“The future of health and wellness is becoming more personalised and informed by data,” said Herbalife Chief Executive Officer, Stephan Gratziani. “By combining Bioniq’s personalised supplement technology with Pro2col and the power of our global distributor network, we are expanding our ability to deliver personalised wellness at global scale.”

Bioniq develops personalised supplement formulas using its patented product personalisation engine, an individual’s health background, and a proprietary database of  biomarkers. Bioniq’s personalised supplement formulations are designed for a broad range of individuals, from everyday wellness consumers to elite athletes, including Cristiano Ronaldo, who has previously invested in the company. STARTUPS MAGAZINE