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Press Release Archive for dates of Thursday, January 14, 2021 thru Wednesday, January 27, 2021
- U.S. athletic footwear dollar sales declined in the mid-single-digits in 2020 although sport-lifestyle, running, and golf outperformed, according to The NPD Group. Activewear sales were also down in the mid-single-digits for 2020, but sweatshirts...
- The race had already been postponed from its traditional April spot and remains to this day as the only World Marathon Major to announce a date for its 2021 edition. However, it will only...
- The 40,084-square-foot office building was sold to local investment group Dormie Capital Partners which plans to modernize its common areas and add amenities. The Colorado Springs Business Journal
- (Williston, VT) Jan 26, 2021 — Mammut, leading Swiss-born outdoors brand, is proud to announce that it is a recipient of the coveted Outdoor Retailer Innovation Award 2021. The Mammut 9.5 Crag We Care...
- PITTSBURGH, PA (January 26, 2021) – In a time of new year resolutions, Ready.Set.MOVE. prepares to ship out its first quarter’s box, filled with workout goodies that will not only help runners achieve their goals...
- (Colorado Springs, CO – January 26, 2021) – CTS, a pioneer in the endurance coaching and camps industry, today welcomed Calla Ballietta to the company as Sales and Marketing Coordinator, and announced the promotion...
- (Logan, UT) – January 26, 2021 – Online training is the new number one trend in fitness for 2021, according to more than 4,000 health and fitness professionals surveyed by the American College of...
- Asheville, NC – January 26, 2021 – Darby Communications and Status Forward are thrilled to announce the recipients of the 2021 Stand Up Initiative. Launched by Darby Communications in 2016, the Stand Up Initiative...
- PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as...
- (Gettysburg, PA) – The Colnago Gran Fondo National Series today announced the event schedule for the upcoming 9-event E-Fondo Series. The first e-sports cycling competition to feature timed segments, the series leverages RGT Cycling’s...
- NEW YORK (Jan. 26, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage...
- Kansas City, MO – The Hospital Hill Run, Kansas City’s oldest running tradition, launched the 2021 Hospital Hill Run Official Fundraising Program in Partnership with Children’s Mercy. Funds raised will go directly to the ‘I...
- Stamford, CT, Release: January 26, 2021. deboer wetsuits is proud to announce its partnership with Skye Moench. In 2019 Moench staked her claim as one of the top long course triathletes in the world...
- CARROS, France (January 26, 2021) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, today announced world-renowned wildlife photographer and conservationist Paul Nicklen is joining...
- January 26, 2021 – Atlanta, GA and Moorestown, NJ – MYLAPS Americas Sports Timing and RunSignup l GiveSignup today announced MYLAPS Americas is now offering RunSignup’s RaceDay Scoring as its certified and preferred scoring...
- This leaves a question mark over the way fans will watch the network’s premier cycling property, the Tour de France, as well as a collection of other major races. Cycling Tips
- Starting Feb. 2, the venerable Maven-owned sports publication is expected to set up a metered paywall around much of its “premium content,” said sources. Front Office Sports
- A wave of early season cancelations and worsening health conditions in Europe have pro teams on edge again. VeloNews
- The NPD Group Inc. senior industry adviser Matt Powell revealed that Brooks has the potential to pass Nike as the No. 1 women’s performance running shoe brand. Footwear News.
- Leading an active lifestyle is not enough to counter the negative effects of being overweight on heart health, according to new research challenging the idea that fitness is more important than weight in leading...
- Charlotte, NC – January 25, 2021 – Family owned and operated since 2001, leading performance sock brand Feetures is celebrating 20 years of making socks to help people perform at their best. As the...
- COLORADO SPRINGS, Colo. — USA Triathlon today announced that Scott Sternberg, a Greenwich, Connecticut-based media and technology executive, has been appointed to the USA Triathlon Board of Directors. Sternberg will serve as an Independent...
- January 25, 2021 – BEND, OR – Founded in 1981, UltraRunning Magazine is celebrating 40 years as the Voice of the Sport.™ The February 2021 issue will provide comprehensive and in-depth historical coverage featuring...
- 25.01.2021 – Mammut is the recipient of three awards at the ISPO Online Munich 2021 for product innovation in the category, Outdoor. The Mammut Climbax climbing tracker received the Gold Award by the international...
