UNDRBUDR Deepens Commitment to U.S. Cycling with Dust Bowl 100 Route Sponsorship, Elite Athlete Partnership, and Continued National Event Support

February 24, 2026

Montclair, NJ – 24 February 2026 /ENDURANCE SPORTSWIRE/ – UNDRBUDR Inc. (“UNDRBUDR”), a performance-driven skincare brand built by and for athletes, today announced a series of new and continuing partnerships that deepen its commitment to the cycling community across the United States.

Dust Bowl 100 Route Sponsorship

In 2026, UNDRBUDR will serve as a route sponsor for the 100-mile distance at the Dust Bowl 100, a premier gravel cycling event held in Eminence, Indiana. This marks the brand’s first year partnering with the Dust Bowl 100, aligning UNDRBUDR with one of the Midwest’s most challenging and community-driven gravel races.

Elite Athlete & Brand Ambassador Partnership with Drew Dillman

UNDRBUDR also announced a partnership and brand ambassador agreement with elite racer Drew Dillman. Dillman is a co-founder of Ignition Coaching Co., a widely recognized gravel racer, and a respected voice in the cycling community through his race-recap content on YouTube.

In addition to racing at the elite level, Dillman co-hosts two popular cycling podcasts – Bonk Bros and The Matchbox, where he offers candid insights into racing, training, and life as a competitive endurance athlete.

Continued Partnership with the Gran Fondo National Series

Building on its long-term involvement in mass-participation cycling events, UNDRBUDR will continue its sponsorship of the Gran Fondo National Series, which features seven events across the United States. The partnership now enters its fifth consecutive year, underscoring UNDRBUDR’s commitment to supporting cyclists across disciplines, abilities, and regions.

Supporting Athletes at Every Level

Beyond headline partnerships and national events, UNDRBUDR continues to support over 100 athletes nationwide, including elite cycling teams and individual athletes competing in criterium, track, road, gravel, and triathlon. These partnerships reflect the brand’s belief that performance products should be developed and tested alongside the athletes who rely on them most.

“2026 marks five years since we launched UNDRBUDR, and it’s incredibly meaningful to see how the community has grown around the brand,” said Rich Ferraro, Founder and CEO of UNDRBUDR Inc. “The support of cyclists and endurance athletes has allowed us to give back in a bigger way each year – from sponsoring iconic events and routes, to partnering with athletes who inspire us. These partnerships reflect where we came from and where we’re headed.”

About UNDRBUDR Inc. (UNDRBUDR)

UNDRBUDR develops high-performance, nature-inspired skincare and muscle care products designed to support athletes before, during, and after training and competition. Founded by an elite athlete, UNDRBUDR focuses on creating products that perform under real-world conditions.

UNDRBUDR prioritizes responsibly sourced, natural and naturally derived ingredients and applies principles of green chemistry wherever possible, choosing performance-validated formulations over unnecessary synthetic alternatives. The brand works closely with athletes across cycling and endurance sports to refine products that help active people perform better, recover faster, and stay comfortable doing what they love.

For more information, visit www.undrbudr.com