Why Cycling Sponsorship is So Hard

June 14, 2025

Peter Abraham, cycling and running entusiast and CMO of the Los Angeles Marathon, writes about the realities in sponsoring cycling events. His key takeaways:

Cycling is an expensive sport.
Gravel racing has not fully taken off yet.
There’s currently no organized cycling development system in particular for women.
There are organized U.S. road calendar & series.

Cycling West