ROKA Multisport announces partnership with Beth Potter, 2023 WTCS World Champion and Olympic bronze medalist

May 7, 2025

[Park City, Utah] – May 7, 2025 /ENDURANCE SPORTSWIRE/ – ROKA Multisport, a leader in performance swim, bike, and run apparel and equipment, is thrilled to announce an official partnership with Beth Potter, the 2023 World Triathlon Championship Series World Champion and multiple medal winner at the 2024 Games. This collaboration highlights ROKA’s commitment to providing world class Olympic athletes from around the globe with cutting edge swim equipment that redefines the standard in performance.

Beth stated, “From the moment I put on my new Maverick wetsuit, I knew it was the right brand for me. The fit, feel and speed through the water I hadn’t experienced before.”

Not only a champion triathlete, Beth represented Great Britain in the 10,000m in the 2016 Games before pursuing a career as a professional triathlete. Beth is always in relentless pursuit of the win on the biggest stages in the world. She is not afraid of any challenge and is one of the most dangerous athletes in the sport. ROKA understands her meticulous approach to racing and is excited about this partnership to make sure she has the fastest gear on the planet.

Beth will be competing this season wearing ROKA’s cutting edge gear, including state of the art wetsuits, swim skins, and goggles.

ROKA co-founder Kurt Spenser shared his excitement, “Beth is an athlete who’s drive and dedication to fulfilling her potential and her dreams, are incredibly inspiring to our team. We believe, scratch that, know, we can help Beth position herself even better to execute on those dreams.  Finding Beth Potter at the end of the race, sharper than ever before is a scary proposition that we can’t wait to see realized.”

The partnership will focus on developing the fastest performance gear on the planet with Beth. ROKA strives to grow endurance sports participation through its athletes and partners across the globe. More details will be shared on ROKA’s social media channels and website.

About ROKA Multisport
ROKA Multisport is a performance-driven brand dedicated to redefining the standard and creating the world’s fastest swim, bike, and run gear. Founded by elite athletes and engineers, ROKA harnesses innovative technology and design to enhance athletic performance while delivering unmatched comfort and style.