- JANUARY 25, 2021—LOS ANGELES—Today the California Coalition of Endurance Sports announced the results of a recent member survey of industry leaders across the state on the economic impact of COVID-19 restrictions on for-profit and...
- San Francisco, Calif. (Jan. 25, 2021) — Decathlon, the world’s largest sporting goods retailer, is proud to announce that it is a recipient of the coveted Outdoor Retailer Innovation Award 2021 for its 2...
- Saugerties, NY – HITS Endurance, a leading endurance race management group, announced today a rebrand of its identity and mission that reflects a deep dedication to athletes and their commitment to excellence in competition...
- Glastonbury, CT – The Hartford Marathon Foundation (HMF) pivoted its 2020 calendar of road race events to create virtual races, challenges and engagement programs for runners and walkers to keep active for physical and...
- COLORADO SPRINGS, Colo. — The second annual Endurance Exchange, the premier industry-wide conference for endurance sports hosted by USA Triathlon, came to a close Saturday after three days of education, inspiration and connection in...
- Malibu Triathlon presented by Bank of America is delighted to confirm its 2021 race weekend will be held on September 25-26. This year’s Age Group races will feature the event’s prestigious Classic and Olympic...
- (Stockholm, Sweden) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced that the inaugural CAKE Kalk One Design Global Championships will take place as a single event at the Gotland...
- Tustin, CA, January 22, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today a major software and app update. The new features and advancement of existing features comes as the brand...
- The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box aptly named the Sole Mates...
- Minoura has announced their 2021 trainer lineup, highlighting the variety of options available depending on individual rider’s needs, goals and budgets. The line-up includes the bluetooth and ANT+ enabled Smart Turbo Kagura series, traditional...
- Nike moved out of two offices, an 84,000-square-foot space at S.W. Karl Braun Drive and 195,000-square-foot space at S.W. Alan Blumlein Way, according to according to a report from the real estate firm JLL...
- BOULDER, COLO (Jan. 21, 2021) — PeopleForBikes, the nation’s leading bicycle industry trade association, is proud to announce the addition of Ravi Rajcoomar as the vice president of the organization’s Business Network. In his...
- COLORADO SPRINGS, Colo. — USA Triathlon and Pocket Outdoor Media, publishers of Triathlete Magazine, today announced a partnership in which they will produce a joint magazine for all USA Triathlon Annual Members and Triathlete...
- Following the summer 2020 partnership announcement, five climbs of the Tour des Stations event, the new cycling Everest with its 8848m elevation gain in 242km, have already been digitized. And so, it is now...
- LIVERMORE, Calif. (January 21, 2021) – The iconic founder of protective eyewear company Wiley X, Myles R. Freeman, passed away peacefully early Sunday morning after a long illness. He was 79 years old. Myles...
- LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today announced that it has enlisted the talents of multi award winning director and producer Martin Turner to head the broadcast coverage for the PTO’s flagship event...
- HUNTINGTON BEACH – January 21, 2021 – Motiv Sports, operators of the Surf City Marathon, today announced a new partnership with motivational lifestyle brand WOLFpak, as the official backpack partner of the 2021 event....
- COLORADO SPRINGS (January 21, 2021) – The United States Association of Blind Athletes is pleased to announce Kyle Coon as the organization’s Program and SafeSport Coordinator. In this position, he is responsible for planning,...
- VISTA, Calif. (January 21, 2021) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, today announced it has appointed Katie Roberts as Director of Military...
- Here’s a breakdown of the International Society of Sports Nutrition’s official report on the favourite pre-run pick-me-up. Canadian Running
- Sir Keith Mills, the deputy chairman of the organising committee for the 2012 Olympic Games, is doubting whether the delayed Tokyo Olympics will take place, insisting rising coronavirus rates make it “unlikely” to happen....
- Lululemon Athletica was the only company in the active lifestyle space to land in the Top 10 of Glassdoor’s Annual Ranking, coming in at No. 8. Other companies in the industry landing on the...
- Lake Oswego, Oregon (January 20, 2021) — After making a name for itself over the last few years as a direct-to-consumer purveyor of high-quality but affordably priced triathlon and aero road bikes, A-Squared Bikes...
