Ciele Athletics Accelerates Global Growth with Latin America Expansion via Run The World Partnership

October 16, 2025

New partnership strengthens Ciele’s presence in the region’s growing running market

MONTREAL (October 16, 2025) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance running brand from Montreal, Canada, has announced Run The World as its newest distribution partner, strengthening the brand’s presence across Latin America.

Ciele is expanding its global reach by partnering with Run The World, bringing its award-winning performance apparel — including its signature GOCap, which earned Runner’s World Gear of the Year in 2025 — to a growing community of runners across Latin America. Ciele’s collection includes high-performance headwear silhouettes (caps, visors, and buckets) and a full range of men’s and women’s running apparel designed with innovative fabrics, including COOLmatic | PLUS™ and COOLmatic | EXP™, to deliver lightweight comfort, technical performance, durability, and style.

“This collaboration with Ciele Athletics is a milestone for Run The World and for the running community in Latin America,” says the Run The World Team. “Together, we’re committed to delivering innovation, performance, and inspiration to athletes throughout the region, while shaping the future of running in our markets.”

“This partnership with Run The World represents another important step for Ciele Athletics in Latin America,” says Ciele Athletics CEO Jano Arabaghian. “Their expertise and commitment to the running community make them an ideal partner as we continue to grow the Ciele brand in the region.”

Looking ahead, Run The World is poised for significant growth, projecting expansion to 100 retail doors by 2028 (up from 48 in 2026), while tripling business over that same period. The company currently distributes in multiple Latin American countries, including Colombia, Venezuela, Ecuador, Panama, Costa Rica, Nicaragua, El Salvador, Honduras, Belize, Guatemala, Puerto Rico, and the Caribbean.

About Run The World

Founded in 2008, Run The World is a trusted leader in the region’s running community. With products available in more than 23 countries, a network of 76 associates, and over 400 retail points of sale, including seven flagship Running Balboa stores, the company has become a trusted distributor and retail operator for the world’s leading performance brands. Its portfolio includes ASICS, HOKA, 2XU, OOFOS, FEETURES, NNORMAL, and more.

About Ciele Athletics Inc.

Founded in Montreal, Quebec, Canada, in 2014 by Jeremy Bresnen and Mike Giles, Ciele Athletics offers high-performance, durable and lightweight headwear and apparel collections designed for runners around the world. The brand is available in more than 1,300 stores in 43 countries. Ciele Athletics is a B Corp-certified company committed to continuously working toward better solutions, from product development to manufacturing partners to community action.

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