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OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – is reinstating their White Friday initiative for the sixth consecutive year. For every purchase made between Black Friday and...
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Hyokyoung Lee from Institut Français de la Mode, France and Hope Kemp-Hanson from Savannah College of Art and Design, USA were announced the winners of the 2019 adidas x Woolmark Performance Challenge, presented at...
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Austin, TX (November 18, 2019) — AfterShokz, the leading manufacturer of bone conduction headphones, announced its latest partnership in the running and endurance space today, partnering with four-time Olympian and winner of the 2009...
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AUSTIN, Texas, November 18, 2019 – The Ascension Seton Austin Marathon welcomes the return of SPIbelt as the Official Race Belt. SPIbelt will partner with Austin Marathon for community activations, product giveaways, and race-week...
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BENTONVILLE, Ark. – At 8 a.m. CST this morning, Life Time opened registration for its newest gravel race, Big Sugar – NWA Gravel, which is set to take place in Bentonville, Ark. on October 24,...
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Live programming to feature eight North America Rock ‘n’ Roll Marathon Series races across the 2019 and 2020 seasons plus a short-form weekly show on Facebook Watch Coverage kicks off at this weekend’s Humana...
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CHALLENGE FAMILY is launching the CHALLENGE FAMILY Awards for the first time in its history to reward the race organisers, volunteers and all people which put on incredible CHALLENGE FAMILY races around the globe year after year. Starting on this...
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LAS VEGAS, Nev. (November 15, 2019) – The 2019 Humana Rock ‘n’ Roll® Las Vegas Marathon & ½ Marathon returns this weekend for its 11th running on Nov. 16-17, giving runners the once-in-a-lifetime opportunity to...
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BETHESDA, Md. – The Professional Road Running Organization (PRRO), organizer of the PRRO Circuit, has launched a new and innovative Allied Member program designed to include smaller prize money races in a pre-competition drug...
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November 15, 2019 – The Sufferfest, a comprehensive training app for cyclists and triathletes, today announced the release of six new workouts developed in partnership with the Global Cycling Network. Adding to The Sufferfest...
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AUSTIN, Texas, November 15, 2019 – The Ascension Seton Austin Marathon’s partnership with the RunBetter app will allow every participant to run the courses virtually from anywhere in the world on any treadmill. Participants...
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SAN DIEGO — A beautiful San Diego sunrise greeted thousands of runners on Shelter Island as they lined up for the start of the inaugural lululemon San Diego 10K. It was a perfect southern...
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The Biofreeze Berkeley Half Marathon will once again take to the streets of Berkeley this Sunday, November 17th, after last year’s race had to be canceled due to the dangerous air conditions. This year...
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Austin, TX: November, 14, 2019: Pioneering cycling endurance coach Hunter Allen, co-developer of TrainingPeaks and CEO of Peaks Coaching Group, will be speaking in Dallas-Fort Worth, Austin, San Antonio, and Houston as part of...
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PITTSBURGH, PA (November 14, 2019) – P3R and the City of Pittsburgh announced that this year’s 2019 Richard S. Caliguiri City of Pittsburgh Great Race presented by Highmark Blue Cross Blue Shield maintained last year’s...
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PHOENIX, November 14, 2019 — CoolEvents (“The Company”), the nation’s largest experiential event company, recently debuted its newest national touring event, Muddy Dash. This mud run kicked off a 2019 mini tour last August...
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Rock This Town to launch at Humana Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon, providing $30,000 in charitable giveback to greater Las Vegas Community $10,000 in grant funding to be delivered to Vegas...
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NEW YORK CITY, November 14, 2019 – Every INTERproteccion GFNY Cozumel winner since 2014 was on the start line to contend for the title last Sunday November 10, culminating in the fastest race ever...
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San Francisco, Calif. – Soul Focus Sports, Northern California’s premier locally owned and operated event production company, today announced that its San Francisco Bay Area run series (formerly titled Represent Running®) will now operate...
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LOS ANGLES (November 14, 2019) – KÖE Kombucha, a leading shelf stable organic kombucha in a can, today announced it is adding two new flavors to its product line and introducing a new lower calorie...
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Mobile, AL. – The Battleship 12K, a patriotic run to honor those who have served, is excited to welcome nearly 2000 runners to Alabama for the 5th Annual event. The race starts on Old Spanish...
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Fan-favorites such as Lucy Charles-Barclay (GBR) and Lionel Sanders (CAN) are among the star-studded field of over 50 athletes representing 12 countries set to race on December 13th-15th, 2019 at CHALLENGEDAYTONA. The 2nd annual...
