The Sold Out 54th Annual BMW Dallas Marathon Weekend Commences at Scottish Rite for Children

December 12, 2025

DALLAS (Dec. 12, 2025) – The sold out 2025 BMW Dallas Marathon weekend kicked off this morning, bringing together representatives from Scottish Rite for Children, the race’s primary beneficiary, and title sponsor BMW and the six DFW BMW dealers.

This will be the 28^th year of Scottish Rite for Children partnering with the BMW Dallas Marathon. Dr. Logan Sherman, Chairman of the BMW Dallas Marathon, expressed his immense gratitude for the relationship the organizations have sustained through the years.

“Extraordinary doesn’t happen alone, it happens together,” said Dr. Logan Sherman, Chairman of the BMW Dallas Marathon. “Nothing about the marathon is a solo effort. It’s teamwork that carries the mission forward. If you want to go far, we go together. And that’s exactly what the marathon is all about.”

As part of the celebration, the BMW Dallas Marathon honored its 2025 Hall of Honor inductees: Irving Adelstein, Chock Bailey, Mary Kennard, Donald Key, Don Lucas, Lou Neeb, and Joe Zimmerman. Each of these individuals has played a meaningful role in shaping the history, growth, and spirit of the marathon. Their dedication, whether through leadership, volunteerism, advocacy, or decades of support, reflects the heart of the event and the community it represents. This year’s ceremony served as a reminder that the marathon’s legacy is built not only by the runners on the course, but also by the remarkable people who have uplifted it behind the scenes for so many years.

Since the event named Scottish Rite for Children as their primary beneficiary in 1997, it has raised more than $4.5 million for the world-renowned institution.

“For decades, the BMW Dallas Marathon has transformed the lives of our patients and families through their enduring friendship and tremendous support,” said Robert L. Walker, President and CEO of Scottish Rite for Children. “We are grateful for their generosity, their partnership and the lives they have touched through their impact in giving children back their childhood.”

Walker recognized this year’s Patient Champions and Race Director, 13-year-old Bella, 7-year-old Easton, 7-year-old Hattie, 7-year-old Juju, and 12-year-old Lorelei. All of the Patient Champions and the Race Director will be cheering on participants throughout the weekend.

“I’m so excited and grateful for everything the hospital has done for me,” said Juju. “I’m so happy to be a Patient Champion this year.”

This year’s Race Director, Bella Ivery, echoed his sentiment and is looking forward to serving in her role this year.

“Being the Race Director this year means a lot to me because I’m overcoming my fears,” Bella said. “I can’t wait to help kick off the race.”

In celebration of their partnership for the tenth year in a row, BMW unveiled its brand new X3 that was wrapped with artwork of the Patient Champions and “Scottish Rite Heroes” as well as staff at Scottish Rite for Children.

“The most important part about the marathon for us are the stories we hear every year,” said Curtis Snyder, Regional Marketing Manager at BMW of North America. “We love to hear the stories about the runners, why they’re running, things that they’ve overcome, running for those who cannot, running because they now can. We love hearing about it because it embodies the spirit of community. That’s why we continue to support and be inspired by this event every year.”

Weekend Events

The weekend-long event will begin at 7 p.m., December 12, with the fifth annual Friday Night Lights Mile. This is a two-lap Grand Prix-style race around Dallas City Hall Plaza that will include multiple heats for runners of all abilities. Things begin heating up on Saturday, December 13, at 8:00 a.m., with the 10K, followed by the 5K/5K Team Challenge at 8:10 a.m. and the 5K Walk beginning at 8:15 a.m. By 10:00 a.m., it’s the kids’ turn to start racing, starting with the Kid’s 100M Dash and then the Oncor Kids 100M Dash at 10:45 a.m. At 11 a.m., the Oncor Kid’s Race will begin. Both kids’ events are free of charge.

Sunday, December 14, at 8:00 a.m., the Full, Half, Half Marathon Walk, 50K Ultra Marathon and the Relays (two-person half marathon and five-person marathon) kick off. These races begin in downtown Dallas and showcase some of the most notable areas of the city. Along the course, there will be exciting cheer stations and on-course entertainment before the finish line at Dallas City Hall Plaza. In addition to these races, the two-person and five-person relays will also be held on Sunday. These team-building races will be held in both a half-marathon and marathon distance. Spectators can attend all events for free.

For more information about the BMW Dallas Marathon’s 54^th running, please visit www.dallasmarathon.com . For unique story opportunities throughout the weekend, please contact Silver Hogue at Silver.Hogue@hck2.com or at (214) 697-3113. 

About The Dallas White Rock Marathon

The Dallas White Rock Marathon (DWRM) is a nonprofit organization with a focus on promoting health and physical fitness through running events and related activities. The organization is comprised of volunteer board members and a full-time staff with various backgrounds and running experiences that help carry out the mission of the DWRM as well as support the growth and impact of the DWRM portfolio of events in the Dallas-Fort Worth community. Dating back to 1971, the organization hosts year-round events culminating with Dallas’ largest and Texas’ longest running marathon: the BMW Dallas Marathon. Now in its 54th running, the marquee event, with 12 running and walking events for all ages, will attract runners from across the globe and hundreds of thousands of spectators to Dallas’ largest single-day sporting event. The BMW Dallas Marathon course highlights iconic Dallas landmarks and is recognized as the official marathon of the City of Dallas. Since naming a primary beneficiary in 1997, DWRM has donated more than $4.5 million to Scottish Rite for Children. For more information, visit www.dallasmarathon.com.

About Scottish Rite for Children

Scottish Rite for Children is a world-renowned leader in the treatment of orthopedic conditions, such as scoliosis, clubfoot, hand differences, hip disorders, limb lengthening, sports injuries and fractures, as well as certain related arthritic and neurological disorders and learning disorders, such as dyslexia. Patients receive treatment regardless of the family’s ability to pay. For more information about services available at the Dallas or Frisco campuses, volunteering or donating, please visit scottishriteforchildren.org.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 348 BMW passenger car and BMW Sports Activity Vehicle centers, 147 BMW motorcycle retailers, 121 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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MEDIA CONTACT

Silver Hogue

(214) 697-3113
Silver.Hogue@hck2.com

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