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Press Release Archive for dates of Wednesday, January 8, 2020 thru Tuesday, January 21, 2020
- For anyone seeking a comprehensive overview of the global distance running scene, it’s hard to think of a better resource than LetsRun.com. But just as LetsRun has established itself as a reliable go-to for the track and...
- Last week, officials from the national governing body met with representatives from some of gravel cycling’s biggest events in Bentonville, Arkansas. The goal of the meeting was to create an official dialogue between USAC and the racing...
- Thousands of participants, friends, and family celebrate at the finish line festival in downtown Austin AUSTIN, Texas, January 20, 2020 – Start time temperature in the mid-30s quickly gave way to a cloudless sky...
- Maximize the impact of your content strategy by learning these simple tactics If your content marketing efforts seem to be falling flat, they might just need better SEO. “A lot of brands produce great...
- LUNA Sandals, the original U.S. manufacturer of performance sandals promoting natural running, is thrilled to officially launch their first Pro Purchase Program. This program aims to benefit those currently employed as outdoor and wellness...
- PrimaLoft, Inc. announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. LATHAM, N.Y. (January 17, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced the...
- To help aid training needs and travel expenses, P3R’s American Development Program opens two-week application opportunity PITTSBURGH, PA (January 17, 2020) – P3R established the first-ever P3R Local Elite Grant to provide support for the...
- Moorestown, NJ – RunSignup released their Fourth Annual RaceTrends Report exploring the state of the endurance industry. The report was built by mining RunSignup registration and finisher data over a five-year period to generate transparent statistics, identify...
- AUSTIN, Texas, January 17, 2020 – The Ascension Seton Austin Marathon presented by Under Armour welcomes the return of Dole Packaged Foods as presenting sponsor. The Manzano Mile presented by Dole Packaged Foods will...
- Providing mineral education on women’s health Clermont, Florida-(January 17, 2020) – MOXiLIFE™ Nutrition will be presenting to Ironman Champion Angela Naeth’s IRLAG team Camp in Clermont FL 1/17/2020, on how Magnesium affects female endurance...
- A study in the United States has found that heart rate and sleep data from wearable fitness tracker watches can predict and alert public health officials to real-time outbreaks of flu more accurately than...
- Didn’t get to the Consumer Electronics Show last week? Check out Runner’s World. Check out the best running technology according to Runner’s World.
- Will Dean filed a Notice of Consent To Order For Relief And Appointment of a Chapter 11 Trustee. The motion states that he “…will cooperate with the trustee to preserve value for the creditors”...
- Swiftwick makes the best socks you will ever wear. Guaranteed. Jackson Hole, WY (January 16, 2020) — Purple Orange Brand Communications is thrilled to announce a new partnership with Swiftwick to oversee all PR efforts...
- NORWALK, Conn. (January 16, 2020) – Reed Exhibitions announced today the launch of EnduranceCon—a two-day festival that celebrates the passion and lifestyle of the endurance sports community. The event will take place June 27-28,...
- More than 60,000 runners participated in P3R events in 2019, including a record number of youth; 2020 racing season kicks off with DICK’S Sporting Goods Pittsburgh Marathon, May 1-3 PITTSBURGH, PA (January 16, 2020)...
- Galloway is the first female announcer in race’s 44-year history INDIANAPOLIS (January 16, 2020) –The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis...
- The quarterly subscription box is set to release its January shipment to subscribers with everything winter from running lights to warm gear PITTSBURGH (January 16, 2020) – 2020 training is officially underway and Ready.Set.MOVE.,...
- Boulder, Colo., Jan 16th, 2020— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced Gear Fisher, Co-Founder and Chief Corporate Development Officer, will be leaving...
- The world’s premier high-performance eyewear brand joins forces with elite WorldTour team on a mission to redefine the standard in 2020 Austin, Texas – ROKA Sports, Inc., the Austin, Texas-based performance design company, has...
- Kinetic Multisports Adds Poconos Triathlon Festival June 12-14, 2020 Race Dates: June 12-14, 2020 Registration for the inaugural Poconos Triathlon Festival is now open at Kinetic Multisports. In conjunction with Settlers Hospitality and the Pocono...
- PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association....
- The World Athletics working group investigating the Nike shoes which have revolutionized marathon times is still deliberating over what limits to place on the carbon plate and foam technology and is unlikely to implement a wholesale...
- LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across...
- MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s...
- Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new...
- Runner’s World testers loved a wide range of iFit interactive workouts on the NordicTrack Commercial 2950 and Commercial 1750 (Logan, Utah — January 15, 2020) — iFit, the interactive connected fitness technology, is the...
- Team that tops USA Cycling’s Pro Road Tour ranking by June 1, 2020 to receive invitation at world-class event DENVER, JANUARY 15, 2020 – In an effort to continue supporting the development of women’s...
- Annual Fundraiser to Benefit the Davis Phinney Foundation heads into its 8th Year January 15, 2020 – The Sufferfest, a comprehensive training app for cyclists and triathletes, today announced the route of the 2020 Tour...
