Supertri Announces Launch of First-Timer Programme With Target of 10,000 New Triathletes in 2026

January 13, 2026

January 13, 2026 /ENDURANCE SPORTSWIRE/ – Supertri is growing triathlon by welcoming first-timers into the sport with premium race experiences, inclusive race formats and unrivalled support. The First-Timer Programme will run across all eight of Supertri’s events in 2026 and will empower new triathletes to confidently complete their first Supertri race through structured training, expert guidance, and clear communication.

The First-Timer Programme includes:

• 12 weeks of a free structured training plan presented by TriDot
• Live online sessions with Supertri staff, TriDot coaches, and the event race director to answer any questions about the event or how to train for it
• Exclusive Facebook group access with FAQs, gear checklists, nutrition basics, race-day guides and more
• An option to start with other first-timers
• Rack together experience in transition zones so first-timers can support each other
• First-Timer expert support on race day and coaches on hand at event expos to assist and answer questions
• First-Timer bell moment on the course to mark achievement
• Special announcer shout-outs

In 2025, 41% of Supertri race entrants were taking part in their first event. Through our initiatives, Supertri wants to welcome 10,000 first-timers into the sport in 2026.

Supertri CEO and Co-Founder, Michael D’hulst, said: “Many of us can remember how hard it was to sign up for our first triathlon, from finding the right event to feelings of uncertainty over how to train, what kit you need, how intimidating a race experience may be and much more. For many people, that alone can put them off coming into our sport and hinders its growth. Supertri events have attainable race formats, a premium feel and drive shared connection, purpose and achievement. By using these events and building and supporting a first-timer community through our First-Timer Programme, we believe we can help break down barriers to entry and bring many more people into the sport.”

Supertri’s 2026 race calendar will include events at its newest acquisitions: the iconic Blenheim Palace Triathlon in the UK and the New Jersey State Triathlon in the US. Ownership of the Blenheim Palace event, alongside the Chicago Triathlon, means Supertri owns two of the ‘big five’ events in world triathlon, measured by participation.

ENDS

About Supertri

Built by triathletes, we create fast, premium racing through a global series of triathlon festivals in iconic city locations. Our events connect elite and everyday athletes in the same arenas, creating communities and shared connection and purpose. Supertri gives purpose to competition and creates moments of real achievement. Competing here means something, no matter whether you are an Olympic gold medallist, a seasoned amateur or a first-timer.

At Supertri, every finish line matters.