- Stamford, CT, Release: January 20, 2021. deboer wetsuits is thrilled to announce a multi-year partnership with Kristian Blummenfelt. At only 26 years-old Blummenfelt has already set the Ironman 70.3 World Record (3:29:04), won the WTS Grand...
- In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGE FAMILY and ABUS are more than satisfied to announce a three-year partnership to take athletes’ safety to the...
- RunSignup | GiveSignup has released the 2.0 version of their free photo platform for endurance events and nonprofit ticket events. With hybrid events (those with both in-person and virtual elements) overtaking the 2021 event...
- (January 20, 2021) – There was no question of the devastating impact of the COVID-19 pandemic on the running industry. But the good news is that most runners are looking forward to racing in...
- (LONG BEACH) – Zwift, the online training platform for cyclists, runners and triathletes worldwide, has today announced the appointment of YuChiang Cheng who joins as Chief Product Officer where he will own the end-to-end...
- Houston, Texas – Trail Racing Over Texas (TROT), the largest trail racing company in Texas and host of the epic Trans-Texas Virtual Run announces that Trans-Texas is back and is better than ever. The...
- London, ON (Wednesday, January 20, 2021) – Race Roster has introduced the ability to allow participants who did not register themselves to sign their own waiver outside of registration. “We often see people completing...
- Wattbikers are now able to connect their Atom, AtomX, Nucleus, Pro or Trainer with the ROUVY app to benefit from an immersive indoor cycling experience. With easy connectivity to ROUVY’s popular smart training app,...
- Jan 20, 2021 (Chicago, IL)– EnMotive, the leading provider of full-service solutions for the event industry, is excited to announce America’s Shamrock Run – a virtual event focused on leveraging EnMotive’s resources to help...
- Virtual classes and mental health options were turbocharged by the pandemic. Gym chain executives expect that to continue. Bloomberg
- Shimano will be taking over the neutral support role at the Tour de France and other marquee races in 2021, replacing longtime partner Mavic that began race support with its distinctive yellow vehicles in...
- BOSTON, Mass. (January 19, 2020) – SPARTAN®, the world’s leading endurance sports and extreme wellness brand, has announced a $115,000 USD prize purse for the 2021 Spartan World Championship™, taking place December 3-5, 2021...
- COLORADO SPRINGS, Colo.— The second annual Endurance Exchange, an industry-wide conference for endurance sports, will take place as a virtual event this Thursday, Jan. 21, through Saturday, Jan. 23. More than 800 race directors,...
- COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Zone3 as the organization’s Exclusive Swimwear Partner through 2024. Zone3 will provide open water accessories, goggles, swimwear, swim accessories, transition packs and bags to...
- NEWBURY PARK, Calif. (Jan. 19, 2021) – Liv Cycling, the company dedicated to getting more women on bikes, today announced the expansion of Liv Racing and their 2021 roster, officially welcoming Linda Indergand (SUI),...
- San Jose, CA (January 19, 2021) The Mermaid Series, a women’s focused triathlon and running race series kicked off the new year with a NEW virtual challenge where participants STREAK together consecutive days of...
- (Colorado Springs, January 19, 2021) – CTS, a pioneer in the endurance coaching and camps industry, today announced five new additions to their staff of 50+ professional coaches. Patrick McGlade, Jackson Brill, Tamara Kozulina,...
- Portland, OR The virtual Race to Equality Walk/Run was launched in 2020 with a mission to do something tangible, positive and impactful to reduce racial inequality in our community. In its inaugural year, the event...
- After speaking to dozens of race organizers, influencers on the ground in key regions, and after having polled Slowswitch readers, here is their best current guess on the landscape of triathlon for 2021. Slowswitch
- BOISE, ID – January 18, 2021 – Co-founded by mom, wife, entrepreneur, coach, and 3-time Olympic gold medalist, Kristin Armstrong, KX3 Lifestyle + Coaching (KX3) officially launches on Tuesday, January 19 at 6:10 a.m....
- Mythical Nation, Worldwide — Oh we are so ready for this. The 2021 virtual Tour Of Sufferlandria is ready to launch. Join The Wahoo SUF Training app and the Davis Phinney Foundation’s Team DPF...
- Indoor training bike’s camera, microphone and internet connection could pose security risk, say experts. VeloNews
- Gainful, which offers personalized subscriptions for protein powder blends and hydration products, received the funding led by BrandProject and Courtside Ventures, with participation from AF Ventures, Round13 Capital, Barrel Ventures and the founder of...
