ROKA Multisport announces multiyear partnership with Chelsea Sodaro, IRONMAN World Champion

April 18, 2025

[Park City, Utah] – April 18, 2025 – ENDURANCE SPORTSWIRE – ROKA Multisport, a leader in performance swim, bike, and run apparel and equipment, is thrilled to announce an official partnership with Chelsea Sodaro, the 2022 IRONMAN World Champion. Chelsea was the first rookie world champion since Chrissie Wellington and first American woman to win the IRONMAN World Championship in Hawaii since 1996. This partnership highlights ROKA’s commitment to providing world class athletes with innovative swim equipment that redefines the standard in performance and growing the sport’s platform for female athletes.

Chelsea shared the unique importance of the announcement, “This partnership is really personal for me. ROKA was my first triathlon sponsor. I’m proud to have found my way back.”

Chelsea became the 2022 IRONMAN World Champion just 18 months after giving birth to her daughter. Not only a World Champion triathlete, but she is also an advocate for mental health, female athletes, and having the opportunity to be mothers and race professionally.

Chelsea shared, “I had to re-learn to swim when I was 27 and the whole process was very stressful, and frankly terrifying. I joined a full-time professional squad without having done a race (ridiculous, I know). One of my squad mates loaned me a Maverick wetsuit and that first swim was magic. It made me feel like I might be able to pull this swimming thing off. The ROKA wetsuit was the best fitting suit I’ve ever worn. It put my body in the perfect position.”

ROKA is proud to offer more wetsuit fit options and sizing for female triathletes than any other brand on the market.

Chelsea added, “I’m so happy to be back racing in a product that I love and believe in. So few products are built with female athletes in mind. The whole ROKA line, from training suits to swim skins and wetsuits and goggles fit me really well. When I’m training and racing, I need products that work so I can just think about doing what I do!”

ROKA co-founder Kurt Spenser shared his excitement, “We have been big believers in Chelsea since day one and are so proud to be supporting her at this stage of her career.  Chelsea is an incredible athlete, and an even more incredible person.  Her passion, honesty and drive are remarkable. Her commitment to triathlon, mental health and growing the community of female athletes are only matched by her love for her family.  It’s an honor to be working with her.”

The partnership will focus on developing the fastest performance gear on the planet with Chelsea. ROKA strives to grow endurance sports participation through its athletes and partners across the globe and will be working with Chelsea to create more opportunities for female athletes to thrive in triathlon. More details will be shared on ROKA’s social media channels and website.

About ROKA Multisport
ROKA Multisport is a performance-driven brand dedicated to redefining the standard and creating the world’s fastest swim, bike, and run gear. Founded by elite athletes and engineers, ROKA harnesses innovative technology and design to enhance athletic performance while delivering unmatched comfort and style.