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Press Release Archive for dates of Sunday, September 13, 2020 thru Saturday, September 26, 2020
- In addition to our 3 fitness bottle offerings we are pleased to add a 4th Green Swim Technique Bottle. With full support from its dedicated supporting website, there are drills demonstrations via Video, a glossary...
- (Santa Clara, CA) Today kicks off day one of the 49IN49 Virtual Fitness Challenge, running from September 20 – November 8, 2020. The global community of 49ers Faithful of all ages, abilities and fitness...
- Vancouver WA – What do you do when Covid-19 keeps wrecking havoc on Live events? You straighten your crown, put on your sneakers, RISE, and go for a Run or Walk! Although Girlfriends is...
- Boulder, CO, September 25, 2020. Coming off a 2nd place podium at Ironman Dubai 70.3 and 3rd place at Ironman Campeche 70.3, the Covid season took hold and North American racing for professionals came...
- Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and...
- SAN LUIS OBISPO, Calif. – (September 24, 2020) – On October 20th through 23rd, ex-couch potato turned ultra endurance athlete Samantha Pruitt will attempt a solo 135-mile run through Death Valley, CA, where temperatures...
- The Athletics Integrity Unit (AIU) has banned a Kenyan athlete who ran from drugs testers and then jumped over a fence to get away – taking the number of athletes from the East African...
- (LOGAN, Utah, September 24, 2020) — iFit, the patented, interactive, connected fitness platform, is the key feature that won the NordicTrack Commercial 1750 treadmill a spot in Good Housekeeping’s highly coveted “Best Home Gym...
- Echelon Fitness went from promoting a “Prime Bike” sold exclusively on Amazon to having all its at-home spinning bikes yanked from the online retail giant for about 24 hours. on Front Office News.
- BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both...
- HONOLULU, HI (Sept. 24, 2020) – The XTERRA Olympic Canyon VR Duathlon powered by Gatorade Endurance, to be held over five days from September 24-28, 2020, is the fourth of eight virtual races designed...
- Strava has announced that its Strava Metro data, which compiles anonymous ride data from Strava users for transportation planners, is now free of charge for urban planners, city governments and safe infrastructure advocates. Read...
- Following a stunning comeback from Tadej Pogačar to win the yellow jersey in Saturday’s time trial and the domination of Jumbo-Visma throughout much of the race, some within the French cycling establishment are publicly...
- Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category. The athletic brand announced that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable...
- Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Edition: a 21-day digital fitness adventure engaging a connected community around pushing their boundaries...
- TAMPA, Fla. / DALLAS, Texas (September 23, 2020) – After last weekend’s Rock ‘n’ Roll VR Philadelphia saw nearly 12,000 participants enjoy the virtual streets of Philadelphia, Pennsylvania, the Rock ‘n’ Road Trip tour...
- (Sept. 23, 2020) — Join the United States Association of Blind Athletes for National Blind Sports Week (Sept. 28-Oct. 3), a six-day virtual experience focused on participation and awareness of sports and opportunities available...
- [KERRVILLE, TEXAS, September 2020] – WaterMonster™, presented by Event Hydration Solutions, LLC (EHS) today announced immediate availability of their comprehensive touch-free and social distance enabled hydration system for large events, including all types of...
- COLORADO SPRINGS, Colo.— USA Triathlon, along with Newberry College Director of Athletics Ralph Patterson, today announced that Newberry College in Newberry, South Carolina, will add women’s triathlon to its varsity sport offerings. The school...
- SAN DIEGO, CA – (September 23, 2020) – Starting on October 4, cyclists across the United States will have the opportunity to join the Ride for Challenged Athletes Foundation Strava Challenge, a two-week, 100-mile...
- Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak. The first-year event...
- MADISON (WI)– Bliz Eyewear, Scandinavia’s #1 eyewear brand, announced today that it will be the exclusive eyeglass provider to the professional athletes of Elite Runner Management (ERM), a Michigan based sports agency headed by...
- AUSTIN, Texas, September 23, 2020 — High Five Events, one of the largest privately owned event production companies in the United States, opens registration for the 17th annual Rookie Triathlon this Sunday, September 27th....
