The Most Important New Signings for 2026 Are Not Only Riders

October 29, 2025

Multi-million-dollar sponsors, Tour de France-winning bike brands, and Olympic gold-winning coaches are trading teams or parachuting into the peloton for the first time in 2026. And just you wait, they’ll shake up the hierarchy just as much as the mega-transfers of Remco Evenepoel, Juan Ayuso, Olav Kooij, or any other win-harvesting rider. VELO