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COLORADO SPRINGS, Colo.— USA Triathlon today announced a four-year partnership with Descente, a global apparel company based in Japan, as the organization’s Official Outerwear Supplier for the next four years. Descente will provide training...
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DETROIT (Nov. 13, 2019) – An expert on speaking directly to the needs of runners will be one of the keynote speakers at the 2020 Running USA Industry Conference presented by Race Roster. Todd...
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Honolulu, HI – XTERRA enters its 25th year in 2020 with a renewed focus on brand management. This means heightened attention to quality, on providing great athlete and family experiences, and on building a...
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Newport Beach, CA – November 13, 2019 – PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software...
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(Moorestown, NJ)– RunSignup is rolling out their new sales tax functionality throughout this month, addressing the dynamic changes in sales tax laws and making it easier for races to stay in compliance with their...
- Mike Reilly, the Voice of IRONMAN™, is hosting his first hometown book signing at the iconic Warwick’s bookstore in La Jolla, CA, on November 17th at 12:00 – 2:00 pm. Copies of his book,...
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Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up...
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LEADVILLE, Colo., Nov. 13, 2019 — Two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing...
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NOTTINGHAM, England – November 13, 2019 – Today, Wattbike, the original indoor performance training bike innovator, announces the launch of the award-winning Wattbike Atom in the United States. The Atom offers the most authentic,...
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INDIANAPOLIS, November 13, 2019– The 12th annual CNO Financial Indianapolis Monumental Marathon, Half Marathon and 5K was held on November 9 in downtown Indianapolis. For the first year ever, the event completely sold out in...
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On December 13th-15th, 2019, CHALLENGE DAYTONA presents the 2nd annual CHALLENGE DAYTONA Festival at iconic Daytona International Speedway®, voted “Best New Race” 2018 by Triathlete Magazine. The family-friendly international multi-sport festival has a star-studded professional roster, which now includes...
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November 13, 2019 – Seattle, WA – Today Nuun is proud to announce the launch of Nuun Immunity across Canada. Introduced in the American market in April 2018, Nuun Immunity is one of the...
- Durham, N.C. (November 13, 2019) – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2020, Balega...
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SAN FRANCISCO, Calif. (November 12, 2019) – Decathlon, the world’s largest sporting goods retailer, is set to open its newest brick-and-mortar store in the Bay Area. The new store — located in the Potrero...
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USA Cycling published the first three stories on their newly launched storytelling platform, In Our Own Words. The platform was created to give USA Cycling members a place to share their experiences, passions and...
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Denver, CO (November 12, 2019) – The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their...
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Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS,...
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MALIBU, CA – November 12, 2019 – Registration for the ultimate long course triathlon no athlete should miss, the 2020 Malibu Triathlon presented by Bank of America opens today. Event weekend returns to the...
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BOULDER, Colorado, November 12 2019 – Sponsorship is elusive for many event companies, so Adventure Fit, an award-winning experiential event marketing and production company, created a Sponsorship Management service offering to help events increase...
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Carlisle, Pennsylvania – Velocious Cycling Adventures is happy to announce that Chamois Butt’r® is the newest sponsor partner for its BaseCamp virtual cycling center and Velocious Cycling Adventures training camps. This relationship brings together...
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NEW YORK CITY, Nov. 11, 2019 — Life Time today announced registration for the 2020 Verizon New York City Triathlon, taking place July 19, will open to the public via lottery on Dec. 2...
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MONTEREY, CALIF. – Applause erupted as Vicoty Chepngenobroke the tape at the 16th Monterey Bay Half Marathon, becoming the first woman to win the innovative Equalizer Challenging and holding off the elite men who started...
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(Colorado Springs, CO – November 11, 2019) – The largest series of one-day gran fondo cycling events in the United States, the Gran Fondo National Series (GFNS) today announced their 2020 event calendar, the...
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Pablo Dapena took the crown in the inaugural CHALLENGE CAPETOWN on Sunday, when he sprinted to the finish in a time of 3:46:48. The Spaniard finished approx. 90 seconds ahead of Steven McKenna (Australia) in second...
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San Diego, CA — SportRx, the leader in sports prescription eyewear, has been recognized among Outside Magazine’s Best Places to Work in America for the fifth time. SportRx was noted for maintaining perks like...
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COLORADO SPRINGS, Colo. –The National Association of Professional Race Directors (NAPRD) kicked off the inaugural American Bike Racing Stakeholders Summit in Colorado Springs on Wednesday, November 6th at the USA Cycling headquarters. During the three-day...
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NEW YORK CITY, November 8, 2019 – GFNY, the Global Marathon Cycling Series, returns to Cozumel, Mexico for its sixth edition this Sunday, November 10th. GFNY Cozumel is Mexico’s largest and most international bike...
