All employees laid off as Niner Bikes “winding down operations”, reports suggest

May 19, 2026

Niner Bikes is winding down operations effective immediately, with all employees laid off and the brand apparently ceasing business. The news was first surfaced by cycling journalist James Huang and later verified by Escape Collective through distributors, staff, and ambassadors.

Niner and its owner United Wheels have been contacted for comment, but no additional official explanation had been provided at the time of publication. In short, this appears to be a sudden shutdown of a long-running mountain bike brand rather than a gradual restructuring.

Niner has weathered a turbulent few years. It filed for bankruptcy protection in 2017 before being acquired by United Wheels Inc, the holding company behind Huffy, in 2018. Bike Radar