- September 23, 2020 – Six industry leaders in the endurance sports industry have united to form the Mind Body Tri, a first-of-its-kind virtual event designed to exercise the body, calm the mind and kick...
- Shares for Nike Inc. are up in the high single digits at market close on Tuesday after the sportswear giant posted better-than-expected earnings and sales. For the three months ended Aug. 31, Nike’s posted...
- The 2020 Tour de France proved a domestic TV ratings hit for France Télévisions (FTV) as more than 40 million viewers tuned into the public service broadcaster’s coverage of the three-week cycling grand tour....
- Amazon teamed up with Echelon to build and sell the Prime Bike. The $500 exercise bike is a virtual clone of the $1,900 Peloton bike minus the screen — even the color scheme and...
- The first two models feature carbon frames and upscale parts for the category: Shimano GRX 1×11 drivetrains, Deore XT hydraulic disk brakes and with Di2 shifting as an option. They also have carbon seatposts,...
- The Voice, SNEWS’ premier bi-annual trade magazine, had five big wins this year at the coveted Folio: Awards. Folio:’s Eddie Awards are the largest and longest-standing recognition program in the magazine industry. Thousands of entries...
- Holland, Mich. – Boxed Water Is Better® – already the most sustainable water brand in the category – has welcomed Charles Murray as the Director of Operations to lead the brand’s R&D, production, and distribution....
- CHICAGO, IL (Sept. 22, 2020) — PeopleForBikes Ride Spot, the Newberry Library and the CRR1919 Commemoration Project invite Chicagoland residents to participate in the Chicago Race Riot of 1919 Route, a historical biking tour...
- (Boulder, CO – September 22, 2020) StagesⓇ Cycling congratulates Tadej Pogačar on his historic Tour de France win. In his first Tour, the 21-year-old Slovenian won three stages and clinched the White Jersey for best...
- September 22, 2020 – Melbourne, Australia – Knog, the award-winning manufacturer of unconventional bike accessories and outdoor lighting products, is proud to announce its partnership with PR and Digital Marketing agency Darby Communications. Connected...
- In many countries sports events are picking up again, and with that MYLAPS keeps on innovating to offer the ultimate experience to events, timers and athletes. The sports timing company launches the world’s smallest...
- COLORADO SPRINGS, Colo.— USA Triathlon today announced it has renewed its partnership with Rudy Project North America through 2024. Rudy Project is the premier supplier of sunglasses, helmets and prescription eyewear in North America...
- Los Angeles, Calif. (Sept 22, 2020) – Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA,...
- LES SABLES D’OLONNE / GDYNIA / HAMBURG / TALLINN / TAMPA – It was a week to remember and arguably one of the most emotional weekend’s in triathlon history. On September 4, 5 and...
- Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsor partnership with Race Directors HQ. Race Directors HQ is an online resource and community network for...
- BibBoards have always been excited to get involved with significant social events aimed to raise awareness and support healthcare, wellness, and environmental protection. In 2020 those kinds of campaigns are crucial as they unite...
- ABC Financial (ABC), a provider of technology and related services for the fitness industry, has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement. With Trainerize, ABC can extend the...
- Two people were in police custody after an investigation was opened into suspected doping at this year’s Tour de France by the Arkéa-Samsic team, French prosecutors announced. Laurens added that the two people had...
- Belgium start-up Cowboy is introducing Crash Detection – software designed to detect crashes and collisions. Using sensitive built-in sensors combined with GPS signal tracking, the bike communicates with the Cowboy app to detect a...
- Spanish triathlete Diego Méntriga stopped in his tracks to let his fellow competitor, British triathlete James Teagle, take a lead after the latter took the wrong turn just 100 metres before the finishing line....
- Two people were taken in custody on Monday after an investigation was opened into suspected doping by the Arkea-Samsic team at this year’s Tour de France, according to a Marseille prosecutor. The prosecutor did...
- While health experts have remained cautiously skeptical, warning that exercising in an indoor space around others could potentially expose you to the virus, the fitness industry has attempted to promote a message that there...
- One immensely popular race has led to another for Marathon Training Academy and nutrition brand, UCAN. Just after the onset of the pandemic, the two companies launched The “Social Distancing” Run in honor of...
- Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique...
