News Topics
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October 28, 2025
More Than 1,500 runners already registered for the Pensacola Sports 2026 Double Bridge Run
Pensacola, Fla. (Oct. 28, 2025) /ENDURANCE SPORTSWIRE/ - More than 1,500 runners from 36 states, Washington, D.C., and Great Britain have already registered for the 2026 Double Bridge Run, underscoring the event’s growing reputation as one of the premier destination races in the Southeast. The Double Bridge Run, produced by...
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October 28, 2025
Shimano bike-related sales up 5% through three quarters, but operating income slumps
Shimano's sales of bicycle products through the first nine months of the year totaled 266,243 million yen ($1.749 billion), up 5% from the same period last year. Bicycle-related operating income in the period was down 27% from the same period last year, to 30,161 million yen. "While the strong interest...
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October 28, 2025
Niagara Falls Marathon disqualifies winners after leading them the wrong way
The 2025 Niagara Falls International Marathon race weekend turned into what one participant called “an absolute nightmare”–and judging by reactions from other runners, they’re not alone in that assessment. On Sunday, the top three runners in both the 10K and half-marathon races unknowingly followed the lead cyclist in the wrong...
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October 28, 2025
Wiley X Opens First-Ever Pro Shop at Frisco, Texas Headquarters
FRISCO, Texas (October 28, 2025) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, is proud to announce the opening of its first brick-and-mortar retail location. The new Wiley X Pro Shop is located at the company’s global headquarters in Frisco, Texas. The Wiley X Pro Shop gives customers a...
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October 28, 2025
Running out of ‘cool days’ — how climate change is affecting marathons
Apart from causing wide-ranging adverse repercussions, climate change is also affecting sports by rapidly shrinking the window of "cool days" that allow marathon runners to achieve their best performances, posing an increasing challenge for athletes and organisers of the world's premier long-distance races. THEW NEWS
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October 28, 2025
You’ve heard of the Backyard Ultra – now meet the Hourglass
Mad Hatters’ John Yelland, who came up with the concept, basically put a Backyard Ultra in a blender with a beep test and produced something he describes as ‘the world’s first Frontyard Marathon’. Although the thought of running faster as the race progresses is perturbing, there’s a significant positive. RUNNER'S WORLD
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October 28, 2025
Momentum Builds for The Running Event 2025 with 360 Brands Confirmed
PORTLAND, Maine (October 28, 2025) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is gearing up for its largest show to date. Taking place December 2–4, 2025, at the Henry B. González Convention Center in San Antonio, Texas, TRE will bring together the global...
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October 28, 2025
IRONMAN and Athletic Brewing Company Announce Three-Year Global Sponsorship Renewal
TAMPA, Fla. / MILFORD, Conn. (October 28, 2025) /ENDURANCE SPORTSWIRE/ - IRONMAN and Athletic Brewing Company are proud to announce a renewed three-year global sponsorship. This extension solidifies Athletic Brewing’s role as the Official Non-Alcoholic Beer of the IRONMAN® and IRONMAN® 70.3® Global Series through the 2028 season. As part...
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October 28, 2025
Beyond Monumental Announces New Partnership with Athletic Brewing Company to Champion Sustainability and Responsible Celebration
INDIANAPOLIS (October 28, 2025) /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, is proud to announce a new partnership with Athletic Brewing Company, the leading producer of award-winning non-alcoholic craft beer. Together, the two organizations will enhance environmental sustainability initiatives across Beyond...
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October 28, 2025
A new era for ISPO set to reignite the heart of the global Sports and Outdoor Industry
October 28, 2025 /ENDURANCE SPORTSWIRE/ - A new era is dawning for ISPO - the world’s most influential trade event for the sporting goods, outdoor and winter sports industries. The next chapter will bring a renewed sense of purpose: to unite the global sports and outdoor industries, inspire meaningful connections...
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