Altra Named Official Footwear Partner of Diplo’s Run Club

July 25, 2025

Challenger performance brand joins national 5k series debuting in Philadelphia this weekend

PHILADELPHIA (July 25, 2025) /ENDURANCE SPORTSWIRE/ – Altra, a leader in performance running footwear, has been announced as the official footwear partner of Diplo’s Run Club, a nationwide 5K series combining music, movement, and community. The partnership kicks off this weekend at the tour’s inaugural race in Philadelphia on Saturday, July 26, 2025.

Founded by Grammy-winning artist and Temple University alumnus Diplo, the event features a 3.1-mile run followed by a live DJ set at FDR Park. More than 6,000 runners are expected to participate in the Philadelphia launch, including celebrity guests and Diplo himself, who will run the 5K alongside longtime collaborators A-Trak and Major Lazer.

“I’m excited to welcome Altra to join me on the Diplo’s Run Club tour, it’s great to have a brand so well regarded in running and their shoes are really cool,” said Diplo. “Bringing so many people together to run and celebrate is really all I ever want to do. Stoked to kick off our first Diplo’s Run Club event this weekend in Philadelphia, the city where it all started for me.”

Altra joins the series as a natural fit – championing runners who don’t fit the mold. This partnership is about making running more fun, more inclusive, and a little less expected. Known for its FootShape™ toe box and Zero Drop™ platform, Altra designs shoes that prioritize natural movement and long-haul comfort. The brand has quietly earned cult status among thru-hikers and ultrarunners, and is now expanding its reach to city streets, new runners, and wellness-minded communities. At each event, Altra will host an interactive experience where runners can test gear, catch a vibe at the immersive “Dopamine Dispensary,” and hang post-race.

“Diplo’s Run Club is bringing thousands of new faces into the sport—and not in a stuffy, traditional way,” said Rachel Winkel, Global Marketing Director at Altra. “That’s exactly the kind of culture shift we want to be part of. If we can help someone feel good while they’re moving, we’ve done our job.”

After a monumental debut with over 20,000 runners in Seattle and San Francisco last year, Diplo’s Run Club will expand to six new cities for its 2025-2026 season. Last year’s runs made Diplo’s Run Club one of the most-attended footraces in the world, with the SF installment breaking the top 10 largest 5K races in the U.S. last year, and one of Running USA’s top races.

Presented in partnership with Mascot Sports and Wasserman, the combination 5k run and mini music festival headlined by Grammy-winning artist and lifelong athlete Diplo will hit Philadelphia, Los Angeles, New York, San Diego, Miami and Phoenix, in addition to San Francisco and Seattle, with dates kicking off in July and running through January 2026.

Diplo, who runs each race in addition to DJing the party to follow, founded the Run Club to continue his commitment to leading in the wellness space. Fitness has always been a major part of Diplo’s life: for a man who travels 300 days a year, he prioritizes squeezing in workouts no matter where he is in the world. Diplo originally came up with the idea for this event series after he ran the Miami half marathon and then found himself at the club with other runners craving a post-workout celebration.

Run Club merges the worlds of music and fitness in a family-friendly daytime context, a first of its kind offering from the superstar. Celebrated for his wide-ranging entrepreneurial endeavors, Diplo has successfully launched brands and pioneered new landscapes throughout his career – whether that’s turning his era-defining labels Mad Decent and Higher Ground into live incarnations around the globe or organizing a luxury expedition to Antarctica to raise funds for ocean conservation.

Over the course of a 20-year career that began with his now legendary Philadelphia club night Hollertronix, Diplo has collaborated with the world’s biggest stars and toured the world over. Born in Mississippi and raised in Florida, he continues to champion genres and artists from around the world through his labels Mad Decent and Higher Ground. His further projects include a publishing company, various book, film and television projects and much more. The thirteen-time Grammy nominee and three-time winner is also a member of the iconic Major Lazer, one third of LSD – the psychedelic supergroup whose debut album has been streamed over 3 billion times – and half of Jack Ü with Skrillex and Silk City with Mark Ronson, whose Platinum-certified, Grammy-winning “Electricity” with Dua Lipa topped charts worldwide. His recent releases include a string of successful Higher Ground singles, 2023’s Diplo Presents Thomas Wesley: Chapter 2 – Swamp Savant, his second album as country persona Thomas Wesley, and 2022’s Diplo, his first full-length electronic music album in 18 years.

For more information, please visit www.diplosrunclub.com.

DIPLO’S RUN CLUB 2025-2026

July 26—Philadelphia, PA

September 7—San Francisco, CA

September 27—Seattle, WA

October 12—Los Angeles, CA

October 25—Queens, NY

November 8—San Diego, CA

January 17—Miami, FL

January 24—Phoenix, AZ

ABOUT DIPLO’S RUN CLUB

Diplo’s Run Club is a nationwide 5K and mini music festival series that blends fitness, music, and community in a first-of-its-kind experience. Launched in 2024 by Grammy-winning artist Diplo, the series attracted over 20,000 runners in its debut and expanded to eight U.S. cities in 2025–2026. Each event features a daytime run followed by a live DJ set from Diplo himself, celebrating health, movement, and connection. For more information, please visit www.diplosrunclub.com.

ABOUT ALTRA

Altra was founded by two runners who couldn’t find a shoe that worked—so they made one. Built around a roomier FootShape™ toe box and a balanced Zero Drop™ platform, Altra shoes support natural movement and long-term foot health. What started as a cult favorite among distance runners and thru-hikers is now expanding to meet a new generation of runners—those chasing the runner’s high, not just the finish line. With bold new campaigns and creative collaborations, Altra is showing up in more places to help people feel better from the ground up.