Walmart brings newest interactive experience, Walmart Delivers, to 2XU Long Beach Marathon

September 3, 2025

Retail leader joins 2025 race weekend with immersive recovery experience for 25,000 runners

LONG BEACH, CA (September 3, 2025) /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new partnership with Walmart as the Official Sponsor of the 2025 2XU Long Beach Marathon and Half Marathon, set to take place the weekend of October 4–5.

As part of the collaboration, Walmart Delivers – the brand’s new experiential campaign – will bring a wellness & recovery experience for runners, to the Health & Fitness Expo and Finish Line Festival on Marina Green. The interactive space is designed to level up what they love, helping runners of all abilities recharge and reconnect during marathon weekend.

“Marathon weekend is about more than just the miles. It’s about people coming together through movement, friendship, and shared experiences,” said Phyllis Blanchard, VP of Partnerships for Motiv Sports. “Excited to have the ‘Walmart Delivers’ activation bring that spirit to life onsite – offering our participants a place to rest, recover, and celebrate wellness together.”

Whether looking to rehydrate, decompress, or simply relax with fellow finishers, participants can choose their own wellness path. From massage guns and compression sleeves to eucalyptus towels and curated wellness beverages, Walmart will showcase the latest tools and trends in runner recovery, all available at Walmart. It’s a chance to experience Walmart in a new light – with the wellness gear you didn’t expect, exactly when you need it most.

The initiative reflects Walmart’s broader mission to demonstrate the quality, relevance and range of products the retailer can offer consumers, no matter what they’re into. In the moments after a hard effort – whether a marathon, a 5K PR, or crossing your first finish line, Walmart shows up with exactly what you need to recover and reset. Walmart Delivers is hitting the road with a fleet of five next-level delivery trucks, packed with interactive experiences designed to level up what you love. Learn more about the program and find a tour stop near you at Walmart-Delivers.com.

First run in 1984, the 2XU Long Beach Marathon has earned its reputation as one of Southern California’s most scenic and well-organized endurance events. With a fast, oceanfront course that winds past landmarks like the Queen Mary, Shoreline Village, and the Aquarium of the Pacific, the race offers a world-class experience for athletes chasing both fast times and good times.

The 2025 race weekend includes Saturday’s family-friendly Aquarium of the Pacific 5K, followed by Sunday’s main events: the marathon, half-marathon, and Bike Tour – a unique ride that lets cyclists enjoy the marathon course on fully closed roads, complete with finisher medals, event shirts and celebratory beverage at the finish.

Event weekend concludes with a Finish Line Festival, complete with the Michelob ULTRA Beer Garden, live music, food trucks and a costal atmosphere that celebrates every finisher. To register or learn more about the 2XU Long Beach Marathon and Half Marathon, visit RunLongBeach.com and follow @LongBeachMarathon on social media.

About the 2XU Long Beach Marathon

The 2025 2XU Long Beach Marathon and Half Marathon returns for its 41st edition on the weekend of October 4-5. Event weekend annually attracts more than 25,000 runners with perfect Southern California weather and a fast, flat course along the waterfront. Participants can choose from four different events including the marathon, half marathon, Bike Tour, or the Aquarium of the Pacific 5k, offering runners iconic waterfront views of Shoreline Village and the Queen Mary Hotel. For more information about the 2XU Long Beach Marathon or to register for the event, visit RunLongBeach.com and follow @LongBeachMarathon on social media.

About Motiv Sports

Motiv Sports is a North American leader in mass participation events, dedicated to empowering individuals of all fitness levels to pursue and achieve their goals. We create, market, and deliver world-class running events that inspire, challenge, and connect participants year-round – both on the course and through digital engagement. From local favorites to destination races, our event portfolio brings communities together through the shared experience of forward motion. Because at Motiv Sports, we believe that every step forward matters, and we’re committed to building inclusive, supportive environments where people can thrive through movement. For more information, visit MotivSports.com.