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Press Release Archive for dates of Tuesday, March 30, 2021 thru Monday, April 12, 2021
- STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and...
- Sun Valley, ID (Apr 12, 2021)– Sun Valley Resort is pleased to report a successful and safe 2020-21 winter season. April 11, 2021 marked a celebratory closing day after a banner season that held...
- SAN MARTÍN DE LOS ANDES, ARGENTINA (April 12, 2021)– A huge weekend for Argentina’s trail running scene was lived in the stunning mountain village of San Martín de los Andes, in Argentina’s Northern Patagonia....
- The athletic powerhouse revealed Nike Refurbished today, its latest initiative in sustainability. The brand described it as a “fully circular consumer offering” where it will refurbish by hand gently worn, like-new or slightly imperfect footwear,...
- Super League Triathlon has announced a wide ranging deal with OFX that will see them become a Global Partner for 2021 and beyond. OFX, who are world leaders in international money transfers, will work closely...
- Haarlem/Villars-sur-Ollon – MYLAPS Sports Timing and GivenGain have announced an agreement to offer free charity fundraising to mass sports events in the EMEA, Asia & Pacific regions. The partnership helps sports events to increase...
- The hotel will be used to isolate any athletes suspected of having contracted COVID-19 at the Olympic and Paralympic Games. Those isolated would remain quarantined for 10 days. Inside The Games
- After a particularly strong race – and especially an impressive run – Max Neumann just won CHALLENGESHEPPARTON. In the women’s race, it was top favorite Ellie Salthouse who led the race from start to finish,...
- AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so...
- Skol Sporting Management is excited to announce the acquisition of TriUtah, Utah’s premier multi-sport event management company. “I’ve absolutely enjoyed being at the helm of TriUtah these last few years and meeting new friends...
- COLORADO SPRINGS, Colo. — USA Triathlon today announced that the Toyota USA Triathlon Age Group Sprint and Olympic-Distance National Championships, scheduled for Aug. 6-8 in Milwaukee, are sold out. While both National Championship divisions...
- (April 10, 2021) – Race Roster, a trusted technology partner for thousands of endurance events, will continue its support of the Running USA Industry Conference, the leading education and networking event for running event...
- BRAIN has reached out to several industry members based in Arkansas for their take on the recent state legislation regarding transgender people. Bicycle Retailer
- Participants in this year’s Boston Marathon may be required to show proof of up to two negative COVID-19 tests before the race even if they have been vaccinated. Boston.com
- The country brought in 1.38 million bikes in the month, worth $119 million. That’s 74% more bikes than in February 2020 and 26% more in value, according to import statistics released by the Department...
- Vancouver, Canada – After launching their Brand Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has again activated their successful Ambassador Program for 2021. The...
- BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year...
- April 9, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces RaceDay Photos V2.0 now with an artificial intelligence optimized bib tag recognition system. As part of RaceDay Photos V2.0 release, RunSignup has integrated...
- Just a few months after emerging from Canada’s equivalent to Chapter 11 bankruptcy, Louis Garneau Sports’ president said his goal is to take the company public in two years. He’s planning on e-bike sales...
- The Boston Athletic Association said the additional fee will cover “additional precautions focused on the health and safety of participants, volunteers, vendors, staff, community members, and the general public.” CBSN
- Eric Rosen, a 20-year veteran of the brand, will retire in April, and in conjunction with his departure, Vibram announces changes to its senior management team. SGB Media
- On Running, a shoe company affiliated with Roger Federer, is carving out a unique space among runners with a shoe you can swap out for a new pair whenever they get too run-down. Its...
- A study conducted in late March by Rockport and First Insight found that over half of Americans (53%) are now walking 1 to 5 miles more each day than they did pre-pandemic. And they...
- The 21-year-old is accused of assaulting a 16-year-old girl in his father’s home in 2018. Cycling News The affidavit, obtained by Texan television station KXAN, says that the then-18-year-old sexually assaulted a 16-year-old after a...
- The XTERRA Rotorua Festival off-road triathlon elite races this Saturday, April 10, in the enchanting Whakarewarewa Forest have the feel of a cracking, pre-COVID-like showdown with big names in top shape going toe-to-toe on...
