True Story Foods Joins Napa to Sonoma as Official Protein Partner

July 17, 2025

Community-focused food brand brings flavorful, clean-label post-race fuel to the finish line

SONOMA, Calif. – July 17, 2025 /ENDURANCE SPORTSWIRE/ – Motiv Sports, organizers of the Charles M. Schulz Sonoma County Airport Napa to Sonoma Wine Country Half Marathon, are delighted to welcome True Story Foods as a new partner ahead of this weekend’s 21st annual event.

One of wine country’s most popular traditions returns July 19–20, against the stunning backdrop of vineyard-lined roads, rustic farms and historic Sonoma Plaza, welcoming thousands of runners from around the world.

“After 13.1 scenic miles and a finish line celebration in the heart of wine country, True Story Foods is serving up the perfect recovery: clean, high-quality protein that tastes good,” said Phyllis Blanchard, VP of Partnerships at Motiv Sports. “It’s the ultimate post-race pairing – wine, charcuterie and all the positive finish line vibes.”

Based in Northern California, True Story Foods is on a mission to change the way we think about protein. Their vision champions clean, simple ingredients, humanely raised livestock, and a deep respect for farmers and the land. This weekend, they’re bringing that purpose to the pavement – serving up wholesome, post-race protein options for thousands of runners and their fans

Runners crossing the finish line in historic Sonoma Plaza on Sunday, July 20 will be greeted with samples of True Story’s Turkey and Ham Snack Packs – individually wrapped, single-serve rounds of oven-roasted turkey and Black Forest ham. Over at the True Story booth, runners can expect charcuterie skewers, swag, and a giveaway featuring products made with heritage-breed prosciutto and Genoa salame.

“After months of training and 13.1 miles of running, nothing is better to fuel your post-race celebration than all-natural, humanely raised meats,” said Valeria Fiorito, VP of Marketing for True Story. “We’re thrilled to celebrate with the running community and offer recovery fuel runners can feel good about.”

All True Story meats are crafted without antibiotics, hormones, or artificial ingredients, and can be found at Whole Foods, Target, Safeway, and other grocers. Runners can also get 20% off their first online order at TrueStoryFoods.com using promo code NAPA20.

Now in its 21st year, the Napa to Sonoma Half Marathon welcomes 4,000 runners from across 45 states and 12 countries to the heart of wine country. From the Rosé 5K on Saturday to the scenic 13.1-mile course on Sunday, the weekend offers a perfect blend of celebration, fitness, and community tradition.

For more information and a race weekend schedule of events, visit napa2sonoma.com.

About Napa to Sonoma

The 21^st running of the Charles M. Schulz-Sonoma County Airport Napa to Sonoma Wine Country Half Marathon and Rosé 5k (#STSN2S) returns the weekend of July 19-20, 2025. The world-renowned Napa and Sonoma Valleys serve as the host of this incredible 13.1-mile racing and tasting event; offering the finest in ambience and hospitality featuring a picturesque course that winds through rustic farms, lavish estates and scenic vineyards. Wine Country’s favorite summertime running event is a weekend celebration, including a free two-day Health Expo in downtown Sonoma Plaza and a finish line Wine Tasting festival on Sunday showcasing more than 20 local wineries and live music. Over the race’s 21-year history, charity partners have fundraised more than $25 million for a variety of worthy causes and nonprofit organizations. For more information or to sign up for the race, visit RunNapatoSonoma.com and follow @Napa2SonomaHalf on social media with the hashtag #STSN2S.

ABOUT TRUE STORY FOODS
True Story Foods is a family-owned and operated company crafting clean, humanely raised meats. Based in Fairfield, CA, it works with a network of family farmers and ranchers to source humanely raised pork, beef, chicken, and turkey for its line of all-natural, No Antibiotics Ever, and Organic deli meats, hot dogs, sausages, bacon, and fresh pork. All True Story animals are raised with Room to Roam® and in compliance with California’s Proposition 12. For more information on True Story and its mission, visit TrueStoryFoods.com.

Contact

Dan Cruz, 619.925.7671

dcruz@motivsports.com

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