News Topics
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October 9, 2020
ROUVY releases virtual full-distance IRONMAN World Championship Bike Course
October 9, 2020 – ROUVY in partnership with IRONMAN has proudly released the virtual 112-mile IRONMAN® World Championship® bike course. The new virtual route was presented as part of the IRONMAN VR™ World Championship Celebration week, which saw the first virtual full-distance IRONMAN triathlon hosted on the IRONMAN Virtual Club, IRONMAN VR27 Kona®....
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October 9, 2020
State Farm and EnMotive Announce Pride Stride Partnership
LOS ANGELES & CHICAGO – October 9, 2020 – State Farm has partnered with EnMotive to become a premier sponsor of the inaugural Pride Stride Virtual Run. More than 34 Pride organizations across the country, from Los Angeles to Des Moines to Washington DC, are uniting to recognize National Coming...
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October 9, 2020
SPORTS Performance tech company Hyperice attracts slew of star athlete-investors, valued at $700 million
Performance technology company Hyperice has completed a Series A funding round for $48 million, which puts the firm at a $700 million valuation. The prominent athlete-investors, include NBA stars Anthony Davis, Chris Paul, Russell Westbrook, DeAndre Jordan, new Philadelphia 76ers coach Doc Rivers, and 2020 U.S. Open winner Naomi Osaka....
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October 8, 2020
Dick’s Sporting Goods Is Hiring 9,000 Workers to Meet Online Demand During the Holidays
Dick’s Sporting Goods will employ the seasonal associates as part of its third annual “National Signing Day” on Oct. 14. They will provide extra staffing to their stores and distribution centers across the country, as well as its contactless services, like curbside pickup and ship-from-store orders. Read more on Footwear...
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October 8, 2020
Nike Cutting 7-10% of Workforce as Part of Reorganization
Nike CEO John Donahoe sent a letter to employees in June where he wrote the company would overhaul its management structure that would likely result in job cuts. Nike has already laid off more than 100 vice presidents over the summer, and in a note to investors, its overall job...
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October 8, 2020
Why Endurance Athletes Feel Less Pain
Compared to athletes from other sports, endurance athletes have a unique relationship with discomfort. After all, embracing open-ended challenges is exactly what endurance athletes do every day in training, so they are no stranger to pain tolerance. Read more on Outside.
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October 8, 2020
No Tricks and All Treats with the Doggone Howloween Virtual 5k Benefiting Paws for Purple Hearts
SAN DIEGO, CA - The Doggone Events Series expands its virtual event offering with the launch of the Howloween Virtual 5k—a go-at-your-own-pace, Halloween-themed, costumes-encouraged 5k for people and their dogs, benefitting Paws for Purple Hearts. This virtual 5k invites participants nationwide to get outside with their dog on their favorite...
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October 8, 2020
Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle
Marin County, CA (October 8, 2020) - Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid celebration at the...
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October 8, 2020
Ready.Set.MOVE. Prepares Runners Up for Fall Fitness, and Introduces Three New Partners
PITTSBURGH (October 8, 2020) – P3R, the creators of the Ready.Set.MOVE., is proud to announce three new brand partners that will be featured in this Fall’s iteration of their seasonal subscription box, including La Colombe Coffee, Bracoo, and GoNanas. All three partners are debuting in the Fall Ready.Set.MOVE. box with...
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October 8, 2020
Port Side Productions Introduces the Backcountry Marketing Podcast
Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer...