- Coronado, CA – April 8, 2021 – The 48th annual Crown City Classic opened registration for the 5k distance today. One of the best Independence Day themed running events in the United States, the 4th of July tradition annually welcomes over...
- PITTSBURGH (April 8, 2021) – Downtown Pittsburgh’s only night time road race will bring runners back downtown for a “night at the races” on July 23, 2021. The one-mile race includes recreational, competitive and...
- Cincinnati, OH, April 8, 2021 – INFINIT Nutrition, the original all-in-one custom sports drink company is pleased to announce its 2021 Team INFINIT Elite roster. Seventeen athletes are returning from the 2020 roster with...
- VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces “A Lens For Every Condition” guide designed to educate swimmers on their...
- Global wholesale distributor JBI was back online in a limited capacity Wednesday after a ransomware attack last week shut down its website. Bicycle Retailer
- With 2,124 locations — 95% of which are run independently — Planet Fitness has stayed afloat through the pandemic and is now looking to open 100 new gyms, all while investing in advertising and its...
- Each shoe is equipped with Primeblue — a high-performance material made partly with Parley ocean plastic, which is spun from upcycled plastic waste collected from beaches and coastal communities. Footwear News
- TAMPA, Fla. / ATLANTA, Ga. / LONDON (April 6, 2021) – It is arguably already the most talked-about device in all of endurance sports, but expect the hype to increase further as today, Supersapiens and...
- SANTA ROSA, California (April 7, 2021)– Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by...
- LONDON / TAMPA, Fla. (April 7, 2021) – Following the completion of the first round of the IRONMAN® VR™ Team Challenge that featured teams from North America, the competition will head oversees to Europe, Middle...
- NEW YORK – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, opened its U.S. flagship store in the West Village just three years ago, but is thriving in the face of...
- London, ON (Wed, April 07, 2021) – Race Roster’s staff access settings gives organizers the power to customize access settings for each member of their team, providing individualized access to exactly what each team...
- (Los Angeles, CA) – Preem TV, a new content channel for cyclists of all abilities and interests, officially announces its launch on YouTube (link). The brainchild of the larger Preem team, Preem TV will...
- Portland, OR – BibRave, the leading-edge endurance and fitness marketing agency, recently added two full-time staff members – Tony Yamanaka, 10+ year industry veteran and VP of Operations at Events Southwest, and Alex Curtis,...
- April 7, 2021 – Boulder, Colorado, USA –Fast Talk Laboratories, the new sport science community and virtual performance center, is now offering testing and coaching services for cyclists and triathletes. Fast Talk Laboratories offers...
- The History & Heritage Race Series, powered by the Air Force Marathon, will hold six virtual races throughout the year. Each race will feature its own historical aircraft vital to the U.S. Air Force’s...
- Healthy Kids Running Series is partnering with RunDoyen, the leading source of online coaching for runners, to motivate its participants and their families to live active healthy lifestyles. Healthy Kids Running Series is the...
- ATLANTA, 07 April 2021 — Supersapiens is proud to become the 2021 and 2022 title sponsor forthe IRONMAN World Championship, held annually in Kona, Hawaii. The deal also includes four of Europe’s most renowned...
- COLORADO SPRINGS, Colo. — USA Triathlon today announced additional resources as part of its Safe Return to Multisport initiative, a comprehensive and multi-pronged set of racing, training and event production guidelines for the multisport...
- United States-China tension is spilling into sports: The U.S. is considering a boycott of the 2022 Beijing Olympics. The potential boycott of the Winter Games could be in concert with other countries, though it...
- Double Olympic champion Alistair Brownlee’s book Relentless: Secrets of the Sporting Elite has been snapped up by HarperCollins. Executive publisher Oli Malcolm negotiated world all language rights for HarperNonFiction with Richard Downey at Blue Carpet Management. Relentless will be...
- Errol Andam faces 24 months to 37 months in prison after pleading guilty to criminal charges of wire fraud, money laundering and submitting a false mortgage application. The plea agreement requires Andam to pay...
