The San Francisco Marathon Announces Skratch Labs as Official Nutrition and Hydration Partner

February 18, 2026

SAN FRANCISCO, CA, (February 18, 2026) /ENDURANCE SPORTSWIRE/ — The San Francisco Marathon is proud to announce a premier three-year partnership with Skratch Labs, the leader in clean, performance-based sports nutrition. As the Official Nutrition Partner, Skratch Labs will fuel tens of thousands of runners across one of the world’s most iconic and challenging courses.

Under the new partnership, Skratch Labs will provide comprehensive on-course support, including high-performance hydration, energy chews, and post-race recovery products designed to help athletes perform at their peak and recover faster.

Beyond the race course, Skratch Labs will serve as the title sponsor of the Skratch Labs Ambassadors, a dedicated team of local San Francisco coaches and runners who support the event through community training runs, educational workshops, and local outreach.

“We are thrilled to welcome Skratch Labs to the San Francisco Marathon family,” said Lauri Abrahamsen, Race Director of San Francisco Marathon. “Our runners tackle some of the most demanding terrain in the sport, and providing them with clean, science-backed nutrition is our top priority. Skratch Labs’ commitment to real ingredients and athlete performance makes them the perfect partner to help our community reach the finish line.”

Skratch Labs has built a reputation for stripping away the artificial ingredients found in traditional sports drinks, focusing instead on what the body actually needs to perform under pressure.

“We’re incredibly excited to support runners on the streets of San Francisco for this special race weekend,” said Peter Vercio, Sports Marketing and Events Director at Skratch Labs. “At Skratch Labs, we believe fueling works best when it blends science with care, quality, and great taste—made with real ingredients that are easy on the body and effective when it matters most. San Francisco’s iconic course asks a lot of runners, from the climbs to the coastal conditions, and we’re proud to provide hydration that helps athletes stay balanced from start to finish. We can’t take the hills away, but we can make sure fueling isn’t the thing that holds you back.”

Participants can look forward to experiencing Skratch Labs products at aid stations throughout the ultra marathon, marathon, half-marathon, 10K, and 5K courses, as well as within the finish line festival.

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About The San Francisco Marathon
The San Francisco Marathon is a premier endurance event that takes runners on a scenic journey through the heart of the city, including a crossing of the Golden Gate Bridge. Attracting over 25,000 runners annually, the event is known for its challenging hills, breathtaking views, and vibrant community spirit.

About Skratch Labs
Based in Boulder, Colorado, Skratch Labs is a sports nutrition company that helps athletes perform better by providing products made from real food ingredients. Founded by sports scientists and coaches, Skratch Labs focuses on “food and drink that tastes great, feels good, and actually works.” Learn more at www.skratchlabs.com.

Media Contact:
Shoshanna Howard | shoshanna@noticedpr.com | 303.968.8710