- September 21, 2020, Essex Junction, VT – Vasa, Inc today announces the hire of Keith Watson to the position of Chief Operating Officer. Keith comes to Vasa after spending 12 years in executive positions...
- Cape May, NJ (September 21, 2020) – As events around the country have been challenged to keep going amidst the uncertainly caused by COVID-19, many local charities which rely on the support of these...
- California Triathlon has partnered with Wattie Ink, makers of endurance sports apparel, to outfit 5,000 California Triathlon members and the participants in the Cal Tri Events Race Series. Wattie Ink will supply the official...
- Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redesigned in...
- (Logan, UT) – September 18, 2020—iFit, the patented, interactive, connected fitness technology, is now streaming the most comprehensive Tour de France ride in celebration of the 107th edition of the race. iFit members can...
- COLORADO SPRINGS, Colo. – While 2020 has been a difficult year for competition, USA Cycling is looking ahead to 2021 to continue its history of providing great National Championships across all cycling disciplines. With...
- COLORADO SPRINGS, Colo. – USA Cycling today announced a new High School Cycling Festival to take place July 8 – 11, 2021 in Winter Park, Colorado. The festival, open to all high school riders...
- COLORADO SPRINGS, Colo. – USA Cycling announced on Thursday the athletes who will represent the United States in the Cross-Country and Downhill Mountain Bike races at the 2020 UCI Mountain Bike World Championships that...
- COLORADO SPRINGS, Colo. – USA Cycling announced today the athletes who will represent the United States in the Elite Men’s and Women’s Time Trial and Road Race at the 2020 UCI Road World Championships...
- Toronto, Canada (September 17, 2020) – Toronto Women’s Run Series today kicked off a brand new exciting virtual Challenge geared to keep women running, walking and actively pursuing their goals, even if regular race...
- LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a 15,000 EURO professional prize purse for the Spanish Middle Distance Triathlon Championships to be held on September 26, 2020 in Bilbao....
- INDIANAPOLIS – (September 18, 2020) – Beyond Monumental has a new registration category for it’s 2020 signature event, the CNO Financial Indianapolis Monumental Marathon. The newly established “Marathon in a Month” category will allow...
- OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online...
- AI gym equipment startup Tonal nabbed a $110 million round from new and existing investors. Tonal’s $2,995 equipment, which attaches to any wall with two studs, lets bodybuilders lift up to 200 pounds in one-pound increments. Adjustable...
- Former track federation president Lamine Diack was sentenced Wednesday to two years in prison for corruption during his nearly 16-year tenure at the IAAF, most notably a scheme that allowed Russian athletes who paid millions in...
- Dallas, Texas – Event Southwest, a Dallas- and Austin-based event production, timing and fulfillment company has bolstered existing operations to continue to serve the growing packet mailing demand of the country’s events. Event Southwest’s...
- ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing...
- PITTSBURGH, PA (September 17, 2020) – P3R, Allegheny County Parks and Allegheny County Parks Foundation team up to offer the first-ever Explore Your Parks Adventure to promote corporate wellness within the FedEx Corporate Challenge...
- TAMPA, Fla. / PHILADELPHIA, Pa. – After another fun fueled virtual weekend that saw 10,000 participants hit the virtual star-studded boulevards of Los Angeles, California, the Rock ‘n’ Road Trip Tour Bus will head...
- Los Angeles, CA (September 17, 2020) — RaceRaves, the leading online race finder and reviews community for runners and endurance athletes, has launched a nationwide poll to showcase the best racing cities in the...
- To support and bring relief to the people of Beirut, who are continuing to struggle after a tragic explosion in August, the Beirut Marathon Association will be hosting a global virtual 5k called Embrace...
- Zwift, the global online fitness platform for cyclists and runners, today announced a $450 million minority investment led by leading global investment firm KKR, accompanied by other new investors Permira, Specialized Bicycle Components’ venture...
- The London Marathon is to cut its prize fund for next month’s race by nearly half because of the financial hit from the Covid-19 pandemic. Last year organizers awarded $313,000 in prize money to elite athletes, with...
- Zwift, a 350-person, Long Beach, California-based online fitness platform that immerses cyclists and runners in 3D-generated worlds, just raised a hefty $450 million in funding led by the investment firm KKR in exchange for...
- BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and...
