprofits that connect women and girls to wellness, movement, and the outdoors through its Empowerment Partners program, contributing more than $275,000 since its founding. These efforts reinforce the innovation and mission-driven approach recognized by Athletech News in its 2026 Most Innovative Fitness & Wellness Companies list.

Athletech News, the leading media platform covering the fitness and wellness industry, reaches more than 500,000 monthly site visitors and 100,000-plus subscribers, including executives, gym operators, marketers, and investors. The Most Innovative Companies list serves as the ultimate authority in recognizing organizations that are revolutionizing global health and well-being.

For more information on BRANWYN, please visit www.branwyn.com or direct media inquiries to Stacy Kline at stacy@darbycommunications.com.

About BRANWYN

BRANWYN, based in Bend, Oregon, produces the world’s first ethically sourced, naturally sustainable Performance Innerwear designed by and for active women. By combining a first-ever blend of ZQ+ Merino and seamless knitting technology, BRANWYN revolutionizes women’s next-to-skin apparel, prioritizing comfort, temperature regulation, anti-microbial properties, breathability, and overall health. Our ethos, rooted in “Find A Way,” was inspired by the radical idea that women could create better underwear for themselves that meets our unique needs. Additionally, we collaborate with organizations that foster a sense of self in girls and women by breaking limiting beliefs through outdoor activities, sports, sweat, and movement. Committed to personal and global health, we use natural, non-toxic fibers and sustainable materials, and prioritize ethical farming and work practices.

Contact:

Stacy Kline
Darby Communications
stacy@darbycommunications.com
724-272-9956 c