Supertri’s first-ever Toronto double-header marks a historic weekend for triathlon in Canada!

July 31, 2025

Supertri transformed the Exhibition Grounds into a world-class course with audiences watching from the sidelines.

July 31, 2025 /ENDURANCE SPORTSWIRE/ – Supertri kicked off its 2025 season in Toronto this past weekend, delivering two days of high-intensity swimming, biking, and running to redefine triathlon in Canada. Energizing the city on Saturday, the world’s top triathletes and Olympic champions competed in the elite Supertri League race, followed by the Toronto Triathlon By Supertri mass participation race on Sunday, where thousands of amateurs went head to head. Both events offered fast, technical, and spectator-friendly racing, turning the city into a world-class triathlon course.

Saturday’s League race marked Supertri’s debut showcase in Canada, bringing fanfare and highlight-reel performances to the shores of Lake Ontario and Exhibition Place. The Toronto route was open, fast, and featured an electric crowd cheering after every turn. Brownlee Racing swept the podium, taking home first place in both the women’s and men’s races, with Belgium’s Jolien Vermeylen impressing in her Supertri debut, and Britain’s World and Olympic champion Alex Yee celebrating yet another victory.

“This weekend marked a significant milestone as we introduced Supertri in Canada for the first time,” said Michael D’hulst, CEO and Co-founder of Supertri. “We witnessed an incredible turnout for both the elite and mass participation races, leaving people feeling inspired and motivated by the events. It’s only our first year running the Toronto Triathlon, and I see tremendous potential for growth in the sport and community in the years ahead.”

Sunday’s Toronto Triathlon By Supertri garnered an impressive turnout, becoming the largest race weekend in the event’s 12-year history by an increase of 20 per cent. With more than 3,000 participants competing across the triathlon and 10KTO races, the festival saw an impressive mix of participants from across 26 countries, ranging from 10 years old to 86 years old. Through corporate fundraising, the event generated nearly $50,000 in vital funds for SickKids Hospital.

To view the weekend’s photos, click here for Supertri League and here for By Supertri mass participation. Visit supertri.com for upcoming events and follow on Instagram at @supertri_ and on TikTok @supertriofficial.

About Supertri:

Supertri has a vision to ‘Inspire The Competitor In Everyone’. Its professional racing falls under the Supertri brand. Supertri is the innovative and entertaining professional closed league format that redefined the sport, delivering high-octane racing featuring the world’s best athletes competing in teams on stadium-like courses. Supertri E is one of sport’s most innovative and award-winning formats, which blends real life and virtual racing and was featured at the IOC’s Olympic Esports Week. The Supertri E World Triathlon Championship, in partnership with World Triathlon, crowns official Esports triathlon World Champions. It has an additional brand pillar, which delivers some of the biggest short-course triathlon participation events in the world and has raised millions for charity.

About Supertri League:

Supertri League is the innovative and entertaining professional closed League format that changed the sport, delivering fast, technical and tactical racing featuring the world’s best athletes competing in teams on stadium-like courses. City centre locations draw in thousands of fans, while the made-for-digital and broadcast product is at the very cutting edge of the sport. Supertri League has delivered successful events all around the world with the introduction of a Teams format and franchise Team owners bringing another new innovation to triathlon. The 2024 Supertri League saw events in Boston, Chicago, London, Toulouse, and NEOM. Hayden Wilde and Georgia Taylor-Brown were the individual champions, with Crown Racing taking the Teams League title.

About By Supertri:

By Supertri is the mass participation brand of Supertri, the global leader in short-course triathlon. By Supertri delivers the biggest series of urban short-course triathlon participation events in the world, and its events have raised millions for charity. By Supertri looks to ensure that participation celebrates triathlon for all, from first-time racers to experienced athletes searching for a new personal best.

By Supertri events will be driven by the same guiding principles of delivering excellence and creating moments as its global professional racing brands, while respecting and promoting the local heritage of events. This year, By Supertri will operate some of the world’s most well-known triathlons, including the biggest triathlon in North America in Chicago, Ascension Seton Austin CapTex Triathlon, Long Beach Legacy Triathlon, Toronto Triathlon, Kerrville Triathlon, and Toulouse Triathlon.