Spurs Austin International Half Unveils Enhanced Exhibitor Experience

October 31, 2025

The 2026 event adds tiered pricing, AI support, and expanded vendor spaces

AUSTIN, TX /ENDURANCE SPORTSWIRE/ – The Spurs Austin International Half, formerly known as the 3M Half Marathon, is significantly upgrading its exhibitor program for the 2026 event weekend scheduled for January 16–18. The upgraded program includes streamlined logistics, elevated branding opportunities, and new AI-powered tools to help vendors maximize their impact. Exhibitors will have expanded access to participants, with booths available at both the two-day Health & Fitness Expo and the high-traffic Finish Line Festival. This effort aims to maximize vendor engagement and efficiency during one of Austin’s premier running events.

Central to the improvements is the introduction of advanced technological resources, including a proprietary AI Exhibitor Portal designed as an all-in-one guide for successful planning and execution. Additionally, a new AI booth generator will assist exhibitors in visualizing and optimizing their setups at the Palmer Events Center. Beyond technology, the event has expanded vendor placement, allowing showcasing and selling opportunities at the Expo (Jan. 16-17) and the Finish Line Festival party (Jan. 18). New exhibitor perks include an unlimited $10 off race registration code to invite their communities to Run Austin® and access to an Exhibitor Lounge with refreshments.

To encourage early commitments, the Spurs Austin International Half has implemented a clear, three-phase tiered pricing structure. Booth prices will increase sequentially across three booking periods: Early (May 1–Aug 31, 2025), Regular (Sept 1–Nov 31, 2025), and Late (Dec 1, 2025–Jan 2, 2026). Interested parties seeking details about vendor opportunities at the expo or finish line festival can contact the expo coordinator directly at expo@highfiveevents.com.

“We recognize that our exhibitors are essential in making race weekend a success for our participants. By streamlining logistics and investing in smart technology like our new AI tools, we are making the process more efficient, allowing our exhibitors to focus entirely on engaging the thousands of runners who come through our expo and festival.” – Eleanor Stein, Exhibitor Manager

About Spurs Austin International Half

The Spurs Austin International Half, formerly the 3M Half Marathon, is one of Texas’ fastest and most exciting 13.1-mile events. Established in 1995, it features a net-downhill course that winds through Austin’s most iconic neighborhoods and finishes downtown. Runners enjoy a high-energy experience with live music, enthusiastic spectators, and top-tier course support. With PR potential, great swag, and an unbeatable Austin spirit, this event welcomes runners of all levels. Learn more at AustinInternationalHalf.com.

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