3M Half Marathon and GU Energy Labs Forge Two-Year Partnership

January 9, 2020

GU is 3M Half Marathon’s Official Energy Gel and Chew

GU is 3M Half Marathon’s Official Energy Gel and Chew

AUSTIN, Texas, January 9, 2020 – High Five Events, one of the largest privately owned event production companies in the United States, names GU Energy Labs (GU) as the Official Energy Gel and Chew of the 2020 3M Half Marathon presented by Under Armour. GU will support participants at the on-course Nutrition Station that will be stocked with gels and chews. 3M Half Marathon has also taken GU’s TerraCycle pledge to upcycle all sports nutrition wrappers and divert them from the landfill. The 26th annual 3M Half Marathon, produced by High Five Events, will take place on January 19, 2020.

“GU Energy Labs is thrilled to fuel 3M Half Marathon participants with ROCTANE Energy Gels and Energy Chews at the on-course Nutrition Station,” said Bridgette Travis, Experiential Marketing Manager at GU. “Since the 3M Half Marathon is one of the fastest 13.1-mile courses in the country, we are stocking aid stations with ROCTANE Energy Gels. ROCTANE Energy gels are packed with up to three times as much sodium and three times as many branched-chain amino acids compared to our original Energy Gels so runners can push themselves harder and further on race day.”

On race day, GU will provide the following ROCTANE Energy Gels, Cherry Lime (35 mg of caffeine), Chocolate Coconut (35 mg of caffeine), and Lemonade (no caffeine) on course. GU Blueberry Pomegranate Energy Chews (no caffeine) will also be available. In addition to other green initiatives, 3M Half Marathon has taken the GU TerraCycle pledge. TerraCycle-labeled bins will be available throughout race weekend in an effort to divert as many sports nutrition wrappers from the landfill as possible. This free recycling program is in addition to other green efforts like recycling, donating additional food and water, and donating discarded clothing to local nonprofits.

“Our two-year partnership with GU goes beyond Energy Gels and Chews,” said Jack Murray, co-owner High Five Events. “We’re adding another green initiative to race weekend and our extended agreement allows us to impact the Austin running community year-round.”

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country and will celebrate its 26th year running in 2020. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing near the Texas State Capitol, runners will appreciate a 306’ net elevation drop. Registration is currently open for all options.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years’ combined experience organizing large events across different venue types in a variety of locations.