News Topics
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August 18, 2020
Liv Cycling Unveils All-New Tempt Mountain Bike Series
NEWBURY PARK, Calif. (Aug. 18, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the new Tempt series today built for women seeking the perfect bike for their first off-road adventure. Available in either 29-inch or 27.5-inch wheel sizes, the new Tempt series is the...
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August 18, 2020
The Running Event Announces Cancellation of December 2020 Event
AUSTIN, TX—AUGUST 18, 2020 -- Diversified Communications, organizer of The Running Event, announced that due to ongoing health and safety issues caused by the COVID-19 pandemic, it has become necessary to cancel the 2020 edition of The Running Event which was scheduled to take place on December 1 - 3,...
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August 17, 2020
Fitbit Premium Reaches 500,000+ Paid Subscribers in First Year
Fitbit announced that Fitbit Premium, its paid membership service that gives guidance to help users move more, manage stress, sleep better and eat well, has reached more than 500,000 paid subscribers in less than a year since launch. Read more on BusinessWire.
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August 17, 2020
San Diego Padres Launch 2020 Friar 5k
SAN DIEGO – August 17, 2020 – The San Diego Padres are teaming up with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, to launch the first ever Friar 5k Virtual Race. All participants will receive a commemorative 2020 Friar 5k Goodie Bag featuring Padres-branded swag and themed 5k...
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August 17, 2020
BCAA Beverage Brand NOCCO Launches Caffeine-Free Spin on Popular Caribbean Flavor
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink. With the same delicious, pineapple taste as the caffeinated version, the caffeine-free beverage will deliver more...
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August 17, 2020
Rock ‘N’ Roll VR16 Sees Over 10,000 Participants From 88 Nations Register to Take Part In 1K, 5K or Remix Challenge
TAMPA, Fla. – More than 10,000 people from 88 nations and 48 states stepped up the virtual start line for the 16th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR16 gave the global running and walking community the opportunity to challenge themselves with two...
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August 17, 2020
Bivo Launches Industry First Stainless Steel Bike Bottle
PORTLAND, Ore. -- After 18 months of research and development Bivo is prepared to release its first product, the flagship Bivo One. This stainless steel bike bottle features a gravity flow pour designed in conjunction with an ex-NASA engineer, allowing the water to flow as freely as—and more quickly than—a...
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August 17, 2020
Tulsa Williams Route 66 Marathon Moves to Virtual Event
Today, Tulsa’s Williams Route 66 Marathon announced its annual event, scheduled for November 21-22, is moving to a virtual race format for 2020. While the decision was a tough one, organizers felt strongly it was the right one for the city, the volunteers, and the participants. “We talked with our...
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August 17, 2020
Lenny Ramsey (NLD) and Łukasz Wójt (DEU) Earn Victories in The HOKA ONE ONE IRONMAN VR19 Pro Challenge
TAMPA, Fla. (Aug. 15, 2020) – Lenny Ramsey of the Netherlands and Łukasz Wójt representing Germany took titles in the professional women’s and men’s races, respectively during the 19th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend of racing saw all eight athletes make their IRONMAN...
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August 17, 2020
Bikerumor offering Sea Otter PLAY virtual booth design assistance
Bikerumor has partnered with Sea Otter Classic to offer exhibitors their creative, production and copywriting services for brands needing help getting their digital booth design completed. “With the Sea Otter Classic moving to a fully virtual expo in 2020, many brands are scrambling to convert their usual booth setup to...