- (Moorestown, NJ)– RunSignup, the leading technology provider for races in the U.S., wrapped up their inaugural RunSignup Winter Symposium Tuesday, January 14th in Orlando, FL. The sold- out event gathered more than 250 race...
- Partnership eliminates over 100,000 single-use cups across all Oakland Run Co. Events in 2020 OAKLAND, CA – Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., today announced...
- Epic Winter Adventure in Lyons, CO and a huge prize purse attract a stacked field from all over the country Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be...
- Acquisition by ENM Holdings / EnMotive further builds the infrastructure driving the digital transformation of the marketplace. Los Angeles, CA (January 15, 2020) – imATHLETE (imATHLETE.com), a world-class registration, marketing and data management leader for...
- Portland, OR – The longtime leader in providing high-quality performance and lifestyle gear for endurance events, Leslie Jordan, Inc., is thrilled to present a new, streamlined logo for 2020. The new logo represents an...
- Nutrition that Builds the Gut to Brain ‘Bridge’ for Endurance Athletes Scottsdale, Arizona- MOXiLIFE™ Nutrition has designed sports nutrition products dedicated to supporting the unique nutritional needs of women and all endurance athletes. MOXiLIFE™ uses...
- Iconic Mountain Brand Joins Forces for Publicity Outreach Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR,...
- Scholarship Opportunity to attend Ultimate Tri Camp 2020 Miami, Florida, January 14, 2020 – Full Circle Coaching announces a Scholarship Opportunity to attend their 10th anniversary Ultimate Tri Camp for 2020. The event will take...
- Highlights 32 000 applications vs 25 678 in 2019 An extremely competitive event 224 international elite athletes (H/F) according to ITRA. More than 100 nations! 111 nationalities represented in 2020 Registrations are undeniably one...
- Shocker Distribution becomes the official distribution partner of Trust Performance in Germany and Austria, while EMTB takes on distribution efforts in Poland. (Salt Lake City, UT – January 14, 2020) – Trust Performance, innovators in...
- Registration for the 23rd annual TD Beach to Beacon 10K race kicks off for Cape Elizabeth residents on Wednesday, March 11 before opening to general public on Thursday, March 12 CAPE ELIZABETH, Maine (January 14,...
- The Kaiser Permanente Napa Valley Marathon and Half Marathon, operated by Blistering Pace Race Management, is excited to announce professional runner Emma Coburn’s inclusion to race weekend. Emma will be on hand in several...
- One of the leading advocates for inclusivity in running joins Salomon’s athlete team for 2020 OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and...
- AUSTIN, Texas, January 14, 2020 – The 2020 Ascension Seton Austin Marathon presented by Under Armour announces Hilton will return as the Preferred Hotel Partner and presenting sponsor for the VIP Experience. The Hilton...
- Coaching company to work with inaugural 4-day MTB stage race in Colorado Springs Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and...
- First-ever adaptive training program creates new sports opportunities for high school and middle school students with physical challenges SAN DIEGO, CA – January 14, 2020 – CAF, a world leader in helping individuals with...
- Justin Lippert joins A Squared for 2020 and 2021 (PORTLAND, OR – Jan. 14, 2020) — A-Squared Bikes, is excited to announce its newest Brand Ambassador – Justin Lippert. The announcement comes as Lippert, an accomplished...
- CG’s involvement will span entire race weekend AUSTIN, Texas, January 14, 2020 – High Five Events, one of the largest privately owned event production companies in the United States, names Camp Gladiator (CG) as...
- Westlake Village, CA (January 14, 2020) Dole Packaged Foods announced today that it has agreed to continue the title sponsorship of one of the region’s most popular running events, the Dole Great Race in...
- The event will include the inaugural Junior Women’s World Championship race with American National and Continental Champion, Madigan Munro as a favorite. USA Cycling announced today the 25 athletes that will represent the United...
- Atlanta, Georgia, January 14, 2020- SlayRx , a new innovator on the sports nutrition scene has added SparkPlug, a slow-release caffeine and electrolyte blend to its already robust line-up. The fun part? It’s mixed...
- Hartford Marathon Foundation also supports community and charity efforts JANUARY 14, 2020, Glastonbury –The Hartford Marathon Foundation’s 2019 Eversource Hartford Marathon, Half Marathon, Team 26.2 Relay and Charity 5K brought an estimated $14.1 million...
- Races can grow their email lists and convert anonymous website visitors to real participant and donor leads with RunSignup’s new Email Capture pop-up. It’s easy to create and customize a sleek email capture form...
- Calling all self-proclaimed and professional artists! San Diego, California – This year, GranFondo Cycling Tours, the organizer of the GranFondo Series in San Diego, wants to spice it up and get their beloved participants...
- The saga continues with Tough Mudder, its co-founder, the companies it owes money to, and Spartan, who wants to acquire them. Spartan has filed a statement in support of an emergency motion of petitioning...
- U.S. trade regulators said on Friday they will investigate wearable monitoring devices, including those made by Fitbit Inc (FIT.N) and Garmin Ltd (GRMN.O), following allegations of patent violations by rival Koninklijke Philips (PHG.AS) and...
