2020 Los Angeles Marathon presented by ASICS partners with Amp Human
January 7, 2020
LOS ANGELES, CA/PARK CITY, UT (January 7, 2020) — Los Angeles Marathon presented by ASICS announces Amp Human, creators of PR Lotion, as its Official Performance & Recovery Lotion ahead of the 35th anniversary race.
“We are excited to be partnering with a company like Amp Human whose sole focus is to help our runners achieve their training, racing and recovery goals,” said Steven Powell, Chief Commercial Officer, Los Angeles Marathon. “Marathoning is a physically demanding lifestyle and PR Lotion is the kind of tool that can help athletes keep up with those demands.”
Amp Human’s innovative PR lotion combines groundbreaking absorption technology with bicarb, resulting in the world’s first bicarb sport lotion. Bicarb, also known as sodium bicarbonate, is a natural electrolyte that supports muscle function by buffering the acid created by exercise. It has over 40 years of research proving its benefits.
“The Los Angeles Marathon is an iconic race with runners who represent the dedicated; running 26.2 miles is a serious undertaking, whether it’s your first or one of many, and we want to support those inspiring marathoners to achieve their race day goals.” said Naomi Clarkson, Chief Growth Officer at Amp Human. “Marathon training presents a serious load on the body, but by using PR Lotion runners can reduce fatigue and support higher training loads – it’s the perfect training tool to help runners push harder and recover faster.”
On March 8th, 2020 the Los Angeles Marathon will host over 26,000 runners along the 26.2-mile Stadium to the Sea course which starts at Dodger Stadium and finishes near the iconic Santa Monica Pier. AMP Human will be activating with an official AMP Up Area for PR Lotion application at the starting line of the race. For more information, please visit www.lamarathon.com.
About The McCourt Foundation:
On January 1, 2020 Conqur Endurance Group merged with The McCourt Foundation (TMF). The combined entity produces a world-class portfolio of events including the Los Angeles Marathon presented by ASICS, Pasadena Half Marathon & 5K at the Rose Bowl, the Santa Monica Classic 5K/10K, the LA BIG 5K, Boston Waterfront 5K Fitness & Wellness Festival, Tour de South Shore, and the Educational Update.
TMF’s Vision is to empower communities to build a healthier world and orients its events to give people the power to transform their passions into impact. Through its programs and strategic partnerships, TMF provides a platform for dozens of nonprofit partners including Students Run LA, one of the most impactful youth programs in the nation.
The Los Angeles Marathon is one of the top-five marathons in the country with over 25,000 participants traversing the world-renowned Stadium to the Sea course, which tours iconic landmarks in Greater Los Angeles from Dodger Stadium to the Santa Monica Pier.
About Amp Human:
Based in Park City, UT, Amp Human’s mission is to fundamentally raise human capacity by creating a trusted new category of products to help athletes of all types push their limits. Their flagship product, PR Lotion, is relied on by the world’s best athletes to give their bodies more bicarb to neutralize acid in muscles which helps them push harder and recover faster. For more information visit Amp Human and follow on @AMPHUMAN.
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