- September 16, 2020 – J&A Racing, a nationally recognized race management company based in Virginia Beach, Virginia, is thrilled to welcome Brooks Running to its race series. Brooks Running will serve as the #RunHappy...
- Watch the Week 6 Challenge Digest here SAN DIEGO, CA – (September 16, 2020) – In just six weeks of launching, the first-ever 2020 CAF Community Challenge presented by Vega has raised nearly $700,000...
- DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020...
- Sea Otter Play, a virtual event for consumers, will have more than 100 participating companies representing 250 brands, offering chances to interact with brands, visit virtual expo booths, win product prizes, and watch the...
- The first group, the Black Leadership in Aquatics Coalition (Team BLAC), is comprised of a group of past and present US national team swimmers, while the second group, called the DEI Council will consist...
- The Tour de France peloton riders and staff on the race were tested for coronavirus Sunday night through Monday, and got its second collective “all-clear” approval. The first batch had revealed four staffers and...
- KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the...
- PITTSBURGH (September 15, 2020) – P3R has launched a free fitness program for middle and high schoolers called 4RUN2 Varsity. Adding to P3R’s robust programming to motivate any and all to run, 4RUN2 Varsity...
- London, England: The Professional Triathletes Organisation today announced that it will provide a €15,000 prize purse for the Pushing Limits Race taking place on September 20th in Germany. The professional race will be held on...
- LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a $15,000 professional prize purse for the Outlaw X Triathlon on September 27th, 2020 at Thoresby Park, Nottinghamshire. Launched in 2019 to...
- Richmond, Calif. (September 15, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added...
- SANTA MONICA, Calif., Sep. 15, 2020 – Imagine if there was an intelligent massage therapy platform able to administer an automated healing protocol based on a user’s workout data, sleep and stress inputs –...
- Austin, TX – September 15, 2020 –FitRankings, the fitness industry’s first to market universal health platform, announces today its partnership with the innovative PR and digital marketing firm Darby Communications. As FitRankings’ PR agency...
- On launchesworld-firstsubscription service, Cyclon, to drive zero waste in sportswear Subscription service incentivizes customers to participate in recycling program First Cyclon offering to be fully recyclable high-performance running shoe made from bio-based materials For...
- DAHLONEGA, GA. (Sept. 15, 2020) – –There are 17 days to go before one of the largest, recreational bicycle rides in the country rolls again for a 32nd consecutive year. Many adjustments have been...
- More and more users prefer our automatic sync options from Garmin and Strava over manual entry. This is why we now released native integration with Fitbit. Using the Fitbit auto-sync option each activity, which...
- BOISE, Idaho (September 15, 2020) – For the first time in race history, athletes with permanent physical disabilities attempted the Smoke ‘n Fire mountain bike race, taking on more than 420 miles of self-supported...
- (Williston, VT) Sept. 15, 2020 — Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership...
- NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension...
- Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that Vic Thasiah, Executive Director of Runners for Public Lands, will be the keynote speaker at the industry-leading...
- Houston, Texas (September 15, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas and host of The Trans-Texas Virtual Run has raised over $16,000 for its nonprofit charity partner,...
- PHOENIX, Ariz. – Crafted Energy, a premiere functional energy bar brand based out of Phoenix, Arizona, has announced a partnership with Downeast Bicycle Specialists, a leading bike parts and accessories distributor and a subsidiary...
- US Military Endurance Sports (USMES) Boulder, CO – Sept 15, 2020 – Austin Pole Vault and Throw co-founder Brandon Frye first met Andrew “Starky” Starykowicz when the Frye family provided host housing for CapTex...
- Easthampton, MA — As the endurance space continues to evolve, virtual challenges have become the latest standard. With that, athleteReg is excited to introduce another addition to virtual challenges: interactive leaderboards. Building on an...
- Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that...
- Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation,...
- Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is not only attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak, but...
- SAUSALITO, Calif. – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in...
- Holland, MI, Sept. 14 2020 — As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available...
- PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on...
- Boulder, Colorado – Stages® Cycling, LLC is proud to present SPARK, a StagesStudio™ event, powered by StagesCloud™, that grants participants around the globe a month of prescribed workouts, community, and virtual camaraderie. The participation...
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