- Brand continues expanding its team as company grows STEAMBOAT SPRINGS, Colo. (Jan. 13, 2020) — Honey Stinger, the sports nutrition brand featuring honey, has appointed Scott Larson as the company’s senior brand manager. Larson’s...
- Funds raised through donations to assist a range of programs and groups in Australia SYDNEY, Aus. / TAMPA, Fla. (January 13, 2019) – The IRONMAN Foundation® has today launched a global Humanitarian Relief Campaign...
- The act of running, it turns out, is surprisingly complicated. The bob of your head, the rotation of your hips, the angle of your foot—all these factors and many others can vary in endless...
- Thousands will chase their 13.1-mile PR on one of the country’s fastest half marathon courses AUSTIN, Texas, January 13, 2020 – High Five Events, one of the largest privately owned event production companies in...
- iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet– to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of...
- The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has...
- Only UCI ProSeries Stage Race in North America Features Overall Start at Herriman City on Aug. 3 and Overall Finish at Park City on Aug. 9 SALT LAKE CITY (January 10, 2020) – Nine...
- Create your content marketing roadmap at Peak Content Summit Need a little help figuring out your content marketing strategy? You’re not alone, according to Peak Content Summit host Tyler Benedict. That’s why they’re kicking...
- Multiple Regions Launch Rich-in-Protein Snack LOS ANGELES – Barebells Functional Foods™ – the leading high-in-protein, no added sugar* protein bar brand – announced today that four flavors will launch in the United States. Currently...
- Premium, Vegan Sausage Brand Enters US Market to Meet Increased Demand For Meat Alternatives Cohoes, NY (January 10, 2020) — High Peaks – the premium, all natural and plant-based sausage brand – announced today...
- ToSH2020 Welcomes Frankie Andreu Woodstock, GA (Jan, 2020) The Tour of Southern Highlands (ToSH), welcomes Frankie Andreu as the 2020 Race Announcer. Andreu is a ’96 Olympian, and 13-time Grand Tour rider, including 9...
- Orange Mud, an innovator in hydration packs and running gear, is pleased to announce the promotion of Steve Acciarito to Director of Sales and Marketing. Acciarito has served as the company’s West Coast Manager...
- The study, undertaken by run shoe review site RunRepeat in collaboration with the International Association of Ultrarunners (IAU), explores the trends in ultra running over the last 23 years. Impressively, they analyzed 5,010,730 results from...
- Target has big ambitions in the athletic space. The chain today announced the launch of All in Motion, a private-label athletic and sporting goods brand — and it says the label could do $1 billion in...
- China-based Huami (HMI) already has set its sights on being the innovation leader in the wearable fitness device market. Now the ambitious company, little known in the U.S., is making a splash at CES 2020 with...
- 10thAnniversary – Triathlon Training Camp for All Levels Miami, Florida, January 9, 2020 – Coach Erinne Guthrie (USAT Level II Triathlon Coach since 1999) of Full Circle Coaching LLC, and staff present their 10th annual...
- Flagship product, PR Lotion, assists in recovery and performance for endurance athletes of all levels COLORADO SPRINGS, Colo.— USA Triathlon today announced a three-year partnership with Amp Human, an industry-leading biotechnology company dedicated to...
- The Northern California-based hydration innovator aims to further the organization’s sustainability initiatives Carmel, CA (January 9, 2020) – With over a decade of uninterrupted designation as a zero-waste event organization, the Big Sur Marathon...
- GU is 3M Half Marathon’s Official Energy Gel and Chew AUSTIN, Texas, January 9, 2020 – High Five Events, one of the largest privately owned event production companies in the United States, names GU...
- Annual media day event includes several special announcements for 2020 race RICHMOND, VA – Sports Backers and the Ukrop’s Monument Avenue 10k presented by Kroger announced the winning design in their first-ever 10k participant...
- 1,600 women signed up for July 12th event in Fairmount Park Hand & Stone Massage & Facial Spa renew commitment through 2022 Cape May, NJ (January 9th, 2020) – The 3rd Annual Hand & Stone Women’s Philadelphia...
- Agreement makes Tacodeli the Official Taco of the Austin Marathon AUSTIN, Texas, January 9, 2020 – The Ascension Seton Austin Marathon presented by Under Armour has agreed to a partnership with another Austin original,...
- From swimming the Channel four times to outrunning every man, The Guardian reports on the women at the top of their game.
- TCU is the second Power Five Conference school and seventh at the NCAA Division I level to add the sport COLORADO SPRINGS, Colo.— USA Triathlon today announced that Texas Christian University in Fort Worth,...
- BALTIMORE, Md. – Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based...
- Events.com will provide registration, marketing and event technology to the ‘World’s Fastest 5K’ LA JOLLA, CA (January 8, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Carlsbad 5000,...
- HOUSTON (January 8, 2020) – The Houston Marathon Committee (HMC) announced yesterday a stellar elite field for the forty-eighth running of the Chevron Houston Marathon and the eighteenth Aramco Houston Half Marathon events taking...
- Learn the best tactics, formats & strategies from top brands, marketers & media “Banner ads are dead, we want Content Marketing!” Or so seems to be the cry from brands, says Bikerumor founder Tyler...
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