Sportstats Joins the Endurance Sports Media Group as Founding Partner

July 8, 2025

Sportstats and ESMG partner to provide powerful advertising opportunities for brands to reach athletes at every stage of their journey

July 8, 2025 (Carlsbad, CA) /ENDURANCE SPORTSWIRE/ – Sportstats, the largest endurance event timing & results company in North America, joins the newly formed Endurance Sports Media Group (ESMG), an industry collaboration to offer endemic advertising across all stages of the athlete’s journey. The Endurance Sports Media Group is the only curated ad serving network dedicated to endemic endurance sports publishers and advertisers.

ESMG’s goal is to showcase the power and reach of endurance sports through collaboration with the people and companies that make it all possible. Sportstats holds an important and respected role in the endurance event industry, managing more than 700 races every year. These races include Ironmans, Rock n’ Roll Marathons, Bloomsday 12k, St. Jude Memphis Marathon, along with local races in every corner of the US and Canada. Sportstats provides every athlete and fan with official race leaderboards, tracking and results, playing a critical role in the race experience for millions of endurance enthusiasts every year.

“ESMG provides brands with a way to reach endurance consumers at every stage of the athlete journey, and Sportstats is an important step for millions of people. For a large percentage of athletes, the journey revolves around race day and seeing those results. This is a moment when consumers have their sport and performance needs top-of-mind and is an incredible opportunity for brands,” said Ed Hoffman, ESMG Founder.

“Partnering with Ed and the team at ESMG was a natural choice for us. With the event profile we support, we have a well-rounded and diverse athlete population on our site looking for results, and we’re always exploring new ways to add value beyond the finish line. ESMG offers a unique opportunity to engage athletes with relevant, high-quality content and advertising across their entire journey, from race discovery to results,” said A.J. Mousseau, CEO at Sportstats.

The addition of Sportstats brings the monthly ad impressions available through the Endurance Sports Media Group to nearly 68 million. ESMG delivers high quality endemic ads that enhance the user experience and increase revenue for both publishers and advertisers.

When brands advertise with ESMG, they gain more than just a meaningful connection with their target audience — they’re reinvesting in the endurance industry itself. By choosing trusted sites that fuel running, cycling, and triathlon, brands help sustain the sport’s ecosystem, keep media dollars where they matter most, and avoid wasting spend on non-endemic filler.

About Sportstats

Sportstats is one of the premier endurance sports timing companies in the world, timing over 1.5 million athletes annually across more than 700 events. With a global footprint spanning North America, Europe, Latin America, and Asia, Sportstats delivers timing and results services in over two dozen countries. From community 5Ks to world-class triathlons, Sportstats provides real-time results, live athlete tracking, and performance data at scale. Learn more at sportstats.one

About ESMG

The Endurance Sports Media Group is the only curated ad serving network dedicated to endemic endurance sports publishers and advertisers. Early advertisers are eligible for an introductory discount on their first campaign. Contact ESMG now at info@endurancesportsmediagroup.com or edward@perceev.io.