Skratch Labs Celebrates the Season with a Bold and Tropical Summer Flavor

June 3, 2025

Performance nutrition brand releases new limited edition flavor: Passion Fruit + Orange + Guava

Boulder, CO. (June 3, 2025) /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its annual limited edition summer flavor for Sport Hydration Drink Mix: Passion Fruit + Orange + Guava. This year’s summer seasonal blends tangy passion fruit, juicy orange, and mellow guava for a smooth, tropical thirst-quencher.

Each summer, Skratch Labs explores exciting flavors using real fruit to invigorate their flagship Hydration Sport Drink Mix with a seasonal launch. This year, they share a classic Hawaiian flavor combination charged up with an electrolyte profile that mirrors what’s lost in sweat. The drink mix delivers 19 g of sugar at a 1:1 glucose-to-fructose ratio, and 400 mg of electrolytes in 80 calories per serving to fuel athletes. Gluten-free, dairy-free, vegan, and Kosher, Skratch Sport Hydration Drink Mix is easy on the gut and palate during exercise since it eliminates functionless ingredients like artificial sweeteners and color agents.

“Our summer seasonal flavors are one more way we show that sports nutrition and hydration can taste great when it’s made with real ingredients,” said Mellisa Allen, Vice President of Sales & Marketing at Skratch Labs. “Passion Fruit + Orange + Guava is our tropical take—bright, juicy, and fruit-forward—while still giving athletes exactly what they need to stay hydrated when training and racing in the summer sun.”

Passion Fruit + Orange + Guava joins six regular Sport Hydration Drink Mix flavors as the rotating summer seasonal: Lemon + Lime, Orange, Raspberry Limeade (50 mg of caffeine per serving), Strawberry Lemonade, Fruit Punch, and Pineapple. It is available in a 20-serving 440g bag. Passion Fruit + Orange + Guava Sport Hydration Drink Mix may be purchased directly at skratchlabs.com, at select retailers, Amazon, The Feed, and Skratch Labs Cafe in Boulder, CO.

For more information on Skratch Labs, the Skratch Cafe, and the latest product releases and innovations, please contact Tim Nooney at tim@darbycommunications.com.

About Skratch Labs:

Born in Boulder, CO in 2012, Skratch Labs is a performance nutrition innovator that helps athletes be better. Founded by two cycling pros who spent years on the Pro Cycling Tour watching teammates consume bad-tasting sports nutrition products that caused digestion issues, they created a “secret drink mix” composed of real sugar, salt, and fruit powder mixed in a 5-gallon paint bucket for their team. More than a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems without causing new ones, using real food ingredients. You can learn more at Skratch Labs, follow on social, join Skratch Labs’ Strava Club, enroll in the affiliate program, or visit the Cafe and Flagship Store.

Contact:

Tim Nooney
Darby Communications
tim@darbycommunications.com
720.955.9593 c