- TRENTON, N.J., April 6, 2021 – Leading sports nutrition brand GU Energy Labs and international recycling leader TerraCycle®celebrate their six-year partnership with two milestones: upcycling more than 1.7 million pieces of performance nutrition packaging...
- KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate...
- Richmond, Calif. (April 06, 2021)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain...
- BALTIMORE, Maryland– The UnitedHealthcare Children’s Foundation (UHCCF) Bridges of Hope Ride will take place on Saturday, September 4, 2021, and is the official “Chairman’s Ride” for the Maryland Cycling Classic. The Chairman’s Ride is...
- SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety...
- SAN DIEGO, CA – April 6, 2021 – The Challenged Athletes Foundation (CAF) announced today the launch of its High School Adaptive Sports Program, presented by Kenneth Whalen Family Foundation. With 100 registered athletes...
- April 6, 2021 – Ultrarunner Hillary Allen was at the top of her game, racing high above the clouds at a Skyrunning event in Norway, when a horrifying fall sent her skidding hundreds of...
- The Air Force Marathon’s three-person relay has returned and takes place September 18, 2021 at the 25th Anniversary celebration of the event. Registration will close after first 250 teams sign up. “The Air Force Marathon...
- (Toronto, ON, April 5th, 2021) – The ‘pandemic puppy phenomenon’ has been credited with keeping Canadians physically and mentally supported over the last 12 months by providing opportunities for safely-distanced outdoor activities like daily...
- Earlier today, it was revealed that BibBoards INC reached a remarkable milestone as records showed that the company had provided bib fasteners for endurance sports participants in over 1000 races across since 2017. The...
- Boulder, Colo., April, 2021— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, announced National Governing Bodies (NGB) British Triathlon, Italian Triathlon, Triathlon Canada and USA Triathlon...
- April 6, 2021- Glastonbury, CT– The Hartford Marathon Foundation (HMF) has culled the expertise of leading public health officials and medical experts to develop the standard of safety practices for returning to in-person running...
- (April 6, 2021) – Running USA, the non-profit trade association for the sport of road running, is excited to announce a new digital magazine for race directors. Race Director Magazine (RDM)’s first issue is...
- Holland, MI (April 5, 2021) — New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production...
- (Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new...
- Michael Schär (AG2R Citroën Team) was disqualified from the Tour of Flanders after throwing a bidon towards a group of fans. The rider was off the back of the peloton with a second mechanical when...
- London Marathon Events (LME) is set to host the Reunion 10K as the UK Government aims to gather scientific data on holding mass participation events during the COVID-19 pandemic. The event on April 24...
- SoftBank is set to invest more than $100 million in at-home fitness startup Tempo. The connected fitness system retails between $2,500 and $4,000 and comes with weights, barbells, and a touchscreen display that offers instruction...
- Olympic Valley, CA– (April 5, 2021) – Local North Tahoe-area skiers and snowboarders converged upon Squaw Valley today for Red Bull Raid–the only freeride event in the United States that blends uphill ski mastery...
- Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling...
- WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief...
Life Time Introduces The ‘Rad Dirt Fest, a New Gravel Bike and Trail Run Event in Trinidad, ColoradoTRINIDAD, Colo., April 3, 2021— As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest, a new off-road cycle and trail run event...- SALEM, Ore. / TAMPA, Fla. (April 2, 2021) – IRONMAN, in conjunction with Travel Salem and Sport Oregon, announced today that Salem, Oregon, will serve as the newest host venue for an IRONMAN® 70.3®...
- WACO, Texas / TAMPA, Fla. (April 2, 2021) – IRONMAN announced today a new full-distance IRONMAN® triathlon will be added in Waco, Texas providing for additional racing opportunities in the fall of this year. The...
- Race performance still matters more than social media. For now. Outside
- TAMPA, Fla. (April 2, 2021) –The Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is hitting the virtual pavement this April with the Mashup theme, and who doesn’t love a good mashup to jam...
- PM&Partners SGR, and Italian private equity company, has become the majority shareholder in Cytech, the parent company Elastic Interface and other cycing brands. In 2020 the company sold more than 3.2 million pads. Elastic...
