BibRave and Track Shack Events Team Up to Deliver Data-Driven Endurance Event Marketing

June 18, 2025

This innovative marketing partnership will boost registration and expand brand reach

Orlando, FL (June 18, 2025) /ENDURANCE SPORTSWIRE/ – BibRave, the endurance industry’s leading influencer and experiential marketing agency, partnered with Track Shack Events, a premier event management company based in Central Florida, to deliver strategic digital marketing and influencer programs across a suite of Track Shack-produced events. Through creative and data-driven marketing tactics, the partnership aims to boost registration, grow brand awareness, and engage new and diverse running communities.

Utilizing BibRave’s monthly retainer model, Track Shack Events will benefit from full-service support, including paid social management, marketing strategy, and influencer promotion. This collaborative model enables ongoing optimization of messaging and creative output throughout each campaign, ensuring maximum impact.

“Partnering with BibRave allows us to bring a new energy and creativity to our marketing efforts,” said Jon Hughes, co-owner of Track Shack and Track Shack Events. “Their approach is measurable, strategic, and rooted in authenticity, which is exactly how we want to connect with our running community.”

The partnership will focus on amplifying Track Shack’s paid social and influencer marketing programs through authentic storytelling and local engagement across events such as the OUC Orlando Half Marathon, the Track Shack Running Series, and the AdventHealth Lady Track Shack 5K. This effort will leverage BibRave’s expertise in paid social and content creation and its network of vetted nano-influencers.

“We’re thrilled to support Track Shack Events in their mission to produce world-class running events,” said Andy Wallace, VP of Programs and Partnerships at BibRave. “Track Shack is a respected name in the running space, and together we’re leveraging a data-driven, strategic approach to deliver high-impact campaigns that not only resonate with long-time participants but also attract, engage, and retain new audiences.”

About Track Shack

Track Shack Events is a sports marketing and management company specializing in road races. Since 1994, Track Shack Events has produced and managed more than 1000 events and is known for delivering top-tier running and fitness experiences that promote health and wellness across Central Florida.

About BibRave
BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.

BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.

Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.