- With mass-participation running events on hold, longtime Boston Marathon race director Dave McGillivray has shifted his event-organizing skills to perhaps the most important race of the 21st century: getting every American vaccinated against COVID19,...
- TAMPA, Fla. (January 15, 2021) – The IRONMAN Group is pleased to announce several senior level promotions within the company, including Thomas Siebert to Senior Vice President, Head of Finance – EMEA and Matt...
- Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for...
- LOS ANGELES – January 15, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is announcing a series of cycling videos that feature some of the most beautiful and challenging routes...
- WALNUT, Calif. – Mt. SAC Athletic Special Events has announced the launch of its new website: runmtsac.com. The site includes features and sections on the new Hilmer Lodge Stadium, History of the Mt. SAC...
- Nashville, TN – Tennessee-based race management companies Above The Fold Events & Sport Promotions and Team Magic today announced the merger of their companies effective January 14, 2021. Team Magic, founded in the late...
- London, ON (Friday, January 15, 2021) – Race Roster starts off the new year with some new enhancements to their results platform! Their latest updates to virtual challenges, finisher certificates, and participant results will...
- Redefining Innerforce’s brand identity. How and why brands do things is just as important as what they do. Innerforce began 2021 with a transformational process. Understanding the need to evolve towards new things that...
- The sneaker features Primeblue upper, a recycled material that incorporates at least 50% Parley ocean plastic, and an all-new Adidas LEP (Linear Energy Push) torsion system which provides a 15% increase in forefoot bending...
- Here is the physiology behind why the cold weather can make one slow down – and how to counteract it. Canadian Running
- The OnePlus Band can track fitness and sleep, as well as blood oxygen saturation and heart rate, with a battery life of up to two weeks, in an 1.1-inch AMOLED display with touch controls....
- What trends will define the 2020s? A new book from EuropeActive, “HORIZON 2030 – The future of the health and fitness sector,” sets out to address that very question, combining expert insights with the...
- The lawsuit was filed against 589 websites allegedly selling counterfeit versions of its Nike and Converse shoes online, including the owners of 676 social media accounts and more than 100 unidentified companies and individuals...
- The fitness cupboard was hardly bare at this week’s virtual Consumer Electronics Show, which showcased not only some excellent at-home fitness tech, but also promising releases for shaping up outside. Here are some eye-catching...
- Google has completed its $2.1 billion acquisition of Fitbit, its devices, not data. The deal won’t affect how third-party fitness trackers work with Android, or how Fitbit works with other non-Google services. The Verge
- Falmouth, MA (January 14, 2021) – Falmouth Road Race, Inc. today announced that ASICS, a leading sport performance brand, has committed to a multi-year partnership to become title sponsor of the Falmouth Road Race...
- Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage...
- (DULUTH, MINN.) — Grandma’s Marathon-Duluth, Inc. today announced the in-person capacity for its 2021 race weekend will not be increased due to continuing public health and safety concerns surrounding the novel coronavirus (COVID-19) pandemic....
- PITTSBURGH (January 14, 2021) – This past weekend, P3R kicked off its brand new 10-week MOVE Local Series, partnering with 10 local fitness studios to bring free cross-training workouts to the running community. The...
- WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help...
- SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and...
- Join runners from around the world in a virtual setting, open to all ages (18+) and abilities. Runners aged 40+ can qualify for 2022 Age Group World Championships Live leaderboard for all finishers to...
- Denver, Colo. (January 14, 2021)— The Colorado Classic® presented by VF Corporation, America’s premier women’s only racing event, today announced its plans to return to racing in 2022 and not hold an event in 2021....
- Portland, OR – Jan. 14 , 2021 – Leslie Jordan Inc, the brand that race directors count on, is adding a NEW Fleece-Bottom Gaiter to their line of face coverings. In 2020 they added...
- ChronoTrack has just released “The Chrono Show”, an endurance industry podcast for Event Producers, Race Directors, Timers, and a variety of industry insiders…the people that make endurance sports competitions possible for all of us...
- AUSTIN, Texas, January 14, 2021 — Registration is open for 2021 Jack’s Generic Triathlon, also known as JGT. It’s one of the longest-standing triathlons in Central Texas and will celebrate its 18th anniversary at...
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