- With this acquisition, Peloton establishes its U.S. manufacturing capacity, anticipates boosting research and development capabilities with Precor’s highly-skilled team and accelerating Peloton’s penetration of the commercial market. Peloton plans to produce connected fitness products...
- The pop-ups feature some high-end road cycling brands rarely seen in the U.S., such as Festka (from Czech Republic), Isadore (from Slovakia), MAAP (Australia), and Q36.5 (Austria). The store has no brick-and-mortar home, but makes...
- Chinese runners applauded the suspension of a partnership between a domestic marathon race organizer and Japanese sportswear company ASICS, which has caused outrage among the Chinese public for its double-crossing move on the Xinjiang cotton...
- (Woodbridge, CT) The UCAN Company is launching an extraordinary innovation in sports fueling called UCAN Edge. It is the first and only SuperStarch-based energy product in a portable pouch. UCAN Edge delivers peak athletic...
- How a new maternity leave policy is changing the landscape for female pros. Triathlete
- The experienced cyclist tried to make it across the bridge that connects downtown Miami to Brickell. Police said he was possibly trying to beat the bridge as it was rising up and got stuck,...
- SCRANTON, PA. (April 1, 2021) — Noble Biomaterials, creator of the most advanced antimicrobial system on the planet, announces today the release of their new Ionic+™ fabric solution, Ionic+™ Durable. Ionic+ Durable is a...
- COLORADO SPRINGS, Colo. – USA Cycling’s new Club Safe Sport Program allows clubs to demonstrate their commitment to creating a safe and enjoyable environment for all club members through implementing, enforcing and monitoring USA Cycling’s...
- Super League Triathlon has strengthened its plans to further innovate in sport and technology with the acquisition of Racecheck. The world’s most exciting triathlon brand is now backed by the technical expertise of Racecheck,...
- LOS ANGELES – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, announced today that applications are now open for their Go Get It Grant Program. Athletes...
- AUSTIN, Texas, April 1st, 2021 — The Ascension Seton Austin Half Marathon presented by Under Armour invites local bands to join the race-day excitement and perform live music on the 13.1-mile course. Local musicians...
- Anniston, Ala. (April 1, 2021) — Following a 2020 cancellation due to challenges related to the COVID-19 pandemic, the Alabama Cycling Classic returns to Calhoun County in its traditional weekend format of national bicycle...
- THE WOODLANDS, TX (March 31, 2021) The Woodlands Marathon Management is pleased to announce it has been selected to be an Abbott World Marathon Majors Wanda Age Group Qualifying Event for the AbbottWMM Wanda...
- Pensacola Beach, Florida – The second stop on the Speedo SALT Series, the 3rd Annual DeLuna’s Open Water Swim, takes place Saturday, April 24, 2021, in the protected waters of Santa Rosa Sound in...
- EVERGREEN, COLO, April 1, 2021 — Team Evergreen introduces the Session Series at Floyd Hill – a new weeknight short-course enduro series with a weekend finale on The Sluice, a highlight acclaimed trail at...
- NEW YORK CITY, April 1, 2021 —With safety front and center, Life Time today announced that the iconic 2021 Verizon New York City Triathlon will take place on July 11, pending evolving health guidelines...
- BOULDER, Colorado, March 30th, 2021– Zone3 USA is happy to announce the signing of Balanced Art Multisport (BAM) to an exclusive agreement to be the wetsuit and swim gear provider for the Elite Athletes...
- Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring...
- Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling, is excited to announce they will be producing Live Coverage of the Bianchi Rock Cobbler, April 10, 2021. The presenting broadcast sponsor...
- LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85...
- Utah and North Dakota became the latest states to adopt the controversial Idaho Stop law, allowing cyclists to treat a stop sign as a yield sign. Bicycle Retailer
- In case you need more convincing that cheating on Strava isn’t a good call, here are five times users posted false or misleading workout data (on purpose or by accident) and got caught right...
- Shimano appointed Taizo Shimano, who joined the company in 1991 and served as a senior executive vice president since 2018 after leading Shimano’s Fishing Tackle division, as its new president. SGB Media
- At-home fitness startup Tonal raised $250 million in a new round of funding, giving the company a $1.6 billion valuation. The wall-mounted system, which launched in 2015, uses advanced technology to replicate equipment, exercises, and weights...