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AUSTIN, Texas, November 8, 2019 – The Ascension Seton Austin Marathon presented by Under Armour introduces the first round of accepted athletes for 2020. This program, in its fourth year, creates a competitive field...
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RICHMOND, VA – For the first time in the history of the Ukrop’s Monument Avenue 10k presented by Kroger, Sports Backers is hosting a public vote to help select the design for the participant...
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Boston, November 8, 2019 — DMSE Sports and lululemon are ramping up for lululemon’s first U.S.-based 10K road race this Sunday, November 10. Host city San Diego will provide idyllic views to the participants...
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EDDY AFRAM AND MARIO BLAIN RETURN TO LEAD OPERATIONS OF MARATHON INTERNATIONAL OASIS DE MONTRÉAL MONTREAL, Quebec (November 7, 2019) – The Rock `n` Roll Marathon Series® is proud to announce the appointment of...
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TAMPA, Fla. (November 7, 2019) – IRONMAN, a Wanda Sports Group company, is pleased to welcome Quantum Energy Squares’ coffee-infused energy bars as the Official Energy Bar for the IRONMAN® and IRONMAN 70.3® U.S....
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On December 13th-15th, 2019, CHALLENGE DAYTONA presents the 2nd annual CHALLENGE DAYTONA Festival at iconic Daytona International Speedway®, voted “Best New Race” 2018 by Triathlete Magazine. The family-friendly international multi-sport festival has attracted a star-studded professional field, which now...
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MIAMI, Fla., Nov. 7, 2019 — The 18th annual Life Time Miami Marathon and Half Marathon presented by cbdMD is set to kick-off its two-day expo on Friday, Feb. 7, followed by the Tropical 5K...
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DETROIT (Nov. 7, 2019) – Race Roster, a trusted technology partner for thousands of endurance events, today announces its continued commitment to education for the running business at large as the company becomes the...
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ANNECY, France (Nov. 7, 2019) — Salomon Sports, the global leader in trail running and winter sports equipment, unveils details of its developing Play Minded Program, which addresses the outdoor company’s immediate and long-term...
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F2C Nutrition Inc., known for its athlete focused and science driven approach to sports nutrition, has now opened sponsorship applications for 2020. Entering its fourth year, Team F2C Nutrition has continued to build on...
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(Long Beach, CA–November 6, 2019) Zwift, the multiplayer online training and racing platform for cyclists and runners, proudly announces its new partnership as the Official Training Partner of the Los Angeles Marathon presented by...
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Baton Rouge, LA. – The Louisiana Marathon is excited to have Ochsner expand their partnership to become the Title Sponsor of the Ochsner 5K & Ochsner Quarter Marathon scheduled for Saturday, January 18, 2020 Ochsner...
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AMSTERDAM, NL (NOV. 7, 2019)– Running Shoes Guru publishes an infographic with all the running shoes worn by the runners who made the Podium at each of the 6 World Marathon Majors races in...
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November 6, 2019– The CNO Financial Indianapolis Monumental Marathon weekend has reached full capacity in all distances prior to event weekend and the Monumental Health and Fitness Expo. The Marathon reached capacity on October...
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NEW YORK CITY, Nov 7, 2019 – The return of GFNY to Argentina last Sunday November 3rd saw a fast-paced race and heavy Argentinean dominance across both the overall men’s and women’s podiums. A...
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LOUISVILLE, Colo., (November, 7 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a number of new shoes, including the brand’s first ever shoe designed specifically for gravel riding, a...
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SAN DIEGO, California – November 6, 2019 – 100%, the San Diego-based sports performance company, has announced a new partnership with Sagan Fondo, a groundbreaking new cycling series started by seven-time Tour de France...
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Lake Forest – November 6, 2019 – This Veterans Day, November 11th, local Marine Veteran and Race Director Jonathan Pauley is embarking on a 117-mile journey on his bicycle to raise money and awareness...
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SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled...
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(Nov. 6, 2019) – Running USA is pleased to announce that nominations are now being accepted for the 2020 Running USA Youth Award, which includes $10,000 in support of an impactful running program for...
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Portland, OR – BibRave, the running industry leader in grassroots digital marketing, is proud to welcome two additional sponsors to The BibRave 100, AfterShokz and Ashworth Awards. The BibRave 100 is the definitive list...
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Arlington, VA – Organized running clubs/crews, events, and event management companies have been the driving force behind the sport of running and the Road Runners Club of America (RRCA) since 1958. The cornerstone of...
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November 6, 2019, Washington, DC: Organizers of the Credit Union Cherry Blossom 10 Mile and 5K Run-Walk announced today a four-year sponsorship agreement with Irvine, California-based ASICS North America. Details of the agreement were...
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