- State COVID-19 restrictions continue to impact endurance events. Now event planners push state leaders with online petition. NBC
- Brasilia, Brazil / March 31, 2021 – BRAZILIAN VIRTUAL CYCLING announces official partnership with ROUVY. The organization plans to extend the main events with their digital version and provide their best courses for the...
- Haarlem/Frankfurt – MYLAPS Sports Timing and IRONMAN Europe announce a 3-year agreement to enhance the race experience for more than 75,000 triathletes. The participants of most IRONMAN races (around 30 events per year) across...
- – Team Morgon Latimore stretches lead on Team Ryan Kinder and Team Shannon Spake going into the final week of competition for the North America portion of the IRONMAN VR Team Challenge – Third...
- Portland, OR – BibRave, the running industry leader in grassroots digital marketing, has expanded its marketing services with Knockaround, the original affordable and stylish sunglasses company based in San Diego. What started as a...
- With the pandemic continuing to shift the event landscape, many organizations have begun to envision what the endurance event industry might look like in the next few years. The ability to offer superior customer...
- Moorestown, NJ – After a challenging year for endurance events and nonprofits, GiveSignup | RunSignup closes Q1 of 2021 with encouraging signs of market expansion. Total transactions on the platform in March 2021 were...
- London, ON (Wednesday, March 31, 2021) – Many timers and event organizations have been using Race Roster’s calendar builder to drive registrations and easily link to results, photos, and more, directly from their own...
- Lululemon reported net income of $329.8 million, or $2.52 per share, compared with net income of $298 million, or $2.28 per share, a year earlier. Its online sales surged 92%, as many consumers preferred...
- COLORADO SPRINGS, Colo. — The USA Triathlon Foundation, in partnership with the Professional Triathletes Organisation (PTO), today announced the 27 recipients of nearly $60,000 in grant funding through the second round of the USA...
- On Running-sponsored Chris Thompson wore a pair of Nike’s super shoes to qualify for the Tokyo Games…and On Running knew about it. Canadian Running
- Norwegian’s Safe Cycling Race brings LED signs to major pro cycling events to alert riders. Cycling News
- Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Motherfor a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s...
- Emeryville, Calif. (March 30, 2021)– Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk, and own, is proud to announce its inaugural Pitchfest Nonprofit Edition (Pitchfest NPE). After three...
- HELSINKI, Finland (March 30, 2021) — Suunto, the global leader in sports watches, dive computers and precision instruments, today announces the addition of new premium variants to the brand’s two award-winning sports watches, the Suunto...
- Healthy Kids Running Series (HKRS) announced today that Lidl US, the fast growing and top ranked U.S. grocer, will become an official east coast sponsor for the 2021 spring and fall race seasons. The...
- (Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces...
- AUSTIN, Texas, March 30, 2021 — Leading up to the 2021 Austin Half Marathon, Ascension Seton Austin Marathon presented by Under Armour is excited to announce its partnership with locally owned and operated Siete...
- March 30, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces the launch of its new and improved RaceDay Check-In mobile application for efficient race day processing of participants. Available for Android and iOS...
- SAN DIEGO, CA – March 30, 2021 – Dedicated to providing life-changing access to sports, Challenged Athletes Foundation (CAF) is thrilled to announce its most meaningful grant distribution ever. Despite one of the most...
- EVERGREEN, COLO, March 30, 2021 – The Beti Bike Bash p/b by Yeti Cycles will return to Lakewood, CO for the 11th time on October 3rd. Registration is now open. The nation’s largest women’s-only...
- AUSTIN, Texas, March 30, 2021 — The KXAN Simple Health 5K benefitting Paramount Theatre has sold out and registration is closed. The Austin Half Marathon, owned and produced by High Five Events, is also...
- Boulder, Colo., March 30, 2021— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced partnerships with INEOS Grenadiers and Alpecin-Fenix Cycling Team. These partners join...
- March 30, 2021 – Boulder, Colorado, USA – Fast Talk Laboratories, the new sport science community and virtual performance center, welcomes Andrew Pruitt, EdD to its roster of experts as Director of Sports Medicine....
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